how to optimize your social content_amcsus
TRANSCRIPT
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How to position your social content!
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Madeline(Senkosky,(Community(Manager
603;502;2336
www.edSocialMedia.com
@madelinesen(//(@edsocialmedia
www.edsocialmedia.com
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Friday, April 20, 12• Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly
determines the effectiveness of the entire piece• Another test revealed that a good headline performed 259% better than the worst headline.
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Why is a headline important?
Friday, April 20, 12• Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly
determines the effectiveness of the entire piece• Another test revealed that a good headline performed 259% better than the worst headline.
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Why is a headline important?
Tests have shown that you can increase your conversion rate on a website or a link by 73% by
the use of a compelling headline.http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
Friday, April 20, 12• Did you know that on average, 8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the copy. This is the secret to the power of the headline, and why it so highly
determines the effectiveness of the entire piece• Another test revealed that a good headline performed 259% better than the worst headline.
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Why is a headline important?
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• Another test revealed that a good headline performed 259% better than the worst headline.
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Why is a headline important?
8 out of 10 people will read headline copy, but only 2 out of 10 will go on to read the rest of the
copy. This is the secret to the power of the headline, and why it so highly determines the
effectiveness of the entire piecehttp://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
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• Another test revealed that a good headline performed 259% better than the worst headline.
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Why is a headline important?
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Why is a headline important?
Another test revealed that a good headline performed 259% better than the worst headline.
http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/
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1. Give your readers a secret weapon
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1. Give your readers a secret weapon
How to instantly receive desires, wants and “needs”
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1. Give your readers a secret weapon
How to instantly receive desires, wants and “needs”
(i.e. health, fitness, looks, money, lifestyle, relationships)
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Sculpt your body in just minutes a day!
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2. Predict the future; examine the past
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2. Predict the future; examine the past
Analyze current trends and estimate what will happen next
ORre-evaluate popularities from the past
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2. Predict the future; examine the past
Analyze current trends and estimate what will happen next
ORre-evaluate popularities from the past
(i.e. Trends, fads, innovations, game-changers)
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How to change the world
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alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.
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3. Write in riddles, rhymes and rhythms
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alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.
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3. Write in riddles, rhymes and rhythms
Alliterate, illustrate and repeat
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alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.
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3. Write in riddles, rhymes and rhythms
Alliterate, illustrate and repeat
Shops: "Coffee Corner", "Sushi Station", "Best Buy", "Circuit City", "Caribou Coffee".
Expressions: "busy as a bee", "dead as a doornail", "good as gold", "right as rain", etc…
(from wikipedia)
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alliteration refers to the repetition of a particular sound in the first syllables of a series of words and/or phrases.
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Snoring snoozers...Friday, April 20, 12
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4. Organize in Numbers
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4. Organize in NumbersGive your readers a tangible marker
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4. Organize in NumbersGive your readers a tangible marker
(i.e. 5 ways to rekindle relationships with classmates, 10 ways school has changed, 50+ donors who have given
this year)
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5 Reasons….Friday, April 20, 12
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5 Ways….Friday, April 20, 12
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5. Begin with “How-to”
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5. Begin with “How-to”Research shows that titles beginning with “How
to” resonate stronger with people
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5. Begin with “How-to”Research shows that titles beginning with “How
to” resonate stronger with people
(i.e. “How to,” “How you,” or “How I”)
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How to estimate...Friday, April 20, 12
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1. Make sure you promise to deliver what you deliver2. Pique interest, but make sure it leads into the story3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.4. Deliver the same tone as in the story
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Always remember the 4 effective Cs
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1. Make sure you promise to deliver what you deliver2. Pique interest, but make sure it leads into the story3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.4. Deliver the same tone as in the story
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Always remember the 4 effective Cs
1. Be correct2. Be clear and concise
Be cryptic if you can have a subhead (tease)3. Be clever4. Be compatible
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1. Make sure you promise to deliver what you deliver2. Pique interest, but make sure it leads into the story3. Clever & catchy, not “cute”. Rhymes, alliteration, repetition, pop media allusions, etc.4. Deliver the same tone as in the story
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Have you reserved your channel?http://www.youtube.com/user/MySchool
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48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded
every day
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Over 3 billion videos are viewed a day
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800M unique users visit YouTube each month
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The second biggest search engine in the world
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Prime opportunity for schools to be seen!(the competition’s pretty light...)
