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TRANSCRIPT
Inside
The Market
Understanding Government IT Markets A look at the challenges and opportunities of this unique market
Our Company, Our Capabilities and Our Expertise
About Us An overview of 1105 Government Information Group
Media and Marketing Capabilities An overview of 1105 Government Information Group’s targeted media and marketing solutions
Market-Leading Research An overview of 1105 Government Information Group’s unique research for government-focused marketers
Our Brands
Government Computer News Brand Overview and Editorial Calendar Federal Computer Week Brand Overview and Editorial Calendar Defense Systems Brand Overview and Editorial Calendar
Washington Technology Brand Overview and Editorial Calendar
Rate Cards and Specs
E-newsletters
Website
The Public Sector IT Market: A Rapidly Growing, Dynamic Marketplace Federal and state & local government IT spending has shown a steady increase throughout the 21st century. In fiscal year 2010 the public sector spent $133 billion on IT products and services—$80 billion on federal IT spending and more than $50 billion in state & local government IT spending. With a year-over-year growth rate of 4%, the total government IT spending is forecasted to grow to nearly $190 billion by fiscal year 2015. This represents a huge opportunity for technology companies that are interested in tapping into the enormous and lucrative public sector IT market. Increased Complexity and Bottom-Line Results
Top 3 Technology Priorities at Government Agencies: 1) Increase security 2) Increase operational efficiency / productivity 3) Data/knowledge management
-2010 Buying Study
Government IT is mission critical to government leaders. While technology initiatives have increased in scope and complexity, technology investments must deliver tangible business results. These decision-makers must now show the business value of technology investments and programs. Technology is increasingly used as the tool to help government IT decision-makers decrease costs and achieve the goals of their agency. Buying Plans Government IT decision-makers have embraced technology, relying on it to drive new initiatives and make programs run more efficiently. This is reflected in the extent to which government is investing in technology products and services: the mean personal budget influence per respondent is over $7.2 million, with services representing the most important driver of government IT spending, followed by networking services, and networking/communications. Fifty-three percent of respondents indicate that they anticipate increased spending on IT products and services in FY 2011 when compared to 2010. Market Challenges There are key challenges facing public sector markets.
55% report restrictions on meeting with technology vendors / contractors
-2010 Buying Study
On the federal side, budget deficits are growing, more robust performance goals are being set by the administration, the federal workforce is experiencing shortages, technology is being used as the linchpin for improved federal operations and acquisition reform goals are introducing more transparency. State & local market challenges include state budget deficits of $122 billion in FY 2011, policy priorities driving spending and demographics driving revenue growth and service demand.
Technology Challenges The public sector has key technology challenges including integration and management of disparate, large-scale IT systems and programs with unparalleled scope and complexity. IT professionals must adhere to unique technical requirements and deliver on government mandates. The Collaborative Government IT Buying Team Today’s results-oriented focus on IT purchasing has created a highly collaborative government IT buying team. Executive decision-makers, IT decision-makers, program managers and systems integrators play pivotal roles in deciding what products, services and solutions are purchased to help achieve results and meet agency missions. The Year-Long Buying Cycle The focus on large programs and mission-based solutions drives year-round technology buying. To succeed in the growing, dynamic and increasingly competitive government IT market, technology vendors must offer more than just great products and services. To secure sales, IT vendors must target strategic messages to business and technology decision-makers in each stage of the process.
Technology news and reviews are critical types of information and content that respondents rely on when making IT purchasing decisions, along with information on government policies/ legislation and research reports. -2010 Buying Study
The Intersection between Federal and State & Local The intersection between federal and state & local governments continues to grow. IGTs, or Intergovernmental Transfers, involve federal funding for state & local programs, which then flows to localities. Federal and state & local governments collaborate on anti-terrorism programs, cybersecurity partnerships, data sharing and providing service to the citizen. Information is Power: Government IT Professionals Require Diverse and Dynamic Sources for Information Today’s government IT decision-makers need to keep up with rapidly evolving government, business and technology issues, mandates and programs. They rely on multiple sources of information to provide them with the news, analysis and insight they need to perform their jobs effectively and efficiently. 1105 Government Information Group’s targeted media programs across multiple mediums present the best forums for reaching and engaging public sector IT buyers. Visit http://tinyurl.com/BuyingStudyWhitePaper to download the 2010 Government IT Buying Study white paper. For more information about how 1105 Government Information Group can help you target and impact the right government IT professionals, visit http://1105govinfo.com/pages/contact-pages/contact-us.aspx.
About Us
1105 Government Information Group is the largest business-to-business publisher in the government technology market, providing government marketers complete and comprehensive ways to reach and engage the public sector—federal and state & local. IT is central to how government agencies do business, and 1105 Government Information Group delivers the largest public sector IT audience available. Through multi-platform marketing and media solutions—print, online, events, custom media and custom research solutions—1105 GIG provides access to the full spectrum of government IT and government life markets, from senior executives to IT professionals to systems integrators to DoD leadership.
1105 GIG’s news and information brands include:
• Defense Systems • Federal Computer Week • Federal Employees News Digest • Federal Daily • Federal Soup • Federal Employees Almanac • Government Career Network • Government Computer News • Washington Technology
Flagship events include:
• FOSE • GovSec/U.S. Law • Cloud Computing Summit • Contingency Planning & Management • Enterprise Architecture Conference & Exhibition • Knowledge Management Conference & Exhibition • Security Conference & Exhibition • Virtualization, Cloud Computing & Green IT Summit
Media and Marketing Capabilities
1105 Government Information Group offers diverse multi-platform media and marketing solutions to reach, impact and engage the vast, dynamic and diverse government markets. Print Publications 1105 Government Information Group’s print publications provide the unparalleled ability to create brand awareness through targeted monthly, bi-monthly and annual magazines that cover the entire spectrum of government and defense technology. Websites 1105 Government Information Group offers more than two dozen websites that serve as government IT and contractor resources for influencers—providing daily updated coverage of topic-specific areas of government technology. The GIG websites accumulate a combined reach of more than 400,000 unique visitors and 1.3+ million page views each month. The family of GIG websites offer the opportunity for advertisers to increase brand awareness and drive traffic to their organization's website. E-newsletters 1105 Government Information Group features more than a dozen daily, weekly and bi-weekly e-newsletters that deliver original news and industry updates to a targeted government audience. Lead Generation 1105 Government Information Group’s diverse offerings allow public sector marketers the ability to develop a comprehensive lead generation effort including digital libraries, webcasts and white papers. Events 1105 Government Information Group’s focused events with targeted content are consistently well-attended and well-regarded on-site and virtual vehicles to reach and impact public sector professionals through high-impact exhibit space and unique sponsorships. From the traditional mega-event, FOSE, to topic-focused events, 1105 Government Information Group provides diverse opportunities for public sector marketers to reach, engage and convert prospects, both in-person and on the web. Content Solutions/Custom Media Content Solutions programs are designed to strengthen the relationship between marketers and the government audience, emphasizing market leadership, increasing brand awareness and reinforcing strategic messaging. Utilizing a consultative approach to understanding and meeting the needs of your marketing objectives, the 1105 Government Information Group leverages an extensive platform of solutions through print, online, events, content solutions and custom research.
