ooh industry updates - milestone · 2017. 11. 24. · 13 aug –sept | 2013 * the content is a...

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13 AUG – SEPT | 2013 * The content is a compilation of industry information from leading global advertising media publications & web portals. OOH INDUSTRY UPDATES Micromax pays tribute to the Telegram – the world’s first ‘SMS’ service Following its legacy of creating ‘nothing like anything’ experiences for the Indian audience, activated a unique BTL campaign to pay tribute to the world’s first SMS service – the telegram – which came to an end on July 14, 2013 at 6 PM after being in service for 163 years. As the country witnessed an era coming to an end, Micromax took the initiative of offering a tribute to the world’s oldest messaging service through an innovatively designed storyboard installed at Delhi’s DLF Promenade over the weekend on July 13 and 14. The activation received an amazing response from shoppers. The campaign saw the brand engage with hundreds of consumers building engagement and excitement among them in a short span of two days. The consumer response was overwhelming as it witnessed more than 1,500 telegrams being sent within two days. Each visitor was also given a framed copy of the telegram that they sent. More importantly, the telegram received a farewell its rich 163-year history that it truly deserved. The technology brand created an application, which converted the telegram written by the user/shopper to an SMS, which was sent to the mobiles of their loved ones. The same message was also printed on a mock telegram and given to the user/shopper as a memorabilia. The setup looked like a vintage Indian Post Office brought alive with various props, which immediately caught the eye of the shoppers. The displays giving out the history of the telegram and the telegraph machines brought about a whole lot of curiosity amongst the audience. The team at the venue was dressed like postmasters who were easily able to engage with a lot of people.

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Page 1: OOH INDUSTRY UPDATES - Milestone · 2017. 11. 24. · 13 AUG –SEPT | 2013 * The content is a compilation of industry information from leading global advertising media publications

13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

OOH INDUSTRY UPDATES

Micromax pays tribute to the Telegram – the world’s first ‘SMS’ service Following its legacy of creating ‘nothing like anything’ experiences for the Indian audience, activated a unique BTL campaign to pay tribute to the world’s first SMS service – the telegram – which came to an end on July 14, 2013 at 6 PM after being in service for 163 years. As the country witnessed an era coming to an end, Micromax took the initiative of offering a tribute to the world’s oldest messaging service through an innovatively designed storyboard installed at Delhi’s DLF Promenade over the weekend on July 13 and 14.

The activation received an amazing response from shoppers. The campaign saw the brand engage with hundreds of consumers building engagement and excitement among them in a short span of two days. The consumer response was overwhelming as it witnessed more than 1,500 telegrams being sent within two days. Each visitor was also given a framed copy of the telegram that they sent. More importantly, the telegram received a farewell its rich 163-year history that it truly deserved.

The technology brand created an application, which converted the telegram written by the user/shopper to an SMS, which was sent to the mobiles of their loved ones. The same message was also printed on a mock telegram and given to the user/shopper as a memorabilia.

The setup looked like a vintage Indian Post Office brought alive with various props, which immediately caught the eye of the shoppers. The displays giving out the history of the telegram and the telegraph machines brought about a whole lot of curiosity amongst the audience. The team at the venue was dressed like postmasters who were easily able to engage with a lot of people.

Page 2: OOH INDUSTRY UPDATES - Milestone · 2017. 11. 24. · 13 AUG –SEPT | 2013 * The content is a compilation of industry information from leading global advertising media publications

13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

OOH INDUSTRY UPDATES

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Loop Mobile bets big on transit media to promote its roaming services Loop Mobile has stepped up its marketing activities to promote its latest offering for national roaming services. Outdoor occupies a significant chunk of the marketing pie for Loop Mobile. The objective was to offer customers a choice of network without restricting them with one single network & to rebuild customer confidence in the brand. Based on customers’

travelling location, they get a chance to choose the strongest network without any hassle. The outdoor campaign covers some key strategic locations, which covers branding at railway stations, usage of hoardings, backlit and non-lit bus shelters and bus back panels. The outdoor campaign, which was rolled out in mid-July, will continue through mid-September.

The objective is to highlight that Loop Mobile is Mumbai’s non-stop network.

Mumbai Police observes #AMomentOfSilenceForOurHeroes In an endeavour to make Mumbai one of the safest cities in India, the Mumbai Traffic Police started an initiative called 'Safe Mumbai' back in 1993. The project aimed at spreading awareness about road safety among people. To give further impetus to this initiative, a signature billboard spot was picked at Babulnath, South Mumbai. For the past 20 years, this billboard has achieved an iconic status with some of the most impactful and thought provoking messages on road-safety. Various campaigns created over the years have made motorists smile, sit up, take notice and buckle up/switch off their cell phones while driving, encouraging citizens to be responsible when they are on the road.

On the occasion of India's 67th Independence Day, Mumbai Police and Mumbai Traffic Police took their 'Safe Mumbai' initiative further on Twitter, supported by a billboard in the city.

