Key % Panels Available

0-25% 25-50% 50-75% 75-100%

FOR A LANDSCAPE OF POSSIBILITIES

OOH Market Update w/c 02.11.15

This is just a selection of offers currently available. Please contact Talon if you require details on any other format.

Talon Recommends:

Availability including options

16-Nov-15 30-Nov-15 14-Dec-15 04-Jan-16 18-Jan-16 01-Feb-16 15-Feb-16 29-Feb-16 National 6s Supermarket 6s Mall 6s National 48s National 96s Rail 4s Rail 6s Rail 48s Underground 4s Underground 6s Underground 48s Tube car panels Bus T-sides Bus Supersides Phone Kiosks

580 x 48 Sheets (Inc. 30 x Backlights)

9th November (1 Week)

Total—£69,994

78% Discount from Ratecard

91,930,000 Impacts

The Big Two Banner + 6 x B96s Scotland Only

16th November (2 Weeks)

Total—£65,000

10,040,000 Impacts

11 x London Roadside Screens

9th November (1 Week)

Total—£30,000

59% Discount from Ratecard

11,200,000 Impacts

9 x London Roadside Digital Screens

9th November (1 Week)

Total— £25,000

75% Discount from Ratecard

Artwork Deadline—6th Nov

4,540,000 Impacts

FOR A LANDSCAPE OF POSSIBILITIES

OOH Market Update w/c 02.11.15

Heinz Focusing on multiple environments such as rail, UG, roadside and POS, Heinz wanted to display their Soup messaging in an impactful way which also generated high cover. In order to ensure the creative stood out and communicated the brand in the most visible way, the creative was tested for impact and branding. This allowed Heinz to gain the best possible results from the OOH communi-cation route.

On the back of the creative testing, Heinz used 3x different designs which were displayed during hours when most relevant. Additionally, they cre-ated a reactive design which was displayed when the weather was extremely cold.

Cross Country

Cross Country Trains are using the new Media Eyes digi-tal site at Birmingham New Street station. The Cross Country heartland is in the Midlands, with routes out of Birmingham New Street station. As a result, Cross Coun-try Trains were looking for a way to have a bigger pres-ence at the station.

The objective of the campaign was to increase aware-ness and uptake of their new ticketing app, where train travellers can book their tickets. The campaign is run-ning on commuter time slots, in order to hit train travel-lers already using routes out of the station.

Talon launches the world’s first Program-matic OOH campaign with Google

Planned alongside OMD, Grand Visual, Essence and a host of media owners, the brand is trialling a method for DOOH screens to be bought program-matically via its DoubleClick service.

The project allows the brand to pull in historical and real-time data signals to decide which creative messages to display, which screens to display them on, and the best time for them to run - a hugely significant move for both Google and the out-of-home advertising industry.