Market-Leading Research
1105 Government Information Group Innovative Research Leads
to Greater Understanding of Government IT Markets 1105 Government Information Group recognizes the size, scope and complexities of government IT markets and the challenges involved in reaching and engaging them. To continue to build on its expertise and to help clients understand the markets and how to engage those markets, GIG consistently takes the lead with innovative research designed to ascertain the needs and trends of the government IT marketplace. Annual Buying Study In 2010, 1105 Government Information Group conducted its eighth annual Government IT Buying Study. This study provides broad insights into government agency plans to buy, use and manage technology products and services in the next 12 months. The study details the government IT decision-making process and examines technology attitudes, buying intentions, priorities and buying criteria across seven categories of technology products: computer systems/hardware, peripherals, security, networking/communications solutions, enterprise and applications software, enterprise software and applications. It also evaluates the information needs and sources for government IT buyers providing 1105 GIG with insights that are reflected in editorial content. Mailroom Study To further understand how technology marketers can reach and engage government IT markets, 1105 Government Information Group has conducted six federal mailroom studies focused on how the federal mailroom handles vendor mail. The results provide clients with the data they need when considering direct mail to government. Signet Ad Studies Each year, 1105 Government Information Group conducts multiple Signet Ad Studies. The objective of the Signet Ad Study is to measure recall and readership of ads that appeared in a particular issue. This value-added service from 1105 Government Information Group provides new insights and data about a clients advertising. For more information about 1105 Government Information Group government IT markets research, please contact your media consultant.
Government Computer News (GCN) is the IT brand for federal and state and local government IT professionals who are directly involved with the acquisition and implementation of technology products, services and systems. A technology source for government, GCN focuses on how to buy, build and manage the technologies that run government. It covers how government agencies integrate, implement and manage technology; technology developments that impact IT programs, projects, purchasing and compliance issues; and the tools, products and solutions required to achieve agency missions. The popular GCN Labs put hardware, software and peripherals through the paces, providing expert analysis, laboratory tests, performance reviews and product briefs.
Government Computer News is a highly targeted media vehicle offering technology marketers diverse advertising solutions to reach and engage the “backbone” of public sector technology leadership.
Print | Government Computer News Magazine 15 Issues Per Year | Subscribers: 100,000 • C-level IT (CTO, CISO, CSO)• IT/IS Management• Systems/Network Management• Data Comm/Telecom Management• Software/Apps/Development/Programming Management• Technical/Engineering/R&D ManagementSource: Publisher’s Own Data
T h e M a g a z i n e f o r G o v e r n m e n t I T P r o f e s s i o n a l s
January 2011
CLOUD APPEALCharmed by the idea of cloud computing? Public-facing Web apps are a good way to put its potential to the test
Building a Private CloudCharmed by the ide-aof cloud computing? Public-facing Web apps are a good way to put its potential to the test
M I C R O
M A C R O 18
24
6 DATA SCANMassachusetts gets tough on data security. + more
8 TOPIC AWith ProjectForge, DISA blazes new trails in cloud
10 CYBEREYEPut public safety filler first By William Jackson
12 OP-EDPut public safety first more hereBy William Jackson
16 PT/COUNTER PT Massachusetts gets tough on data security. + more
24 HOMEWORKWith ProjectForge, DISA blazes new trails in cloud com-puting and collaborative
G C N L A B24 Lab Tests:
Input Devices, Multifunc-tion printers
28 Out of the Box: The Lab version of the expert advice sidebar.
33 Side-by-Side: Chart comparing reviews of a particular product by other magazine reviewers.
Think All Government. Total Tech.Think Government Computer News.
Delivering 100,000 Federal and State and Local Government IT Professionals.
Online | GCN.comUnique Monthly Visitors: 139,000 Monthly Page Views: 382,000GCN.com is the leading source for government IT professionals. It provides daily articles that are exclusive to the website as well as web-based versions of the editorial content in the print publication. Providing quick links to relevant topics, blogs and resources, GCN.com is the IT news website that the “backbone” of public sector IT visits to remain informed.Source: March 2011 Google Analytics
e-Newsletters GCN Daily | Subscribers: 80,000 GCN Daily Update provides public sector IT professionals with the latest news and industry updates relating to software, hardware, communications, and the web.
State and Local IT Update | Subscribers: 45,000GCN State and Local IT Update is a weekly e-newsletter targeting IT professionals working in state and local government. With news from states and jurisdictions across the country, the GCN State and Local IT Update helps readers keep up with the latest information, providing technology marketers with an ideal environment to target their message.
2011 Editorial Calendar (as of 1/27/11)
ISSUE DATE FEATURE/SPECIAL REPORT PUBLIC SECTOR
PROFILE LAB REVIEWS
CUSTOM REPORTS & GUIDES*
BONUS DISTRIBUTION AD CLOSE/ ART DUE
Jan 1 Top Public Sector Web Sites: GCN Best Picks Justice
Remote Office Gear Smartphones, DLP projectors, iPhone apps, sound devices, etc.
Game Changer: Cybersecurity – ONE SPONSOR
PTI - CIO Leadership Summit 15-Dec/ 16-Dec
Feb 1 Cloud sourcing: Federal agencies offering services to other public sector entities
California Military and Security Rugged computing gear, firewalls, antivirus, GPS, biometrics, etc.
Game Changer: Rugged Solutions – ONE SPONSOR
GIS & CAMA Technologies Conference25-Jan/ 26-Jan
Mar 1 Unified Communications: Top 10 Crime (& Terror) Busters: GovSec Preview
Homeland Security Essential Tech Printers, Monitors, backup power supplies, scanners, access points, etc.
Game Changer: Virtualization (SOLD) Snapshot: Rugged IT – ONE SPONSOR
GovSec/US Law East GITEC (formerly IPIC)
PTI - Tech Solutions & Innovations
22-Feb/ 23-Feb
Mar 15 Telework: Guide to the Remote Office for Government Workers
OGI 8-Mar/ 9-Mar
Apr 1 Cybersecurity: Top security threats to public sector nerve centers
Texas Tutorials plus reviews of collaboration tools, whiteboards, input devices, tablet PCs, etc. .
Game Changer: Cloud Computing (SOLD)
Knowledge Management 22-Mar/ 23-Mar
May 1 Law Enforcement: Advances in the Field EPA Software Office suites, utility programs, operating systems, browser tools, etc.
Game Changer: Cybersecurity -(SOLD) Snapshot: Collaboration Tools – ONE SPONSOR
NASCIO Midyear Cloud Computing Summit
ACT-IAC Management of Change FCW Geospatial
18-Apr/ 19-Apr
Jun 1
Datacenter Management: Does consolidation really work for public sector offices?
New York Essential Tech Printers, Monitors, backup power supplies, scanners, access points, etc.
Game Changer: Desktop Optimization – ONE SPONSOR Snapshot: Client Computing (SOLD)
17-May/ 18-May
Jun 15 The smart phone boom: Agency strategies for managing the next-generation mobile worker
31-May/ 1-Jun
Jul 17
New Trends in Cloud Technologies NASA
Core Computing The best in notebooks, desktop computers, workstations and servers.
Snapshot: Mobile Workforce – ONE SPONSOR Game Changer: Disaster Recovery (SOLD)
FOSE 27-Jun/ 28-Jun
Aug 1 Identity and Access Management: Authentication and verification between states and the feds
Bellwether localities Remote Office Gear Smartphones, DLP projectors, iPhone apps, sound devices, etc.
Game Changer: Energy Efficient Solutions Snapshot: Open Source
National Emergency Management Association
19-Jul/ 20-Jul
Aug 15 Geospatial Standards Across Governmental Boundaries
2-Aug/ 3-Aug
Sep 1 Knowledge Management: Collaboration Tools that get organizational results
Army Productivity Tools Digital recorders, cameras, speech recognition, Android phones, etc.
Game Changer: Unified Communications – ONE SPONSOR Snapshot: Web 3.0 – ONE SPONSOR
Enterprise Architecture Security IDEAS
23-Aug/ 24-Aug
Oct 1
Security and the Cloud: Encryption Software, Smart Cards, Cryptography, Access Control
Game Changer: IT Security – ONE SPONSOR Snapshot: Fundamentals of Cloud Computing – ONE SPONSOR
NASCIO Annual Cloud Conference
Int’l Assoc of Chiefs of Police Int’l City/County Mgmt Assoc
MPS for Government GovSec/US Law West
20-Sep/ 21-Sep
Oct 15
GCN 2011 Awards: Agency winners from federal, state and local governments
Florida Most Innovative Products of the Year GCN Gala MILCOM
3-Oct/ 4-Oct
Nov 1 Document Management in Public Sector Workplaces
DHS Core Computing The best in notebooks, desktop computers, workstations and servers.