As a part of the campaign, the hoarding urged fellow Indians to remember those who sacrificed their lives for the country by observing a moment of silence on Twitter.

Now Talk 121 with New product offer by – Tata Docomo Gujarat launched a new value-combo product. The new product offers an excellent On-net tariff @ 1paise/ minute with 60 days validity along with 2 months free access to Facebook only at Rs.121.

The objective of the campaign was to target Youth and Yanks. People of the age of 18 to 24 and 25 to 35 were the major audiences for this Brand Campaign. Docomo wanted to focus on Active mobile users and value-seekers that

appreciate value in everything, and seek ‘best’ deals. Campaign was executed in 4 main cities of Gujarat - Ahmedabad, Baroda, Surat and urban parts of Rajkot

Page 3: OOH INDUSTRY UPDATES - Milestone · 2017. 11. 24. · 13 AUG –SEPT | 2013 * The content is a compilation of industry information from leading global advertising media publications

13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

HDFC Life grabs eyeballs at Mumbai & Delhi Airport HDFC Life recently introduced Click2Protect, a pure protection term policy that can be bought only online. The brand created a storm with a clever advertising and PR stunt at Mumbai and Delhi airport.

HDFC Life Promoters escort the Air travelers with branded umbrellas during Rains (adversity) to their Drop Point at the Mumbai & Delhi Airports. The thought behind the campaign was to build an emotional connect with HDFC Life and convey the message of protection. As an umbrella protects you against unpredictable rain, Click2Protect secures your loved ones in case of an unfortunate incident.

Nokia adds colours to everyday lives of Mumbaikars Nokia added colors to the everyday lives of Mumbaikars by splashing vibrant hues across a few zebra crossings in Mumbai to launch its campaign colorisin.

Nokia is at the forefront of a color revolution and has introduced colourful devices across price points. A total of 12 zebra crossings across Mumbai were chosen, that will be maintained by Nokia along with Mumbaikars for next 12 months. By adding color to the Zebra crossings, the company along with the PWD Ministry is aiming at increasing awareness among citizens on the importance of zebra crossings for the safety of the pedestrians.

OOH INDUSTRY UPDATES

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Grow your savings faster with Yes Bank YES BANK announced its unique business offering in “growing your savings faster with Yes Bank – 7% p.a. on all savings account”. To make noise, the financial major embarked on a campaign that used the outdoor medium significantly. The objective was linked to the overall media objective of being the most visible message from a banking brand in the selected markets amongst the TG. The campaign was executed in five Phases.

YES BANK partnered the 'Bengaluru Midnight Marathon’ (BMM). Numerous media units were deployed all across Bangalore. Yes Bank/BMM zones were created inside top & leading malls. Running Expos were conducted

at various Yes Bank branches, Live registration kiosks were places inside 20 of the Largest corporate companies as well as at the top 10 corporate parks/hubs.

Yes Bank during the IPL also achieved its objective of being one of the most visible brands in the country. Mumbai witnessed larger than life size hoardings at key junctions & arterial routes where large format sites were on display for a period of 6 months.

Page 4: OOH INDUSTRY UPDATES - Milestone · 2017. 11. 24. · 13 AUG –SEPT | 2013 * The content is a compilation of industry information from leading global advertising media publications

13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

Milestone Brandcom brings onto OOH the grandeur from Tanishq’s latest diamond jewellery collection – Inara Tanishq’s latest diamond jewellery collection called – Inara – has pieces in a multitude of glittering designs that range from minimally demure to strikingly grand. The launch of this new collection was supported with a holistic marketing campaign. The primary communication objective was to communicate that the fine diamond jewellery that was available in Tanishq stores at absolutely delightful prices!

The Out-of-Home medium in particular was used to create larger than life look & feel & to strengthen the brands positioning in the premium category. A unique execution in tier 2 cities brought alive the brand - Tanishq INARA through disruptive product look a like 3D Bracelet on large billboards created a talking point and desired awareness about the product to experience at store.

The brand, Tanishq is synonymous with luxury & aims to continually provide customers with fine jewellery at affordable prices. The communication objective was to create hype and grab as many eyeballs as possible thereby luring the TG down stores to check out the collection. Originality & Innovation are the largest differentiors created by brands today & that is exactly what Tanishq’s fine jewellery provides its customers with. It was essential to highlight this distinction through the OOH

Medium.

“The client wanted to create a stark differentiator amongst competition. So, with a lot of creative ideation, decided to create iconic billboards that no (wo)man could ignore. The creative line of thought stemmed from the fact that most women are distracted by shiny objects, especially those with diamonds! Creating a billboard surrounded with sparkling fine jewellery was an unmistakable recipe for success!” said Rasiq Sultan, Milestone Brandcom.

