Evolving CDN Business ModelsNew CDN Services For Digital Media Assets

Gary CrokeDirector, Marketing

gcroke@cachelogic.com

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The Evolution of CDN for Digital Asset Delivery

All Digital Assets

To All Users

With a Single Service

Classes of Digital Assets

To Classes of Users

With Targeted Services

Class of Service: New Revenue, Happy Customers, Cost Savings

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Business Case for Class of Service

41% Cost Reduction

Traffic Commit: 120 TBCDN Pricing

Traffic (TB) Rate CostTraffic Level Streaming Download 120 $0.29 $34,650

0-10TB $0.68 $0.5310-100TB $0.51 $0.39 Class of Service Pricing

100-250TB $0.38 $0.29 Tier (kbps) Allocation % Traffic (TB) Rate Cost250-500TB $0.31 $0.24 8192 10% 12 $0.29 $3,465

500TB+ $0.24 $0.18 4096 0% 0 $0.26 $02048 10% 12 $0.22 $2,6731024 40% 48 $0.19 $9,108512 0% 0 $0.16 $0

Total CDN cost: $34,650 per month 256 30% 36 $0.12 $4,455

Total VelociX cost: $20,394 per month 128 0% 0 $0.09 $0

Savings 41% 64 10% 12 $0.06 $693100% 120 $20,394

Rate Card

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Class of Service Demo

1. Lower costs on the delivered content

2. Cut out wastage

Result: Savings

Result: Optimum Customer Experience

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Architecting CDN for New Services

P2P for robust and faster publication, replication

Delivery technology chosen by content owner (P2P, HTTP, Flash, etc)

Application: Large digital media asset delivery

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Thank You!

Gary Crokegcroke@cachelogic.com