Game Changer: Service Oriented Architecture – ONE SPONSOR
PTI - Global Forum GIS - Pro/URISA 2011
18-Oct/ 19-Oct
Dec 1 Data Fusion and Information Sharing: Sensors
Illinois Cool gear and gadgets for the IT geek Game Changer: Health IT – ONE SPONSOR
Nat’l Assoc of State Procurement Officials
15-Nov/ 16-Nov
Bold Issue dates denote Signet Ad Measurement Study issue | Bonus distribution for shows in red text are tentative * For additional information about custom reports contact Stacy Money at (805) 582-2999 or [email protected]
[ ]Media Kit
thinkGIGPrint | Online | events | Content Solutions | Research
Federal Computer Week (FCW) is the brand for federal government executives and policy-makers focused on the business of technology in government. It provides top-level coverage of agency programs, policies and funding, as well as best practices and procurement strategies, technology solutions and management techniques.
FCW is a highly targeted media vehicle offering technology marketers diverse advertising solutions to reach and impact the “frontline” of federal technology leadership. Its editorial content is closely aligned with the needs of its 80,000 subscribers: federal government leaders who view technology as critical to meeting their agency’s initiatives.
Print | Federal Computer Week Magazine 23 Issues Per Year | Subscribers: 80,000 • C-level/Command/Executive Management• Program Management• Administrative/Operations Management• Procurement/Acquisition Management• Policy/Legislative Management• Financial ManagementSource: Publisher’s Own Data
Think Frontline Federal Executives. Think Federal Computer Week.Delivering 80,000 From the Federal Executive Suite.
Online | FCW.comUnique Monthly Visitors: 166,000 Monthly Page Views: 505,500 FCW.com is Federal Computer Week on the web, offering daily updated coverage exclusive to the website as well as web-based versions of the editorial content in the print publication—making FCW.com the daily online destination for the “frontline” of federal technology leadership.Source: March 2011 Google Analytics
e-Newsletters FCW Daily | Subscribers: 80,000FCW Daily reaches federal government decision makers each morning, delivering original news and the latest industry updates that relate to topics such as Government 2.0, defense, management and virtualization.
2011 Editorial Calendar (as of 1/6/11)
ISSUE DATE
FEATURES/SPECIAL REPORTS COLUMNS CUSTOM REPORTS & GUIDES* BONUS DISTRIBUTION
AD CLOSE/
ART DUE
17-Jan Federal Workplace 2011: Performance Management Cybersecurity, Inside DOD, Tech Briefing Snapshot: Unified Communications (SOLD) 4-Jan/ 5-Jan
31-Jan Cloud Security Acquisition Corner, Gov 2.0, Federal Workplace Snapshot: Health IT - ONE SPONSOR 18-Jan/ 19-Jan
14-Feb Gov 2.0 Infrastructure I: Citizen Outreach Cybersecurity, Inside DOD, Tech Briefing Snapshot: Data Center Optimization (SOLD) 1-Feb/ 2-Feb
28-Feb Cybersecurity I Acquisition Corner, Gov 2.0, Federal Workplace The Download: Cloud Computing - (SOLD)
Snapshot: Open Government - ONE SPONSOR The STAND: Greening Government – 3 SPONSORS
GITEC (formerly IPIC) 14-Feb/ 15-Feb
14-Mar DOD Spotlight I: Networks on the Ground Cybersecurity, Inside DOD, Tech Briefing Snapshot: COOP - ONE SPONSOR
The Download: Telework - ONE SPONSOR
1-Mar/ 2-Mar
28-Mar "Federal 100 Awards": Special Issue The STAND: Cybersecurity – 1 SPONSORSHIP REMAIN
Snapshot: Mobility & Wireless – (SOLD) GSA Connections II Contract Guide (Space:3/2 – Art: 3/7)
Federal 100 Awards GovSec/US Law East
15-Mar/ 16-Mar
11-Apr Federal Workplace 2011: Telework/COOP Acquisition Corner, Gov 2.0, Federal Workplace Snapshot: Network Infrastructure (SOLD) 29-Mar/ 30-Mar
25-Apr Busy Executive: Gadgets and Gear
Cybersecurity, Inside DOD, Tech Briefing
Snapshot: Securing Government Systems (SOLD) Contract Vehicle: GSA Alliant/Alliant Small Business
(Space: 3/28 – Art: 4/1)
Knowledge Mgmt Cloud Computing Summit
CPM West GSA Expo
12-Apr/ 13-Apr
9-May Health IT Acquisition Corner, Gov 2.0, Federal Workplace Snapshot: Storage Management – ONE SPONSOR
The STAND: Virtualization – 3 SPONSORS ACT-IAC MOC
FCW Geospatial 26-Apr/ 27-Apr
23-May Gov 2.0 Infrastructure: Collaboration Cybersecurity, Inside DOD, Tech Briefing Snapshot: Cloud Computing – (SOLD)
The Download: Cybersecurity – ONE SPONSOR WIT Leadership Awards
10-May/ 11-May
6-Jun Business Analytics Acquisition Corner, Gov 2.0, Federal Workplace Snapshot: High-Performance Computing – ONE SPONSOR
Contract Guide: GSA Solutions (Space: 5/9 – Art: 5/13)
23-May/ 24-May
20-Jun Emerging Tech: The Micro Cloud Cybersecurity, Inside DOD, Tech Briefing Snapshot: Security Directives and Compliance – ONE SPONSOR
The STAND: Information Security – 3 SPONSORS
7-Jun/ 8-Jun
11-Jul Federal Workplace 2011: Executive Management Acquisition Corner, Gov 2.0, Federal Workplace The Download: Open Government – ONE SPONSOR
Contract Report: DHS EAGLE II(inc. SB) (Space: 6/13 – Art: 6/17) Snapshot: CHESS (SOLD)
FOSE Black Hat Training
27-Jun/ 28-Jun
25-Jul User-Generated Content Issue: Special Report The STAND: Rugged IT – 3 SPONSORS
Contract Guide: NASA SEWP IV (Space : 6/27 – Art : 6/30) Snapshot: Virtualization & Consolidation (SOLD)
Performance Based Logistics 12-Jul/ 13-Jul
8-Aug Emerging Tech: IT Security Cybersecurity, Inside DOD, Tech Briefing The STAND: Cloud Computing – 3 SPONSORS
The Download: Federal Procurement – ONE SPONSOR
26-Jul/ 27-Jul
22-Aug DOD Spotlight II: The Enterprise fights back Acquisition Corner, Gov 2.0, Federal Workplace Snapshot Cybersecurity (SOLD) 9-Aug/ 10-Aug
12-Sep Gov 2.0 Infrastructure: Shared Services Cybersecurity, Inside DOD, Tech Briefing Snapshot: Information Sharing – ONE SPONSOR Enterprise Architecture
Security 29-Aug/ 30-Aug
26-Sep "The Federal List": Top trends of the year Acquisition Corner, Gov 2.0, Federal Workplace The STAND: Teleworking – 3 SPONSORS IDEAS
GovSEC/US Law West 13-Sep/ 14-Sep
10-Oct Cybersecurity II Cybersecurity, Inside DOD, Tech Briefing Snapshot: Infrastructure Optimization – (SOLD)
The STAND: Data Center Efficiency – 3 SPONSORS
IAC ELC CPM East
MPS for Government
27-Sep/ 28-Sep
24-Oct Busy Executive: Personal Productivity Acquisition Corner, Gov 2.0, Federal Workplace The Download: Virtual Computing – ONE SPONSOR
Contract Vehicle: NETCENTS-2 (Space: 9/26 – Art: 9/29( Cloud Conference
11-Oct/ 12-Oct
7-Nov Emerging Tech: Smarter Search Cybersecurity, Inside DOD, Tech Briefing Snapshot: Mobile Solutions – ONE SPONSOR 25-Oct/ 26-Oct
28-Nov Unified Communications Acquisition Corner, Gov 2.0, Federal Workplace 7-Nov/ 8-Nov
12-Dec Federal Workplace 2011: Outsourcing/Insourcing Snapshot: Leveraging IT in 2012 – ONE SPONSOR 29-Nov/ 30-Nov
Bold Issue dates denote Signet Ad Measurement Study issue | Bonus distribution for shows in red text are tentative* For additional information about custom reports contact Stacy Money at (805) 582-2999 or [email protected]
[ ]Media Kit
thinkGIGPrint | Online | events | Content Solutions | Research
Defense Systems is the brand for network-enabled warfare and the knowledge technologies—IT, communications, sensors and related C4ISR systems—that have transformed the world of defense.
