optimize - social media marketing · 2017-01-17 · optimize eg delivers ongoing research and...

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COMMUNICATE EG establishes connections with social media influencers and bloggers to build brand presence on: YouTube, Facebook, LinkedIn, Twitter, Google +, Instagram and blogs. OPTIMIZE EG delivers ongoing research and social media strategies to provide guidance on emerging trends, best practices, ROI and tools to help clients succeed in social media marketing. CONNECT EG uses paid, owned and earned media techniques to build networks and engage advocates who drive participation and brand awareness. BRANDED MEDIA COMMUNITY MANAGEMENT REPUTATION MANAGEMENT TALENT PARTNERSHIPS CRISIS MANAGEMENT OUTREACH / DIGITAL PR PAID DISTRIBUTION AUDIENCE DEPLOYMENT OWNED DISTRIBUTION EARNED DISTRIBUTION R&D / SEO STRATEGY / CONSULTING THOUGHT LEADERSHIP ANALYTICS & ROI PARTIAL CLIENT LIST: SOCIAL MEDIA BRANDING & MANAGEMENT Erik Daniel Garcia 310.499.3915 [email protected] www.egentertainment.net “The top social brands make emotional connections with their audience and EG entertainment cultivates those relationships through a consistent flow of high quality conversations and content. Our programs empower consumer evangelists, create affinity and build communities”. CREATE EG serves as producers, creative directors and distribution leads for social media content working with story-tellers to create unique, functional one-of-a kind experiences. BRANDING DESIGN STORY CONTENT- CURATION CONTENT- MARKETING

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Page 1: OPTIMIZE - Social Media Marketing · 2017-01-17 · OPTIMIZE EG delivers ongoing research and social media strategies to provide guidance on emerging trends, best practices, ROI and

COMMUNICATEEG establishes connections with social media influencers and bloggers to build brand presence on: YouTube, Facebook, LinkedIn, Twitter, Google +, Instagram and blogs.

OPTIMIZEEG delivers ongoing research and social media strategies to provide guidance on emerging trends, best practices, ROI and tools to help clients succeed in social media marketing.

CONNECTEG uses paid, owned and earned media techniques to build networks and engage advocates who drive participation and brand awareness.

BRANDED MEDIA COMMUNITY MANAGEMENTREPUTATION MANAGEMENTTALENT PARTNERSHIPSCRISIS MANAGEMENT

OUTREACH / DIGITAL PRPAID DISTRIBUTIONAUDIENCE DEPLOYMENTOWNED DISTRIBUTIONEARNED DISTRIBUTION

R&D / SEOSTRATEGY / CONSULTINGTHOUGHT LEADERSHIPANALYTICS & ROI

PARTIAL CLIENT LIST:

SOCIAL MEDIA BRANDING & MANAGEMENT

Erik Daniel [email protected] www.egentertainment.net

“The top social brands make emotional connections with their audience and EG

entertainment cultivates those relationships through a consistent flow of high quality conversations and content.

Our programs empower consumer evangelists, create affinity and build

communities”.

CREATEEG serves as producers, creative directors and distribution leads for social media content working with story-tellers to create unique, functional one-of-a kind experiences.

BRANDINGDESIGNSTORYCONTENT- CURATIONCONTENT- MARKETING

Page 2: OPTIMIZE - Social Media Marketing · 2017-01-17 · OPTIMIZE EG delivers ongoing research and social media strategies to provide guidance on emerging trends, best practices, ROI and

1. BREAK DOWN BRAND CORE MESSAGE- Define core message/story behind product or service?- Identify marketing and business goals?- What do you represent?- What is authentic/real about you?- Whats’ your emotional appeal?- How do you connect with people?

2. IDENTIFY TARGET MARKET/AUDIENCE- Research & Development- Data Analysis- Google Tools- Keywords, insights, trends- Facebook insights- Digital publications- Blog network insights- YouTube, FB, Instagram stars, social media influencers- Community networks, ,forums, brand ambassadors

3. DEVELOP COMPELLING CONTENT & SMM STRATEGIES- Create marketing message, contest or participation- Aggregate, curate or create content- Content strategy, medium and production- Paid, owned & earned strategies- Videos, Blog posts, memes, photos and news lists- Interactive promotions, activation and games - Mobile applications- Development of social channels, blogs and landing pages

4. DISTRIBUTE AND COMMUNICATE MESSAGE- Activate promotions & partners- Digital PR verticals (abovethelaw.com, etc.)- LinkedIn, Youtube, Facebook, Twitter and Bloggers - Influencer outreach- Niche Blogger outreach- Community participation & engagement- Email newsletter marketing- Paid advertising, mobile, FB, YouTube, Google & Instagram- Brand & talent integration

5. SOCIAL MEDIA MARKETING MANAGEMENT- Reputation management - Real time monitor of discussions on social media, videos, images and blogs- Daily posts across all social networks and blogs- Engage audience, update feedback- Creative and paid search engine optimization, SEO- Crisis management

6. ANALYZE, OPTIMIZE & ADJUST- Key metrics, ROI- Data analysis, lead generation- Reporting analytics- Engagement & reputation analysis- Social media recommendations- Rinse and repeat

CONTACT: 310.499.3915 www.egentertainment.net

OUR PROCESS