meaningful banking content api gateway digital access...
TRANSCRIPT
API Gateway Digital access to meaningful banking contentUnlocking The Core
April 10 2017Jason Williams, VP Solution Architecture
APIs In Banking
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A Shift to Openness
Major shift in Banking occurring whereby Financial Institutions are
using Open APIs to build next generation consumer offerings as well
allowing third party developers to partner and build applications and
services using the banks data.
The goal is to give consumers better and more personalized information for
making sound financial decisions, and drive deeper 'trusted adviser' relationships
that ultimately will result in stickier customers as well as product up-sell and cross
-sell.
With Open APIs banks are creating opportunities to move from a transactional
customer relationship to a more engaged, more valuable, and ultimately more
profitable relationship.
Key Trends Influencing Open APIs
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Changing regulatory context acceleratingindustrialization.
Pervasive digital transformation mandating improved service orientation of product offerings.
Banks trying to compete or partner with fintech's to drive innovation.
Open banking platforms built on service-oriented architectures.
SMBs trying to leverage simpler, more effective banking options.
Major shift in banking business architecture to support componentization.
Business Benefits of Open APIs
Improve Time to Value and MarketComponentize data and business logic to significantly reduce the time to build and deploy applications.
Provision End-to-End Capabilities to Create New Sources of RevenueCreate new revenue sources (cross-sell / upsell opportunities) for financial institutions due to the advent of API driven channels (new business channel for managing APIs).
Grow the Customer BaseGrow the customer base by attracting customers to products and services through API ecosystems.
Foster and Leverage InnovationDrive innovation by capitalizing on the composition of different APIs, both yours and third parties.
FIS Enterprise Modernization Strategy
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Modular Solutions for Enterprise Services Enablement
CORETransactional based Account Engine providing
Scalability, Agility, and Extensibility
OPEN APIsApplication programming interface that provides
developers with programmatic access to all FIS CORES and component solutions.
ENTERPRISE ALERTS• Centralized member alerting engine• Member account alerting and ongoing alert triggering
and channel delivery management
PRODUCT & PRICING• Improved velocity to market through a single source for
dynamic product definitions, based on needs assessment• Broader packaging of products and services offered on
disparate systems
COLLATERAL & LIMITS• Manage risk exposure across LOBs and member base• Track and manage covenants and conditions
PINPOINT MARKETING• Target messaging to members based on key life Indicators• “Always on” messaging and campaigns that learn and pattern
based on customer behavior and needs• Third-party site integration (Facebook, Google, etc.) while
maintaining sensitivity of PII data
ENTERPRISE CUSTOMERA holistic, accurate view of consumer to improve sales and service; provide single solution to maintain key quality information about the consumer
DIGITAL ONE• Single Channel For Omnichannel Banking
• Robust Customization Capabilities• Cross Channel Experience & Workflow control
FIS Enterprise Modernization Strategy
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Solution Enablement via APIs
covenants & conditions
Targeted Promotions
Relationship Management
PRO
DUCT
SSO
LUTI
ON
S
CORE
ENTERPRISE CUSTOMER
PRODUCT AND PRICING
PINPOINT MARKETING
COLLATERAL & LIMITS
DIGITAL ONEENTERPRISE ALERTS
Digital Bank
Loans
House holding
Dynamic Bundling
Rate Management Internet Offers
Voice Banking
Account Alerting
PROFILESYSTEMATICSIBS
Unlocking the Core
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Retail banks have owned end-to-end service delivery by tightly integrating experience, processes and products. This approach is under attack from all sides. Consumer-centric, born-digital fintech firms are competing directly for customers by providing superior user experiences, enabled by accessing application services and data across financial services providers. Traditional banks are forced to rethink their value proposition to stay relevant to consumers.
OPEN BANKING APIs• FIS focus on opening up traditional CORE capabilities and assets via Open APIs to deliver
more innovative customer-centric solutions. • Deliver APIs that banks can share data with internal developers, partners and third-parties
such as fintech's.
Solutions Assembly• Focus on delivering experience APIs that deliver componentized business
capabilities that facilitate plug-and-play operations.• Allows banks to reinvent themselves as assemblers of financial management
solutions, tailored to meet customer needs.
Innovation & User Experience• Provisioning consumable capabilities and data to partners so they can provide innovative
customer-oriented offerings, such as a virtual intelligent banking assistant.• Spur a multiplier effect for growing the customer base and revenue, while simultaneously
reducing costs.