It’s the convergence, connectivity and fusion of knowledge technologies in a network environment – net-enabled warfare – that creates situational awareness and information dominance for warfighters. From tactical IT to enterprise systems, from satellites and geospatial to sensors, cyber, unmanned systems and combat communications, Defense Systems provides the most comprehensive, integrated coverage of network-enabled warfare, defense information technology and C4ISR.
Print | Defense Systems Magazine11 Issues Per Year | Subscribers: 34,000 89% military, DoD and government circulation• 23,003 Military Services• 8,809 DoD and Agencies/Congress/Executive Branch• 2,652 Defense Industry/Government ContractorsSource: December 2010 BPA Statement
Online | DefenseSystems.comUnique Monthly Visitors: 51,000 Monthly Page Views: 132,000DefenseSystems.com is a focused resource for information about the network and C4ISR technologies that have transformed the world of defense. It offers original and breaking news on developments and technologies in the arena of network-enabled warfare. In addition, articles from the current print edition are available, as well as special webinars, defense program and agency reviews, whitepapers and blogs on defense matters. Source: March 2011 Google Analytics
Think Growth. Think Defense Systems.Delivering 34,000+ Military/DoD Program Leaders
and Technology Decision-Makers.
e-Newsletters Defense Systems Update | Subscribers: 70,000Defense Systems Update is a twice-weekly news summary drawn from DefenseSystems.com, covering communications, defense IT, sensors and C4ISR-related technologies. Defense Systems Update reaches the inboxes of personnel in the armed forces, defense/intelligence agencies and defense industry who plan, develop, deploy and use mission-critical systems in support of warfighters.
DATE INTERVIEW SPECIAL REPORT C4ISR CYBER DEFENSE
DEFENSE IT OFFICIAL DEFENSE
GUIDES TECH WATCH
BONUS DISTRIBUTION
AD CLOSE/ ART DUE
Jan/Feb RADM Jerry Burroughs Navy PEO C4I
Army C4ISR Integration:
1) Counter IED Technology
2) Networked Sensors
Secure Communications
Army CHESS Program Military Cloud Computing
1) AFCEA West 2) AUSA Winter
7-Jan
Mar Gary Winkler Army PEO EIS
Commercial Satcom Services for the Military
Combat Communications
Army Cyber Command Ruggedized Computing Technology
PEO EIS Catalogue Geospatial Intelligence
1) Satellite 2011 2) PEO-EIS Industry Days
14-Feb/ 15-Feb
Apr
Grant Schneider CIO, Defense Intelligence Agency (DIA)
Annual DISA Program Review
1) Battlefield Video and Sensors
2) WIN-T Satcom
Securing Data at Rest Data Center Consolidation PEO C3T Program Guide
Military Cloud Computing
1) DoDIIS 2) National Space Symposium
9-Mar/ 10-Mar
May
Bruce Bennett PEO, STS DISA
Special Operations C4ISR 1) Military VSATS 2) Small UAVs and
UAS
Data Encryption Technology
Defense Intelligence Information Enterprise (DI2E)
Geospatial Intelligence
1) SOFIC 2011 2) Joint Warfighting 3) Navy IT Day
13-Apr/ 14-Apr
Jun Letitia Long Director, NGA
Mobile Computing & Secure Smartphones
JTRS: BCT Network Integration
10th Fleet (Navy Cyber Command)
1) Logistics Information Systems 2) DISN Video Services
Military Cloud Computing
23-May/ 24-May
Jul Susan Lawrence Army CIO and G-6
DISA Enterprise Services
1) FCSA Update 2) Antennae Design
for Comms-on-the- Move
LandwarNet Preview: Transforming Cyber While at War
1) Securing Data in Motion 2) UCDMO—Unified Cross Domain Management
DISA Strategy & Vision Guide
Geospatial Intelligence
1) DISA Customer Partnership Conf. 2) UCDMO Conf.
27-Jun/ 28-Jun
Aug
LTG William Lord USAF Chief Warfighter Integration & CIO
Brigade Combat Team Modernization
1) Unmanned Aerial Systems
2) Coms-on-the-movie (COTM)
Information Assurance
1) Operationalizing GNEC and the LandWarNet
2) Distributed Common Ground Systems (DCGS)
Air Force NETCENTS Program Guide
Military Cloud Computing
1) LandWarNet 2) AFITC 2011 3) AUVSI
13-Jul/ 14-Jul
Sep
RADM Patrick Brady Commander, SPAWAR
Tactical Power Supply: Size, Weight and Power (SWaP)
1) Sensor Developments 2) NGA Imagery in C4ISR
US Cyber Command Profile
1) DISA GSM Contract Update 2) Navy IT - CANES & NGEN
PEO IEW&S Program Review
Geospatial Intelligence
1) Modern Day Marine 2) DSEi 2011
10-Aug/ 11-Aug
Oct BG Michael Williamson JPEO JTRS
Geospatial Intelligence 1) Military Satcom 2) UAV Video Systems
DISA Efforts in Information Security
1) Display Technologies for Situational Awareness
2) Secure Data Storage
Military Cloud Computing
1) AUSA Annual 2) GEOINT 3) C4IST Ft Huachuca 4) AFCEA Infotech
14-Sep/ 15-Sep
Nov BG Lee Price PEO C3T (Army)
Tactical Combat Communications
1) Operationally Responsive Space 2) UAVs at the Tactical Edge
24th Air Force (USAF Cyber Command)
1) Army ERP Programs 2) Logistics: RFID/UID
JTRS Program Review & Vision Guide
Geospatial Intelligence
1) MILCOM 2011 2) AOC Annual 2011 3) TechNet Asia Pacific 4) USSTRATCOM Cyberspace
19-Oct/ 20-Oct
Dec
LTG Keith B. Alexander Director, NSA Commander, US Cyber Command
DISA Initiatives in Review: GSM, FCSA and Cloud Computing and Enterprise E-Mail
1) Command & Control On-the Move
2) Airborne Sensors
Cyber Defense: Year-in-Review
1) Military Smartphones 2) Ruggedization of Mobile Devices
Military CloudComputing
I/ITSEC 8-Nov/ 9-Nov
David Smith, Publisher: [email protected] , 571-274-0924 Pamela Poggi, Sales Manager: [email protected] , 703-495-4814 Bill Kaprelian, Account Executive: bkaprelian@defensesystems, 630-584-5333
2011 Editorial Calendar (as of 4/18/11)
[ ]Media Kit
thinkGIGPrint | Online | events | Content Solutions | Research
Washington Technology is the brand for government contractors, systems integrators, and solution providers. For more than a quarter century, government systems integrator and solution provider management has relied on Washington Technology’s coverage for the key issues facing contractors: government initiatives and their effect on spending priorities and RFPs, procurement regulatory changes, technology evaluation and analysis for proposal preparation, as well as merger & acquisition news, business trends, and arrivals and departures within the government integrator community. Each year, Washington Technology publishes three signature issues that benchmark the government contractor market:
March – The Mergers & Acquisition issue. Government contracts are a powerful incubator of hyper-growth technology companies. Washington Technology reports on the resultant M&A activity.
