overview of social media and government
DESCRIPTION
Presentation given to MITRE staff in September 2012, presentation covers social media applications for government and history of social media.TRANSCRIPT
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Social Media In Government Brief History of Social Media in Government – How we got here and where we are going.
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What’s actually new with social media?
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Source: http://www.ritholtz.com/blog/2010/12/history-of-social-media/
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Social Media Background
• Transparent, Participatory, Collaborative
• Complexity of Government• Wisdom of the Crowds• The Lowe’s Approach to
Government: Let’s Build Something Together
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Orange Husky Research Institute - Exercise
CEO
Manager
Manager
Analyst
Analyst
Analyst
Manager
Associate
Director
• Orange Husky Research Institute is a think tank dedicate to the advancement of policy and protection of Orange Husky’s in the United States.
• Based on this organizational chart, who is the most critical employee in this organization?
• What’s the traditional way of thinking?
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Another Look at Orange Husky Research Institute
Director
Analyst
Analyst
Associate
Manager
Analyst
Manager
Manager
CEO
The way organizations are “structured” and work, are often very different.
When we take another look at Orange Husky, who do we believe is the most important?
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How does this apply to government?
What if the manager, was actually the citizen?
Let’s put the citizen at the center of what we do.
Social Media beyond the platform – as a philosophy to how to transform government services
Director
Analyst
Analyst
Associate
Manager
Analyst
Manager
Citizen
CEO
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Top 5 Federal Uses of Social Media
Informed Decision Making
Communicate with Citizens
and Other Agencies
Internal Collaboration
Research/Information Gathering
Marketing and Promotion
Source:Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
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Top 5 Federal Benefits of Using Social Media
Increased Education of
the Public
Information Access
Agency Promotion
Increase Collaboration
Cost Savings and Other
Efficiencies
Source:Market Connections 2011 Social Media in the Public Sector Study, Oct. 2011http://www.marketconnectionsinc.com/Reports/social-media-in-the-public-sector-2011.html
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Case Study: US Marine Corps
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Case Study: State Department
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Case Study: CDC Zombie Apocalypse!
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Where are we now with social media?
• In the “So What” Phase• Struggle to define what engagement actually means• Sharing and collaborating with resources• Transparency• Digital Divide• Limited legal precedent for social media in the workplace• Broader acceptance that government does not have all the
answers, needs to collaborate across sectors for solutions.
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GovLoop Story Quick history and overview of GovLoop – Knowledge network for government
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GovLoop’s Purpose
Indicate a Problem
• Millions of government employees working on similar issues without an outlet to communicate. Without communicating with one another a gap in knowledge was created.
Provide a Solution
• GovLoop creates a knowledge network to connect, engage and train government employees.
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Government Challenges: Bridging the Gap•Budget Cuts - government employees are
faced with doing more with less.
•Retiring workforce – the number of retiring government workers is at an all time high.
•Collaboration – increase need for knowledge transfer within and across agencies.
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About GovLoop GovLoop’s mission is to connect government to improve government. We do this through the creation of blogs, discussions, reports, and also have comprehensive resources for public sector job seekers. Our membership includes over 60,0000 state, local, federal, academia and private sector professionals. We cover a variety of topical areas across government: such as, acquisition, careers, communications, human resources, leadership, project management and technology. Community Services Training Events
Contact InformationPat FiorenzaEmail:
[email protected] Twitter: @pjfiorenza