paid media€¦ · social media accounts native influencer posts boost posts with paid social...
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CONFIDENTIAL
PAID MEDIA-------
INFLUENCER MARKETING & PAID MEDIA
PREPARED FOR | GENERALDATE | 8/1/18BY | [email protected] DATE | TBD
mailto:[email protected]
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RAD INTELLIGENCE CAN INCREASE THE EFFECTIVENESS OF YOUR PAID SOCIAL CAMPAIGNS USING
INFLUENCERS + PAID MEDIABY 3X
nastygal
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CONFIDENTIAL 3
Engagement rate
Cost per engagement
295% 40%Cost per video view
40%
INFLUENCERS IMPROVE YOUR PAID FACEBOOK PUSH
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CONFIDENTIAL 4
PAID SOCIAL RAD INFLUENCERS
Advanced Targeting
Improved Visibility
Controllable Delivery
Powerful Optimization
Free Quality Content
Premium Native Placement
Increased Customer Loyalty
Authentic Voice & Brand Benefit
RAD INTELLIGENCE “Pushes out paid media using influencers to fit your brand perfectly.”
lucyhaleIG | 21.9m followers
Lucy Hale
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CONFIDENTIAL 5
Heart Defensor
Post a pic of your best Parisian chic look to win the #ChloeLoveStoryContest. This is my new favorite scent! Will be yours too! Good luck! #sp
Post a pic of your best Parisian chic look to win the #ChloeLoveStoryContest. This is my new favorite scent! Will be yours too! Good luck! #sp
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Promote and amplify influencer content by using it as sponsored posts targeted toward your key demographics.
Boost influencers’ posts with paid Facebook ads and reach beyond their following to target relative outside audiences.
From our Maison to yours – happy holidays to all our #chloeGIRLS Love, Chloé x
Chloé
Boost influencer posts with a paid Twitter campaign to carry on a branded conversation with an even larger targeted audience. Get the new Chloé Love Storychloe.com/us/fragrances
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Influencers post to their social media accounts
Native Influencer Posts Boost Posts with Paid SocialInfluencers’ posts are boosted instead of a branded paid social campaign
3 Optimize to KPIRAD optimizes paid social campaigns toward the desired KPI
3x engagement!*The combination of influencer posts boosted with paid social delivers results that outperform industry standards
chloé
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INFLUENCER & PAID SOCIAL How It Works
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CONFIDENTIAL 6
We’ll guarantee your paid social campaign beats industry benchmarks!
TRUSTWORTHINESS
LIKABILITY
AUTHENTICITY
ORGANIC PLACEMENT
People trust people, not ads – 92% trust recommendations over brand content1
Using influencers associates your brand with a personality viewers love. 40% of people say they’ve purchased an item online after seeing it used by an influencer2
Influencer content has a personal feel that resonates more powerfully than brand messaging, generating 2x the sales of paid ads3
Influencer posts show up alongside content from their friends and 46% of consumers say that native organic content influences their purchase decisions4
TRUST IN RAD It’s science