June – The Washington Technology Top 100 government contractors issue. Every year, executives look for this Washington Technology report on what is happening with the ‘big boys’ and who’s up – or down – in the dynamic government market.
NEW
Think Government Contractors. Think Washington Technology.Delivering 40,000 Federal Contractors and Systems Integrators.
Online | WashingtonTechnology.comUnique Monthly Visitors: 103,000 Monthly Page Views: 394,000WashingtonTechnology.com is the online authority for government contractors and partners. It offers daily articles that are exclusive to the website as well as web-based versions of the publication’s editorial content—keeping contractors and system integrators up to date on news and resources that relate to the delivery of technology and services to the federal government. Source: March 2011 Google Analytics
October – The Washington Technology Fast 50 issue, ranking fastest-growing small-business contractors. These companies, and their peers who want to read about them, are a key market for the latest innovative technology.
Print | Washington Technology Magazine 10 Issues Per Year | Subscribers: 40,000 • 57.3% Senior executive / corporate management / program / project management• 18.9% Technical management • 14.0% Systems analyst / solutions architect / engineering management • 9.9% Procurement / capture / business development Source: December 2010 BPA Statement
e-Newsletters Washington Technology Daily | Subscribers: 65,000Washington Technology Daily provides updates to government contractors and systems integrators on government technology and industry topics that range from outsourcing to contract news.
Washington Technology Top 100 | Subscribers: 65,000This weekly e-newsletter focuses on the industry’s largest government contractors, covering new strategic initiatives, contracts awarded, partnerships and personnel changes.
2011 Editorial Calendar (as of 3/23/11)
ISSUE DATE
BUSINESS INTELLIGENCE THOUGHT LEADERS AGENCY REPORTS CUSTOM REPORTS
& GUIDES* BONUS DISTRIBUTION
AD CLOSE/
ART DUE
Jan/Feb Mergers & Acquisitions Roundup: Top 5 Deals of the Century (2001-2010)
2011 Outlook: The new IT agenda in federal government: opportunities and reversals
Transportation Security Administration (TSA)
14-Jan/ 18-Jan
Mar Top 20 Defense Programs for 2011: Pre-RFP Contracts: Purchase plans, bid deadlines and capture teams
Systems integrators: Lessons Learned
Social Security Administration (SSA)
GovSec
GITEC (formerly IPIC) 22-Feb/ 23-Feb
Apr Top 20 Civilian Programs for 2011: Pre-RFP Contracts: Purchase plans, bid deadlines and capture teams
CTO Briefing: Disruptive Technologies
Defense Information Systems Agency
(DISA)
Leverage Special Report: Cloud Infrastructure – ONE SPONSOR
Knowledge Management FCW Geospatial
22-Mar/ 23-Mar
May Contractor Systems Infrastructure
Leverage Special Report: Data Center Transformation – ONE SPONSOR
Mark Logic User Conference
Management of Change
19-Apr/ 20-Apr
Jun "Top 100" Government Contractors Cloud Computing: How to Prove It Matters to Government
Justice Department (DOJ)
Leverage Special Report: Cybersecurity Solutions – (SOLD)
SharePoint TechCon 17-May/ 18-May
Jul 5 Ways to Win Bigger Contracts Acquisition Corner: Crisis in Progress
Army FOSE
21-Jun/ 22-Jun
Aug Fast 50 Emerging Companies: Including top 25 8(a) small businesses
Industry Legend Reveal Their Big Mistakes
Treasury 19-Jul/ 20-Jul
Sep Capital Formation: Top Investment Houses and Their Key Players
10 Years Later: How government contracting has changed
Agriculture (USDA) Leverage Special Report: Storage Efficiency – ONE SPONSOR
Enterprise Architecture GovSEC/US Law West
16-Aug/ 17-Aug
Oct Dream Teams: Successful Partnerships in Government Contracting
Young Execs: 7 Rising Stars in Government Contracting
Navy
GovCon Awards IDEAS
Executive Leadership Cloud
CPM East MPS for Government
20-Sep/ 21-Sep
Nov/Dec Government Contractors of the Year Evolving Role of the Contractor CIO: Panel Discussion
Social Security Administration (SSA)
NVTC CTO Awards Human Capital Management
Security
1-Nov/ 2-Nov
Bold Issue dates denote Signet Ad Measurement Study issue | Bonus distribution for shows in red text are tentative * For additional information about custom reports contact Stacy Money at (805) 582-2999 or [email protected]
2011 Print Advertising Rates
1x 2-3x 4-5x 6-7x 8-9x 10-12x 2 page spread $13,900 $13,566 $13,210 $12,852 $12,510 $12,164 Full page $6,950 $6,783 $6,605 $6,426 $6,255 $6,082 2/3 page $5,907 $5,759 $5,611 $5,463 $5,316 $5,168 1/2 page $4,865 $4,743 $4,621 $4,500 $4,378 $4,256 1/3 page $3,475 $3,388 $3,301 $3,214 $3,127 $3,040 1/4 page $2,988 $2,913 $2,388 $2,763 $2,689 $2,614
1x 6x 12x 18x 24x 30x 36x Full page $26,456 $25,662 $24,868 $24,075 $23,281 $22,487 $ 21,694 2/3 page $21,270 $20,632 $19,994 $19,356 $18,718 $18,080 $17,442 1/2 page $18,519 $17,963 $17,408 $16,582 $16,297 $15,741 $15,186 1/3 page $14,110 $13,686 $13,263 $12,840 $12,417 $11,993 $11,570
1x 6x 12x 18x 24x 30x Full page $25,086 $24,333 $23,581 $22,828 $22,076 $21,323 2/3 page $20,169 $19,564 $18,959 $18,354 $17,749 $17,144 1/2 page $17,560 $17,033 $16,507 $15,980 $15,453 $14,926 1/3 page $13,379 $12,978 $12,576 $12,176 $11,774 $11,371
1x 3x 6x 9x 12x 18x Full page $12,685 $12,304 $11,924 $11,543 $11,163 $10,529 2/3 page $10,199 $9,893 $9,587 $9,281 $8,975 $8,465 1/2 page $8,880 $8,613 $8,347 $8,080 $7,814 $7,370 1/3 page $6,765 $6,562 $6,359 $6,156 $5,953 $5,615
Rates are gross and include four-color process. Preferred positions are subject to premiums: inside front cover (15%), inside back cover (10%), back cover (20%) far-forward request (5%). For additional information about pricing and availability, contact your 1105 Government Information Group media consultant.
2011 Print Advertising Specifications
Print Advertising Specifications The following specifications are for the purpose of controlling the quality of magazine printing on high-speed Web presses. All requirements are based on Specifications for Web Offset Publications (SWOP). Any deviation from these specifications may result in less-desirable printed results.
Trim Size Live Size Bleed Size Full page 8” x 10 3/4” 7 1/2" x 10 1/4” 8 1/4” x 11” Spread 16” x 10 3/4” 15” x 10 1/4” 16 1/4” x 11” 1/2 spread 16” x 5” 15" x 4 1/2” 16 1/4” x 5 ¼” 2/3 vertical 5” x 10 ¾” 4 3/8” x 9 1/2” 5 1/8” x 11” 1/2 horizontal 8” x 5” 7 1/2” x 4 1/2” 8 1/4” x 5 1/4” 1/3 vertical 2 1/8" x 9 1/2” n/a n/a 1/3 square 4 3/8” x 4 1/4” n/a n/a 1/4 page 3 1/4 x 4 5/8 n/a n/a
Printing All bleed dimensions include 1/8” bleed for trim. For bleed ads, please keep live copy 1/4” from trim and crop marks. CMYK, 4-color process printing only. For PMS ink color availability, contact your Production Manager. Media Shipping (not including pre-printed inserts) Digital files should be provided on the following media: Macintosh formatted DVD or CD-ROM. Please label media with the magazine name, issue date and advertiser name. Include a laser of the media directory with all contents. Ads requiring work to be done by the Publisher will incur an additional charge. Media and advertising materials are kept by the Publisher for one year then destroyed. Return material requests must be made in writing and are shipped C.O.D. Media, files and proofs should be securely packed and shipped. Contents of the package should be identified on the outside as to publication date and type of material contained within.
