open digital: the digital services opportunity explored · power, bandwidth)) installed on premise...
TRANSCRIPT
© 2013 TM Forum | 1
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Open Digital:
The Digital
Services
Opportunity
Explored Nik Willetts, Chief Strategy Officer
APNOMS 2013 – Hiroshima, September 26, 2013
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Who we are
TM Forum is a global
trade association for
enterprises, service
providers and their
suppliers.
We’re trusted by the
world’s largest companies
to help them continuously
transform and succeed in
the digital economy.
85,000+ Member Professionals
900+ Member Companies
Global Coverage
1 Forum
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We’re in a digital storm
Consumer Enterprise )) ))
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A complex digital ecosystem
Multiple services, providers, business models & users
Games
consoles
Phones
Smart TVs
Access
Network
Provider
PC’s
Tablets
Information
Service
Provider
Transport
Network
Service
Provider
Computing
Service
Provider
Storage
Service
Provider
Content
Service
Provider
Search
Service
Provider
Application
Service
Provider
Security
Service
Provider
Digital
Store
Provider
M2M
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Communications industry
paradox
Source: McKinsey research: Consumer 2008-12; Ericsson, sample operators
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SDN: The solution to traffic problems?
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Autonomous networks…
… with priority
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The threat: the OTT View
9
+
Modern data centers are an extensive network of
blades that expands within the data centre or between
data centres. Each blade is remotely controlled to
dynamically manage the forwarding plane
For economy of scale, this network needs to be
inexpensive, agile , elastic and controlled by the
application layer using SDN
The device is becoming yet
another blade (with
constraints (power, bandwidth))
CDN
Node
CDN optimizer Gateway/appliance are
installed on premise
Home
Gateway
Enterprise
Gateway
Hardware abstraction • Network elements should run using commoditized
hardware
• Network becomes elastic
Forwarding plane remote access • Clear separation between the control plane and the data
plane
• Application layer to control the forwarding plane
• Can be implemented natively or as an overlay
Akamai
Google, Apple: TV
Amazon: Streaming
Google: openflow technology in android
Operator
Network Network of blades
Source: Michel Burger
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The opportunity:
Network as an IT Resource
1
0
Enterprise
Gateway
Home
Gateway
A lot of raw storage and computing power locked in
proprietary solutions which make the network an IT no
man’s land
Abstracting the hardware of network elements
enable the ability to expose them as IT resources
Network need to be software programmable and
controllable to allow quick access to resources
Implementing SDN in the network
Implementing on premise
(home/enterprise) gateway as IT
resource allows us to extend our
reach
• Edge (one hop away) IT resources handle low latency user solution are more viable than devices as IT
resources
• Complementary to the other IT resources
We are part of the computing supply chain providing specific IT resources
only network operator can implement and we have visibility of inter-service
element traffic
Edge IT
Resources
Edge IT
Resources
Edge IT
Resources
Core IT
Resources
Software services can be distributed
at the edge or within the network
either for minimizing the latency of the
user experience or optimizing the
centralized data canter load
Operator
Network
Source: Michel Burger
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What does the future hold?
Opportunity
Threat
SDN
OTT SDN
Local infrastructure
Identity
Location
Legacy
Cloud provider
Enterprise relationships
Partner experience
Customer first
Disruptive innovation
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Infrastructure player? Enabler? Service Provider? Retailer?
Where should you play?
This is a critical
decision that many
have not yet made
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Know where to differentiate
Standardize
Differentiate
network infrastructure
IT systems data architecture
integration architecture
99% of business processes
software & COTS suppliers
services & features
service packaging pricing & bundling
creative use of data
customer experience
brand
service innovation
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An Open Digital
Economy …where anyone can
trade with anyone…
…operational costs &
barriers are minimized…
…where customer experience
is maximized…
…agility & innovation are
enhanced
…on a trusted basis…
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Solving
three core
challenges
for any
service
provider
business
Agile
Business
Program
Open
Digital
Program
Transform
IT & operations
to reduce costs,
minimize risk and
improve time-to-
market
Customer
Engagement
Program
Maximize
market share,
customer growth
and loyalty
Deliver new
services
quickly, easily
and securely
with partners
Business
Process
Optimization
Revenue
Management
Cloud and
Virtualization
IT & Operations
Transformation
Big Data
Analytics
Rapid Partner
Onboarding
Digital Partner
Security
End-to-End
Service Quality
Managing Money
between Partners
Big Data
Analytics
Experience
Management
Cyber Security
Customer
Privacy
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Thank you
[email protected] @nikwilletts