how to optimize pr for online media
DESCRIPTION
Gone are the days of faxing press releases. Here are a few tips on how to optimize PR efforts to get in front of online audiences using social media, SEO and visuals.TRANSCRIPT
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Optimizing PR through Social Media
Online Marketing
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FSC Interactive
• Online and Interactive Marketing Agency
• Specialize in Social Media Strategy, Paid Search Campaigns and SEO
• Focus in Hospitality and Tourism
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Tiffany Starnes
• Vice President of FSC Interactive
• PR professional turned online addict
• NOLA native with tours on both coasts
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• 5 Ws• Social Media Optimized• SEO Optimized• Visually Optimized
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5 Ws
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• Whois anyone important coming?why are you inviting me?
• Whatis there music? An auction? Clowns?and I should do what?
• Whendate and time, please!
• Wheredetails, please!
• Whydo I care?
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Social Media Optimized
• Gimme a handle?Yours, sponsors, participants
• Show the link loveProvide links to websites
• Hashtag#doyouhaveone
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Challenge!
• Provide a 120 character pitch with a hashtag and leave those extra 20 characters for ReTweets.
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SEO Optimized
Top Google placement is the equivalent of being above the fold in any major newspaper!
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Kill your fax machine
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Tips for SEO Optimization
• Distribute:– Twitter– PRNewswire– PRWeb
• Include relevant Keywords: 2-3 per 300 words• Create a 156 character description to include as a
meta tag
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Challenge
• Create Twitter lists to follow breaking or trending news in your area and identify reporters by beat.
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Visually Optimized
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Why Photos matter…
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What should I post?
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Photos
• Events• Testimonials• Quotes• Get Creative!
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Challenge
• Turn your stats into an infographic:– easel.ly– visual.ly– infogr.am
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To Recap:
• 5 Ws• Social Media Optimized• SEO Optimized• Visually Optimized
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Questions?