Defense Systems Sr. Production Coordinator: Jennifer Shepard 9201 Oakdale Ave., Suite 101 Chatsworth, CA 91311 818.814.5285 [email protected]
FCW, GCN, Washington Technology and FEND Sr. Production Coordinator: Lee Alexander 9201 Oakdale Ave., Suite 101 Chatsworth, CA 91311 818.814.5275 [email protected]
For additional information about pricing and availability, contact your 1105 Government Information Group media consultant
Print Material Specifications
FILE FORMAT We support files generated by Adobe Acrobat using the 1105Media Print Driver and 1105Media Job Option Settings for Distiller, with specifications as listed below. Download printer driver & distiller settings from our web site at http://www.1105media.com/digitalAdRes.html. In order to generate printable PDFs, it is important that the native file (QuarkXPress, Adobe InDesign) is prepared accordingly. Preparing native files for printable PDFs:
Multiple pages need to be submitted as single page files Set bleeds 1/8” beyond trim All images/scans must be in CMYK mode, 300 dpi resolution Use Postscript (Type 1) fonts only. No True Type, Windows/PC or
custom fonts accepted, unless converted to outlines. DO NOT use stylized fonts
Embed all fonts Rules should be .25 point or thicker All elements must be placed at 100% size Avoid rotation and cropping of images in layout program Do not nest EPS files in other EPS files Four-color solids should not exceed SWOP density of 280%
Preparing a PDF file (preferred format): Use 1105Media PPD Print Driver Use 1105Media Job Option Settings for Distiller
Set crop marks with a 12 point offset PDF file needs to be 1 inch larger than trim size of magazine and
include crop marks Preparing an EPS file (optional alternative format): EPS file formats from Adobe Illustrator, Adobe Photoshop or Macromedia Freehand must be a high resolution CMYK EPS file, layers flattened
with fonts converted to outlines or paths.
PROOFS Provide two digital color proofs at 100% size, created from the supplied digital file, on a contract-quality, digital halftone proofing system in accordance with SWOP web coated standards (AGFA Pressmatch, Kodak Approval, DuPont Waterproof, etc.). Laser or inkjet proofs are not considered accurate in color and are supplied for content confirmation only. If supplied, the Publisher is not responsible for color variances between the digital file and final color reproduction. IMPORTANT NOTE: If proofs are not supplied, the Publisher reserves the right to have them made at the Advertiser’s expense, and make-goods due to reproduction quality will not be honored. FTP FILE AND UPLOAD INFORMATION Name your files with the magazine name, issue date and project name. All uploads should be followed by either a confirmation phone call or email message to your Production Coordinator to verify the file has been sent. It is important that the uploaded file is placed in the designated directory for expedient access.
Host: ftp://ads.1105media.com/ User ID: 1105user Password: 1105pass Directory: /1105external/production/Federal_Computer_Week/ Directory: /1105external/production/Governmemt_Computer_News/ Directory: /1105external/production/Defense_Systems/ Directory: /1105external/production/Washington_Technology/
DIGITAL ADVERTISING RESOURCES 1105Media Inc. Media Kits and Ad Specifications: http://www.1105media.com/adSpecs.html Digital Distribution of Advertising for Publications (DDAP): http://www.ddap.org Specifications Web Offset Publications (SWOP): http://www.swop.org http://www.swop.org/certification.html Adobe Acrobat: http://www.adobe.com/products/acrobat/main.html
General Conditions A. Advertising is subject to acceptance by the publisher as to character, layout, text and content. The publisher reserves the right to reject or
cancel advertising that is not in keeping with the publication's standards. B. Advertisers and advertising agencies assume all liability for all content (including text, illustrations, representation, copyright, etc.) of
advertisements printed and also assume total responsibility for any claims arising there from against the publisher. C. Advertisements are accepted upon the representation that advertisers have all the rights necessary to publish the contents thereof.
Advertisements must be factual, not misleading and should not misrepresent any competing product or service or make an unfair, incomplete comparison.
D. Any attempt to simulate the publication's format is not permitted, and the publisher reserves the right to place the word "advertisement" with any copy that in the publisher's opinion resembles editorial material.
E. Conditions, other than rates, are subject to change by the publisher without notice. F. Positioning of advertisements is at the discretion of the publisher unless agreed to in writing by the publisher. G. The publisher shall have no liability for errors or omissions in key numbers, reader inquiry numbers or advertisers' index. H. Advertisements not received by space closing date will not be entitled to revisions or approval by the advertiser or its agency. I. Cancellations or changes in orders may not be made by the advertiser or its agency after closing date. J. The advertiser is liable for any costs (design fees, setups, additions or alterations to advertisements, logos, color, film, reprints, etc.) incurred in
the preparation of its advertisement. K. All insertion orders are accepted subject to the provisions of the current rate card. Proposals or requests for advertisements based on
reciprocal dealings will not be accepted. The publisher's suppliers, resellers or sales agents are cautioned that solicitation by the publisher's agents or any agents on any other basis is unauthorized.
L. Cancellation of space reservations for any reason will result in a short-rate based on past and subsequent insertions to reflect actual space used at the earned frequency rate.
M. The publisher shall not be liable for any costs or damages if it fails to publish an advertisement. N. The publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and
payable to the publisher. O. No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing. P. The publisher is not liable for delays in delivery or non-delivery in the event of act of God, action of governmental or quasi-governmental entity,
fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of the publisher affecting production or delivery in any manner.
Q. Advertisers agree that the publisher has no obligation to maintain the confidentiality of submitted material until the publication date, and although the publisher may, at the advertiser's request, adopt procedures to restrict dissemination of submitted material to lesson risk of disclosure, the publisher has no liability for its failure to do so.
R. As used in this section titled "General conditions," the term "publisher" shall refer to 1105 Media.
S. Governing law, attorney's fees: This agreement shall be governed by the laws of the state of California. Any controversy or claim arising out of or relating to this agreement or the breach thereof will be settled by binding arbitration, which shall be conducted in accordance with the rules of the American Arbitration Association. There shall be one arbitrator in any such proceeding. Judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. The place of arbitration shall be Los Angeles County, CA. Should either party commence arbitration to enforce or interpret this agreement, the arbitrator shall have the discretion to award the prevailing party reasonable attorney fee.
In the rapidly changing government technology market, buyers can't afford to miss a headline. That's why thousands of decision-makers subscribe to each of 1105 Government Information Group’s e-newsletters. They're the most timely, effective vehicles for delivering your message directly to the inboxes of the agency executives, program managers, IT managers and systems integrators who drive today's results-oriented government IT market.
Branded E-newsletters
GCN Daily Daily | 80,000 subscribers GCN Daily provides essential news on government IT developments and technology. Designed for CIOs, CTOs, IT program and project managers, and technical professionals, this e-newsletter is essential for those who specify and buy IT products and services for government.
73.3% Federal 44.6% Executive/Command/Admin/Ops/Program/Project Management
43.9% Federal Civilian 22.1% Computer/Communications/Network 29.4% Department of Defense 17.6% Technical/Engineering Management
22.4% State & Local 5.3% Procurement/Purchasing Management 4.3% Systems Integrators 2.6% Personnel/Training/Sales/Mktg/Legal/Legislative/Consult
7.8% Other GCN State and Local IT Update Weekly | 45,000 subscribers GCN State and Local IT Update is designed for IT professionals working in state & local government. With news from states and jurisdictions across the country, this e-newsletter helps readers keep up with the latest information, providing technology marketers with an ideal environment to target their message.