API Implementation Approach
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• Establish standards for exposing APIs through an API management solution– “Outside facing” APIs abstract the domain model and provide a mapping
between semantics, protocols, security mechanisms, etc.– Drive API design from the outside in, rather than inside out -- existing integration
typically tends to reflect the domain model– Use API management as a pass-through proxy for existing business-oriented
fine grained back-end services – Mediate granular APIs focused on business needs to coarse services as
appropriate
• Design business APIs based on real consumer needs– Without concern for technology platform and core capabilities– Abstract complex message-centric processing– Should be concise and simple to consume
• Establish API governance and lifecycle management strategies
• Respect the interface and refactor implementations as technologies and back-end topologies evolve
Open API Process and Timeline
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Initial Exploration• Partner/internal apps
with limited core system integration.
Platform Selection & Expansion• APIs providing
commoditized services.• Moderate core system
integration.• Low development
effort.
Core Process Transformation• API-based scalable
service model.• High level of core• system integration.
Full-Fledged Open APIs• Fully functional API
marketplace established as a new banking channel.
• API development for self-serve IT.
• Time to market for app development reduces significantly
Tactical API gateway built on existing technology stack.• Utilization of multiple API
management vendor capabilities.
API management platformimplemented.• Basic API portal
established.• Business-prioritized
systems/use cases exposed.
Legacy processes transformed.• API ecosystem with
metering and monetization.• Elastic back-end
architecture.• Collaborative community
management portal for partners and developers.
Highly dynamic and personalized architecture.• Run like a product: Automated
customer-centric ecosystem.• Organic services and
architecture enabled by loosely-coupled components.
2016 2016 2017 2018
APIs Are Key for Banks to Compete
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Enabling Banks to Deliver what Customers Need
Customers benefit from new services faster and across any channel
Banks offer new apps to their customers and launch new services faster, cheaper, and securely while retaining data control.
Developers (Internal & 3rd Party) have easy access to banking data and services which can then be passed along into their value chain.
APIs
Micro-Services
Businesses
Direct Consumers
FIS API Gateway built on WSO2
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FIS has selected WSO2 as the foundation for the API Gateway to help us deliver a central access point for FIS to expose and manage all FIS solutions via APIs, such that customers can easily integrate to any FIS product and leverage FIS solutions across any digital channel that banks and fintech's see fit.
Proven platform for delivering agility at scale
• Industry leader – largest API cloud platform and private cloud provider.• 4.6 Billion txns processed daily, 125,000 peek requests per second.
Reduce on-boarding time of banking & payment solutions
Bring innovation with emerging technologies
• Reduce time to market for our clients by simplifying the on-boarding of Banks, fintech's, merchants, retailers, ecommerce players through interoperable APIs.
• Commitment to innovation such as IoT and Blockchain based distribution ledgers
Proven platform for building innovation ecosystems
• Intelligent API platform enables the API value chain
&
API Management Essentials
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API lifecycle management platform to unlock this opportunity for our FI’s
Developer Authentication
Global Deployment
Mobile Optimization
Onboarding
Versioning
API Documentation
Traffic Management
Partner Customization
Monetization
Security
Reporting and Monitoring
Transformation
API Gateway
The FIS API Gateway
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The Value Proposition to Our Clients
DIGITAL PAYMENTS
POS PaymentMobile Money P2PePaymentsVirtual Prepaid
BANKING Cores (Systematics, IBS, Profile)Mobile BankingmATM CashRemote DepositMobile Bill payCard Production
NETWORKS
PAYMENTSPSD2DepositsLendingNetworksReal Time
LOYALTY SERVICES Mobile Merchant Rewards
In Store PickupFinancial Services RewardsMerchant Rewards
INTELLIGENCEPinpoint MarketingCustomer SegmentationPricing OptimizationCampaign ManagementRisk Mitigation
FIS API GATEWAY
Inserts FIS into Banks value chainAllows banks to expose data
and services and Co-pete vs. Compete with new digital competition
BANK GATEWAYor FIS GATEWAY
FIS API Gateway– Overview of Capabilities
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Developer Services
Developer Portal
Docs & Modeling API
ExplorerMonetization
Analytics Services
Developer Metrics
Ops Analytics
App Performance App Usage
API Services
API Management
BaaS Security API Extensions
Backend
API Team