new media in government
DESCRIPTION
TRANSCRIPT
Web 3.0 and The Future of Social Media – Public Web 3.0 and The Future of Social Media – Public SectorSector
New Media in New Media in GovernmentGovernment
Tuesday 26Tuesday 26thth October 2010 October 2010
Tim ChatfieldTim ChatfieldChannel & Business DevelopmentChannel & Business DevelopmentViocorp International Pty LtdViocorp International Pty Ltd
Twitter.com/timchatfieldTwitter.com/timchatfield+61 414 306 406+61 414 306 406
AgendaAgenda
• The online video industry globallyThe online video industry globally
• An Australian perspectiveAn Australian perspective
• Business & government uses of videoBusiness & government uses of video
• Where Viocorp fitsWhere Viocorp fits
• Real world examplesReal world examples
• Case StudyCase Study- - Department of Education, Department of Education, Employment and Workplace Relations Employment and Workplace Relations
Total global internet trafficTotal global internet traffic
Consumer internet trafficConsumer internet traffic
Mobile internet trafficMobile internet traffic
Beyond 2014Beyond 2014
Australian appetite Australian appetite July 2010July 2010• 4 out of 5 (81%) Australians viewed 4 out of 5 (81%) Australians viewed online videoonline video
• Australians on average view 7-hours Australians on average view 7-hours online video viewed per monthonline video viewed per month
• 970,450,000 online videos viewed970,450,000 online videos viewed
• Average viewer watched 90.8 videosAverage viewer watched 90.8 videos
Australian industry nowAustralian industry now
1st layer - Free1st layer - Free
• Free to viewFree to view
• Advertising supportedAdvertising supported
• Short contentShort content
• Tough to monetiseTough to monetise
• Tough to controlTough to control
• Market shakeout comingMarket shakeout coming
2nd layer – 2nd layer – Corporate/GovernmentCorporate/Government
• Content viewers will not Content viewers will not pay for contentpay for content
• Content owners will pay Content owners will pay to have content deliveredto have content delivered
• Corporates, government, Corporates, government, sports clubs, churches, sports clubs, churches, etcetc
• Brand, stick, engage, buy, Brand, stick, engage, buy, sample, interact, sample, interact, network, leveragenetwork, leverage
3rd layer - Premium3rd layer - Premium
• Niche contentNiche content
• Content more easily Content more easily ‘monetised’ ie viewers ‘monetised’ ie viewers prepared to pay for prepared to pay for contentcontent
4th layer - Broadcasters 4th layer - Broadcasters
• Multiple revenue sourcesMultiple revenue sources
• Probably a traditional Probably a traditional broadcast model sitting broadcast model sitting behind it behind it ...opens up niche ...opens up niche broadcast opportunities...broadcast opportunities...
Where Viocorp fits?Where Viocorp fits?
Australia’s leading online video streaming Australia’s leading online video streaming companycompanyApproved supplier to federal & state Approved supplier to federal & state governmentgovernment
ViocorpViocorpAustralian company founded in 2002Australian company founded in 2002Currently 72 staff / 2 officesCurrently 72 staff / 2 offices
SaaS based philosophy and leverage Akamai’s network 73,000 serversSaaS based philosophy and leverage Akamai’s network 73,000 servers
Award winning locally and overseas / many world firsts… Award winning locally and overseas / many world firsts… (2020 Summit, Live PM Webchat, Vatican, Live election debate (2020 Summit, Live PM Webchat, Vatican, Live election debate YouTube)YouTube)
Strong government relationshipsStrong government relationshipsFederalFederalPM&C, DEEWR, DBCDE, Tourism AustraliaPM&C, DEEWR, DBCDE, Tourism Australia
State State VIC: DHS, DEECD, DPCD. VIC: DHS, DEECD, DPCD. NSW: RTA, Tourism NSWNSW: RTA, Tourism NSWQLD: DET, Tourism QLD QLD: DET, Tourism QLD
DirectDirectCommunicaCommunicationtion
Control over:Control over:- message- message- timing- timing
LiveLivemoderatedmoderatedWebchatWebchat
World 1World 1stst……
Public educationPublic education
Industry BriefingsIndustry Briefings
Community MeetingsCommunity Meetings
CollaborationCollaboration
Community ContributionCommunity Contribution
Live WebcastingLive Webcasting
Live BoxLive Box
Internal CommunicationsInternal Communications
Video,Slides,Twitter,WikiVideo,Slides,Twitter,Wiki
Breaking new ground…Breaking new ground…
Web 3.0 / TV 2.0Web 3.0 / TV 2.0
ResourcesResources
• www.videonuze.comwww.videonuze.com
• www.streamingmedia.comwww.streamingmedia.com
• www.reelseo.comwww.reelseo.com
• www.newteevee.com www.newteevee.com
Question timeQuestion time
Tim ChatfieldTim Chatfield
[email protected]@viocorp.com
0414 304 3060414 304 306
Twitter: @timchatfield / @viocorpTwitter: @timchatfield / @viocorp
www.facebook.com/viocorpwww.facebook.com/viocorp
www.viotv.comwww.viotv.com