28.9% State & Local 37.9% Executive/Command/Admin/Ops/Program/Project Management
25.9% Federal Civilian 28.2% Computer/Communications/Network 20.9% Department of Defense 13.3% Technical/Engineering Management 17.8% Systems Integrators 10.3% Personnel/Training/Sales/Mktg/Legal/Legislative/Consult
6.5% Other 4.1% Procurement/Purchasing Management 6.1% Other
2011 E-newsletters
es
Washington Technology Daily Daily | 65,000 subscribers Washington Technology Daily provides essential news for and about government contractors and systems integrators and focuses on the business of doing business with government agencies. It also delivers access to Washington Technology's signature business intelligence tools such as the Top 100, the annual ranking of the top 100 prime contractors in government IT, as well as rankings of small businesses, top state & local contractors, top M&A deals and more.
27.9% Systems Integrator 37.4% Business Development/Sales/Teaming/Alliance Management/Other
18.5% Other Government Contractor 29.9% Senior Executive/Corporate Management 13.9% Systems/Software Developer 12.3% Technical Management 10.6% Aerospace/Defense Contractor 11.0% Program/Project Management
7.2% Professional/Engineering Services 8.1% Systems Analyst/Solutions Architect/Engineering Management
6.5% VAR (Value Added Reseller) 1.3% Procurement/Capture Management 2.6% Distributor/Aggregator
12.7% Other Washington Technology Top 100 Update Weekly | 25,000 subscribers Tracking the top 100 IT contractors in the government space, Washington Technology Top 100 Update provides the latest news on the powerhouse contractors that support government technology initiatives. Its readers are senior executives, program managers and business development managers at the businesses that provide IT, telecommunication and other complex systems to federal, state & local customers.
25.8% Professional/Engineering Services/Other Government Contractor
38.8% Business Development/Sales/Teaming/ Alliance Mgmt/Other
25.6% Systems Integrator 28.1% Senior Executive/Corporate Management 13.4% Systems/Software Development 13.5% Technical Management
9.9% Aerospace/Defense Contractor 9.9% Program/Project Management 6.4% VAR (Value Added Reseller) 8.4% Systems Analyst/Solutions Architect/Engineering
Mgmt 2.5% Distributor/Aggregator 1.3% Procurement/Capture Management
16.4% Other
FCW Daily Daily | 80,000 subscribers FCW Daily targets federal IT professionals, keeping readers up-to-date on people, policies, and business developments in the government IT arena. As the voice of the community, FCW Daily features the blogs of government IT insiders as well as the latest on career moves and reader feedback.
66.9% Federal 40.3% Executive/Command/Admin/Ops/Program/Project Management
37.5% Federal Civilian 26.8% Computer/Communications/Network
29.4% Department of Defense 14.4% Technical/Engineering Management
17.0% Systems Integrators 10.1% Personnel/Training/Sales/Mktg/Legal/ Legislative/Consulting
12.2% State & Local 4.1% Procurement/Purchasing Management
3.9% Other 4.3% Other
Defense Systems Update Twice weekly | 70,000 subscribers Defense Systems Update covers strategic intelligence for info-centric operations across the Department of Defense and intelligence agencies. It also features the latest news on the policies, technologies and business deals affecting the defense technology community.
74.7% Federal 41.7% Executive/Command/Admin/Ops/Program/Project Management
51.8% Armed Forces 25.2% Computer/IT/Systems 15.6% Defense Agency 17.2% Technical/Engineering Management
7.3% Federal Executive/Legislative 8.9% Congressional/White House/Others 18.4% Defense /Government Contractor 4.7% Procurement/Purchasing Management
6.9% Other 2.3% Personnel/Training/Education Cross-Network E-newsletters Leverage the strength across 1105 Government Information Group’s market-leading media brands with these topic-specific e-newsletters that blend circulation across our network of targeted decision-makers for even greater advertiser reach and impact. Homeland Security Update Weekly | 50,000 subscribers Reaching professionals in the homeland security community, Homeland Security Update delivers news about programs, policies and technology influencing government computer and communications use and purchasing related specifically to IT initiatives of the Department of Defense and the Department of Homeland Security, including anti-terror and border security initiatives. Subscribers are federal and state & local government IT managers and executives who use, plan, purchase and deploy computer and communications equipment and related products and services for Homeland Security applications.
60.4% Federal 37.7% Executive/Command/Admin/Operations/ Program/Project Management
32.8% Federal Civilian 26.9% Computer/Communications/Network 28.6% Department of Defense 14.9% Technical/Engineering Management
19.9% Systems Integrator 10.4% Personnel/Training/Sales/Marketing/Legal/ Legislative/Consulting
13.4% State & Local 4.2% Procurement/Purchasing Management 6.3% Other 5.9% Other
Network.IT Update Biweekly | 20,000 subscribers Targeted for IT and communications professionals in government, Network.IT Update delivers news on the technology and policy of networking/telecommunications systems. It covers Networx, system architecture, mobile and wireless devices, wireless area networks, spectrum management and federal agencies' transition, implementation and adoption of IPv6. Subscribers are government IT executives and managers involved in the planning, purchase and implementation of communications and networking equipment and services.
56.4% Federal 37.8% Executive/Command/Admin/Ops/Program/Project Management
30.4% Federal Civilian 28.3% Computer/Communications/Network 25.5% Department of Defense 13.2% Technical/Engineering Management
17.7% System Integrators 9.3% Personnel/Training/Sales/Mktg/Legal/ Legislative/Consulting
16.0% State & Local 2.8% Procurement/Purchasing Management 9.9% Other 8.6% Other
Security IT Update Weekly | 50,000 subscribers Security IT Update reaches government chief security officers, IT executive and program managers with news and analysis on the policies, programs and technologies designed to ensure the integrity of government information and the infrastructure that supports it. Subscribers are IT managers and executives who use, plan, purchase and deploy security-related products and services.
61.3% Federal 43.6% Exec/Comm/Admin/Ops/Prog/Proj 34.1% Federal Civilian 25.6% Computer/Communications/network 27.2% Department of Defense 12.9% Technical/Engineering Management
19.3% Systems Integrators
9.3% Personnel/Training/Sales/Mktg/ Legal/Legislative/Consult
14.4% State & Local 3.6% Procurement/Purchasing Management 5.0% Other 5.0% Other
Cloud/Virtualization Update Weekly | 40,000 subscribers Cloud and Virtualization IT Update covers the latest policies and best practices in the government's use of cloud computing, storage, virtualization, energy-efficient technologies, telework and more. Subscribers include IT executives and managers looking to reduce costs, increase productivity and improve performance.
63.6% Federal 49.6% Computer/Communications/Network 32.8% Federal Civilian 24.0% Exec/Comm/Admin/Ops/Prog/Proj 30.8% Department of Defense 17.7% Technical/Engineering Management
20.2% State & Local 4.6% Personnel/Training/Sales/Mktg/ Legal/Legislative/Consult
13.2% Systems Integrators 1.3% Procurement/Purchasing Management 3.0% Other 2.8% Other
Telework Update Biweekly | 10,000 subscribers Telework Update provides policy and technology news on telework from across the 1105 Government Information Group network. Telework Update readers are IT execs and managers who have already demonstrated an interest in the issues that drive the discussion of telework implementation in the government space.