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Pro Tip: Take 5
minutes to optimize
your video’s
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Pro Tip: Take 5
minutes to optimize
your video’s
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Pro Tip: Take 5
minutes to optimize
your video’s
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Pro Tip: Take 5
minutes to optimize
your video’s
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Pro Tip: Take 5
minutes to optimize
your video’s
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Pro Tip: Take 5
minutes to optimize
your video’s
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Pro Tip: Take 5
minutes to optimize
your video’s
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Pro Tip: Take 5
minutes to optimize
your video’s
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Pro Tip: Take 5
minutes to optimize
your video’s
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Pro Tip: Take 5
minutes to optimize
your video’s
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Pro Tip: Take 5
minutes to optimize
your video’s
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Pro Tip: Take 5
minutes to optimize
your video’s
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Pro Tip: Take 5
minutes to optimize
your video’s
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https://ads.youtube.com/keyword_tool
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Pro Tip: Don’t forget to link back to your site!
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Pro Tip: Don’t forget to link back to your site!
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Pro Tip: Linking
from your site helps as
well!
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Pro Tip: Linking
from your site helps as
well!
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Pro Tip: Annotations
rock!
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Schools on YoutubeThe Webb School (TN) Ridley College The Webb Schools (CA)
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Mine your database for (alums, parents, etc.) for followers
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider embedding your tweets through your site
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider embedding your tweets through your site
An active twitter account sends signals to search engines
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider embedding your tweets through your site
An active twitter account sends signals to search engines
Avoid auto tweet your Facebook updates & vice versa
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Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider embedding your tweets through your site
An active twitter account sends signals to search engines
Avoid auto tweet your Facebook updates & vice versa
Take the time to author unique status updates on each platform —> They have different audiences...
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PROFILE
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Include a conversational description about your school
PROFILE
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Include a conversational description about your school
Change your profile photo to something recognizable (at the very least, remove the egg!)
PROFILE
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Include a conversational description about your school
Change your profile photo to something recognizable (at the very least, remove the egg!)
Include your school’s official #hashtags in the description
PROFILE
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Include a conversational description about your school
Change your profile photo to something recognizable (at the very least, remove the egg!)
Include your school’s official #hashtags in the description
Link back to the page on your site that you want people to see!! It doesn’t have to just be the home page
PROFILE
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Include a conversational description about your school
Change your profile photo to something recognizable (at the very least, remove the egg!)
Include your school’s official #hashtags in the description
Link back to the page on your site that you want people to see!! It doesn’t have to just be the home page
If you tweet infrequently, tell people!
PROFILE
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Search Landscape
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Only if
you’re
logged into
products.
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
![Page 91: How to Optimize Your Social Content_amcsus](https://reader034.vdocuments.us/reader034/viewer/2022042714/554d062db4c905805d8b476b/html5/thumbnails/91.jpg)
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
![Page 92: How to Optimize Your Social Content_amcsus](https://reader034.vdocuments.us/reader034/viewer/2022042714/554d062db4c905805d8b476b/html5/thumbnails/92.jpg)
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
![Page 93: How to Optimize Your Social Content_amcsus](https://reader034.vdocuments.us/reader034/viewer/2022042714/554d062db4c905805d8b476b/html5/thumbnails/93.jpg)
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Only if
you’re
logged into
products.
Friday, April 20, 12
A page’s eligibility for Google+ Direct Connect is determined algorithmically, based on certain signals we use to help understand your page's relevancy and popularity. In addition to this analysis, we look for a link between your Google+ page and your website. To help Google associate this content, be sure to connect your Google+ page and your website using the Google+ badge, or by adding a snippet of code to your site, in addition to adding your website link to your page.
![Page 94: How to Optimize Your Social Content_amcsus](https://reader034.vdocuments.us/reader034/viewer/2022042714/554d062db4c905805d8b476b/html5/thumbnails/94.jpg)
Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
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Circles badge: https://developers.google.com/+/plugins/badge/config
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+1 badge: http://www.google.com/webmasters/+1/button/
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So why do I Care?
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http://www.seomoz.org/blog/why-every-marketer-now-needs-a-google-strategy
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Anchor text
Anchor text
Anchor text
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Concord Academy Stoneleigh-Burnham School
Eaglebrook School The Loomis Chaffee School
Schools on Google+
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Madeline(Senkosky,(Community(Manager
603;502;2336
www.edSocialMedia.com
@madelinesen(//(@edsocialmedia
www.edsocialmedia.com
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