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Studying Marketing and Advertising @LeedsBeckettBA (Hons) Marketing ManagementBA (Hons) Marketing with Advertising ManagementJon James Marketing Subject Group

MarketingConsumer BehaviourSegmentation and TargetingMarket ResearchArts and CelebrityStrategyBrand ManagementSales ManagementRetailB2B, B2C, C2B, C2C, B2G, G2B, B2B2CPublic RelationsPlanningDigital

AdvertisingMarketing CommunicationsHow Advertising WorksMedia Planning and BuyingAgency and Client RelationshipsCreative TacticsIntegrated Campaign PlanningAdvertising Strategy

An exciting, dynamic and creative areaUses a multitude of skills: writing, IT, research, people management, numeracyA growing career area and a recognised professionRelies on good interpersonal skills: communication, team working, networking, negotiationWhy work in marketing?Salaries and working conditions vary but are generally good

ButIts not all glamorous!!In advertising, the vast majority of jobs DONT involve coming up with ideas for campaigns!You dont need to be creative in the artistic or literary senseYou dont have to be a fast-talking extrovert!The most interesting and challenging jobs involve working on brands and for companies you dont know about yet

Career: areasDirect MarketingMarketing ResearchDigital Marketing Product ManagementSales PromotionKey Account ManagementBrand ManagementSales ManagementRetailingAdvertising Agency Account ManagementMedia Planning, Buying and SellingAdvertising ProductionMedia Advertising SalesBusiness Development

Why Leeds Beckett?University of applied learningEmphasis on employabilityGraduates highly rated by employersPlacement year opportunityStudy abroad opportunityPurpose-built buildingsState-of-the-art learning facilitiesTaught by people with industry experience

Where will you study? here!

Where is the Rose Bowl?In the centre of LeedsCity CampusGreat location for studyingStudent accommodation nearby

AccommodationJob Shop and Careers AdviceDisability SupportCounsellingStudent servicesFinancial AdviceStudents UnionExcellent sports facilities

Marketing degreesBA (Hons) Marketing ManagementBA (Hons) Marketing with Advertising ManagementCIM Graduate Gateway/Dual Award status

A key featureGraduate AttributesEmployers look for certain attributes when recruiting graduates.We embed these in modules throughout the course with the development of skills for enterprise, digital literacy and global outlook This will enable our students to gain the necessary skills for personal and professional development and, in particular, employability.

What youll study

1. Marketing Environment2. Information for Marketing3. Introduction to Digital Marketing4. Practical Marketing5. Marketing Essentials6. Introduction to Marketing CommunicationsIntegrated Marketing Communications2. Marketing Research3. Managing Marketing Projects4. Consumer Insight5. Marketing Planning (BAMKM)5. Principles of Advertising (BMKAM)6. Option module of your choiceFirst YearSecond Year

What youll studyThird Year BMKAM

Advertising StrategyMedia Planning ProjectCreativity and InnovationStrategic Marketing Management5/6. Optional modules: Marketing Dissertation Retail Marketing Arts Marketing Consumer Culture Digital Strategy Celebrity and the Media Contemporary Brand Management Marketing PlacementThird Year BAMKM

Digital StrategyMarketing Consultancy ProjectCreativity and InnovationStrategic Marketing Management5/6. Optional modules: Marketing Dissertation Retail Marketing Arts Marketing Consumer Culture Contemporary Brand Management Celebrity and the Media Marketing Placement

Modules are designed to stimulate and challenge you intellectually. All modules are inter-related (building blocks) allowing you to explore how everything you learn works to together to build your understanding of how marketing works Weekly lectures, tutorials and seminarsThere are regular guest lectures [from practitioners]Support from Module and Year Tutors, Course Leader, Student Liaison Officer, Students Union

MyBeckett

Optional Placement YearYou can undertake a placement year between years 2 and 3Support is provided via the Placements OfficePlacements include product management, branding, marketing communications and advertisingReceive a salary Students who have done a placement generally perform better at final year and find better graduate employment

taster

DRIPto differentiate

to reinforce (or reassure)

to inform

to persuade

Chris Fill, 2016DRIP

DRIPAdvertising Digital

Marketing ResearchProjective techniques

Wider OpportunitiesVolunteering locally and overseasStudy abroad for a semester: USA, Australia, Europe, AsiaStudent RepresentativesStudent Marketing SocietyPart-time work opportunitiesWork-based projects and competitions

IDM Student Challenge

The Pitch

Real-life assignment brief

Student Life in LeedsLeeds is home to a lot of students!Plenty of student accommodationNightlife, shopping, sports, entertainment for studentsGood part time work opportunitiesGood public transportTalk to the Student AmbassadorsCheap and friendly city in which to live

Thank youany questions?Keep in touchj.c.james@leedsbeckett.ac.ukn.kelley@leedsbeckett.ac.uk