70.1% Federal 37.0% Executive/Command/Admin/Operations/ Program/Project Management
46.7% Federal Civilian 27.6% Computer/Communications/Network 23.4% Department of Defense 13.7% Technical/Engineering Management
17.3% Systems Integrator 11.4% Personnel/Training/Sales/Marketing/ Legal/Legislative/Consulting
7.6% State & Local 4.6% Procurement/Purchasing Management 5.0% Other 5.7% Other
Ad Rates and Specs
1x (net each) 6x (net each) 12x (net each)
60,000–89,999 total circulation
Sole sponsorship $5,500 $4,500 $3,500
728x90 sponsorship $4,000 $3,000 $2,500
336x280 sponsorship $4,000 $3,000 $2,500
25,000–59,999 total circulation
Sole sponsorship $4,500 $3,500 $3,000
728x90 sponsorship $3,500 $2,500 $1,750
336x280 sponsorship $3,500 $2,500 $1,750
Less than 25,000 total circulation
Sole sponsorship $3,500 $3,000 $2,500
728 90 sponsorship $2,500 $1,750 $1,500
336x280 sponsorship $2,500 $1,750 $1,500
Sole Sponsor
300x250 rectangle ad or 336x280 boom box (maximum size 30K), 5 lines of promotional copy (maximum 60 characters per line), click-thru URL
728x90 leaderboard ad or 468x60 banner ad (maximum size 25K), 5 lines of promotional copy (maximum 60 characters per line), click-thru URL
728x90 Sponsor
728x90 leaderboard banner ad (maximum size 30K), 5 lines of promotional copy (maximum 60 characters per line), click-thru URL
336x280 Sponsor
336x280 boom box (maximum size 30K), 5 lines of promotional copy (maximum 60 characters per line), click-thru URL
e-Mail Newsletter Ad Specifications Acceptable Files GIF or JPG files (includes animated GIF files) Third-party ad serving Only Standard Tags are accepted Click-thru URL Advertisers are responsible for maintaining a working URL. Click rates are not guaranteed.
All banners are due 3 business days prior to newsletter launch. E-newsletter Contact: Cousteau Magee Online Production Coordinator Phone: 818-814-5361 E-mail: [email protected]
All creative should be submitted to [email protected].
For more information on 1105 Government Information Group e-newsletters, contact your media consultant or Jennifer Weiss, VP/Group Publisher
at 703-876-5098 or [email protected].
Big Box (300 x 250, 336 x 280) FCW.com $105 net CPM GCN.com $105 net CPM WashingtonTechnology.com $105 net CPM
Half Page (300 x 600, 336 x 600, 336 x 850) FCW.com $175 net CPM GCN.com $175 net CPM WashingtonTechnology.com $175 net CPM
Leaderboard (728 x 90) FCW.com $95 net CPM GCN.com $95 net CPM WashingtonTechnology.com $95 net CPM
Skyscraper (160 x 600) FCW.com $75 net CPM GCN.com $75 net CPM WashingtonTechnology.com $75 net CPM
Dog Ear Unit FCW.com $240 net CPM GCN.com $240 net CPM WashingtonTechnology.com $240 net CPM
Landing page URL; ad created based on URL
Interstitial (640 x 480) ROS $260 net CPM
DefenseSystems.com Sponsorships Big Box (300 x 250, 336 x 280) $7,500 net per month Half Page (300 x 600, 336 x 600, 336 x 850 $5,500 net per month Interstitial (640 x 480) $8,000 net per month Leaderboard: Top and Bottom (728 x 90) $7,000 net per month Logo Only, Right Side (336 x 60) $3,500 net per month Mini Leaderboard Package (250x90 & bottom 728 x 90) $6,000 net per month Skyscraper (160 x 600) $3,000 net per month Ticker $2,500 net per month 10% premium on expandable units. Must be user initiated and must be submitted through a third party ad server. Flash files will not be accepted. Box ads can only expand left; leaderboards down. In the event that the 1105 Government Information Group’s ad server measurements are higher than those produced by the Agency’s 3rd Party Ad Server by more than 10% over the invoice period, the Agency will pay 1105 Government Information Group based on Agency 3rd party Ad Server reported data, plus a 10% upward adjustment to delivery, not exceeding the original contracted amount. Acceptable Files (maximum 40K file size) GIF or JPG files (includes animated GIF files) Flash Files (no lower than Flash Player Version 7) When submitting flash files, be sure to implement the following click tag variable in place of the click URL:
on (release) { getURL(clickTAG, "_blank"); }
A standard GIF or JPG ad must accompany any rich media ad submitted for when a user does not accept rich media ads). Third-party ad serving We accept all third-party ad serving, but impressions are counted and invoices are issued based on our ad serving system, DoubleClick DFP. 15-20% impression tracking discrepancy is expected. All formats will be considered and require extra processing time for testing and implementation. When submitting third-party tags, please send Javascript/Standard or Standard tags only. If using DFA, please send internal redirect tags.
Click-through URL - Advertisers are responsible for maintaining a working URL. Click-through rates are not guaranteed. Placement - Banners are run-of-site. Targeted ads are subject to availability. Contact your media consultant for more information.
2011 Website ROS Ratesand Specifications
All creative is due 5 business days prior to launch.
Please submit materials to: Diana Schneider
818-814-5379 [email protected]
Ticker Offerings
Homepage
FCW.com $3,000 per week GCN.com $2,500 per week WashingtonTechnology.com $2,000 per week
ROS
FCW.com $95 net CPM GCN.com $95 net CPM WashingtonTechnology.com $95 net CPM
2011 Online Editorial Packages
Online Editorial Sponsorship Packages Roadblocks on landing page including
o Leaderboard o 1 Big Box o 1 Half Page o 1 Skyscraper
Exclusive sponsorship of 1 FCW Daily and 1 GCN Daily e-newsletters 160,000 marketing impressions Cloud FCW January 31 issue on Cloud Security GCN February 7 issue on Cloud Sourcing $10,000 net Cybersecurity (with Unified Communications) FCW February 28 issue on Cybersecurity GCN March 7 issue on Unified Communications $10,000 net Telework FCW April 11 issue on Telework/COOP GCN March 21 special issue on Telework $10,000 net Cloud FCW June 20 issue on The Micro Cloud GCN July 5 issue on Trends in Cloud Technologies $10,000 net
Cybersecurity User-Generated Content Issue FCW July 25 $10,000 net Cybersecurity FCW October 10 issue on Cybersecurity GCN October 17 special issue on Security and the Cloud $10,000 net Document Management FCW November 7 issue GCN November 1 issue on Document Management $10,000 net FOSE FCW July 11 issue GCN July 5 issue Washington Technology July issue Includes exclusive sponsorship of 1 Washington Technology Daily e-newsletter 225,000 total marketing impressions $15,000 net
Online Editorial Sponsorship Packages Roadblocks on landing page including
o Leaderboard o 1 Big Box o 1 Half Page o 1 Skyscraper
Exclusive sponsorship of 1 Washington Technology Daily e-newsletter 65,000 marketing impressions Top 100 June issue of Washington Technology $18,000 net
Small Business/Fast 50 August issue of Washington Technology $10,000 net
Contact Sales
Jennifer Weiss VP, Group Publisher
(703) 876-5098 [email protected]
Stacy Money Executive Director, Content Solutions
(415) 450-1817 [email protected]
Elizabeth Sheldon Publisher, Washington Technology
(703) 876-5140 [email protected]
Mary Martin Media Consultant, DC, MD, VA
(703) 222-2977 [email protected]
Tania Norris
Media Consultant, DC, MD & Southeast (410) 552-5899
Jessica Marty
Media Consultant, CA & WA (916) 759-7279
David Tucker
Media Consultant, Midwest (515) 256-0156
Eric Pesachowitz National Account Manager
(202) 683-7972 [email protected]
Noreen Walker Media Consultant, DC, MD, VA
(703) 876-5061 [email protected]
Matt Lally Media Consultant, Northeast
(973) 600-2749 [email protected]
David Smith Publisher, Defense Systems
(703) 645-7876 [email protected]
Pamela Poggi
Sales Manager, Defense Systems (703) 891-8508
Bill Kaprelian Account Executive, Defense Systems
(630) 584-5333 [email protected]