Billboards across the country adorned enormous opulent pieces from the Inara collection. An assorted selection of dazzling bangles from the Inara collection were picked out to surround the billboards creating an instant feeling of grandeur! To drive traffic to the stores, the billboards were strategically placed in every city to ensure maximum visibility. The same creative concept was executed across Ahmedabad, Indore, Kolkata, Pune, Kanpur, Lucknow & BBSR, capturing the attention of every woman in town, if not every passer-by! The Inara collection was most certainly the talk of every kitty party in town!

OOH INDUSTRY UPDATES

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Page 5: OOH INDUSTRY UPDATES - Milestone · 2017. 11. 24. · 13 AUG –SEPT | 2013 * The content is a compilation of industry information from leading global advertising media publications

13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

Milestone Brandcom & ITC ‘Engage’ couples with their new range of deo’s

ITC’s Personal Care Products Business announced the expansion of its product portfolio with the launch of Engage – one of India’s first range of couple deodorants. This new range of Deo Sprays for men and women provides 24hour freshness and has been crafted to enhance their personal grooming and confidence. Engage offers an invigorating range of deodorants comprising of three pairs all of which express the inherent need of couples to Engage in playful chemistry. The actual product is packed in peculiarly shaped cans & uses ‘silhouettes’ as its key design component.

The brand proposition – Playful Chemistry – has been complemented with the innovative packaging design & also extended onto Out-of-home with eye catching billboard creatives. The brief was to promote the brand effectively to the target audiences whilst bringing alive special couple moments ‘engaging’ in a new language of love. Milestone Brandcom executed the OOH campaign for the brand in Mumbai & Bangalore and took to brand activations to further the impact & reach out to the TG.

To reach out to these young couples, we decided to do something playful! We took to the rainy season & created ‘umbrellas’ with the silhouette of a couple. These umbrellas were handed out to couples seated in parks, gardens, college campuses, popular streets like bandstand, marine drive & carter road to name a few. We also placed standees & created branding around benches in these areas. Large units in the shape of the actual products were created & placed them on the couples’ favorite waterfront destinations – the ‘romance rocks’ at Bandstand, Carter Road & Marine Drive. Candid shots of couples embodying the proposition of playful chemistry & engaging in some uninhibited moments were captured, said Hanoz Patel, Founder Member & Managing Partner, Milestone Brandcom.

OOH INDUSTRY UPDATES

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13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

Storyboard Brandcom creates special ‘Independence Day’ billboards for telecom major Uninor Independence Day is a good time to connect with the audiences and Uninor utilized this opportunity effectively. Something unusual on the streets always catches the attention of the passers-by. Uninor & Storyboard Brandcom innovate its latest OOH creative to capture the spirit of Independence day.

The communication task was to take a high ground and claim price leadership, Independence Day was the perfect timing to claim to the best in price through ‘Saare Jahaan se Sasta’ campaign. To reach out to these audiences, we decided to create special “Independence Day Billboards.” 500 Tri color Balloons adorn billboards across Meerut and Barielly. The locations for the execution have

been strategically selected at key traffic junctions & arterial routes across the cities

keeping in mind the TG dispersion. In Meerut, the innovation has been carried out on Begum Bridge on a 50x20 billboard and at Selection Point in Bareilly, on a 40x20 Billboard. Begum Bridge is a highly crowded area in Meerut and the traffic on a Holiday is even more. Similarly, Selection Point is also the main commercial Hub and Market Area in Bareilly and hence the high traffic area chosen.

OOH INDUSTRY UPDATES

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Milestone Brandcom executes an eye catchy campaign for Friends 91.9 FM in Kolkatta Friends 91.9 FM is a Kolkata based FM radio station. The USP of the station is that it caters to a slightly mature audience, and positions itself to the listener as "the friend you always had". Friends FM plays a Bengali/Hindi song mix.

Friends FM was re-launching & repositioning itself as youthful FM. To objective for the brand as one of the most happening FM stations in town. The campaign was designed to connect Friends FM with people individually as their ‘friend.’ Since the main target audiences were the youth, innovations played an important role in this campaign. To capture maximum audience attention and extend their listener base was the brands ultimate motive. The main media objective was to bring attention to this launch.

The campaign was executed in two phases Teaser and Reveal. Innovations played a major role in the effectiveness and reach of the brand.

‘Join us we are all Friends, 91.9 FM - Adda, Gaan total fun’ that’s how the brand was being

re-launched and re-positioned amongst the youth. This is the first time Kolkatta has seen an array of innovations executed in one single campaign.

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13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

Innovation on Wheels Godrej Securities Godrej Locking Solutions and Systems wanted their shoppers to experience their innovative range of products through their new experience zone. the experience zone is a van that travels around the country to reach out to their target audience who consist of key architects, interior designers, builders, contractors, retailers and customers.

The experience centre showcases state-of-the-art technology and design led innovative products and solutions. The product range has been kept taking into consideration the requirements of the target group and their needs. Godrej Locking Solutions and Systems has displayed some of Godrej LOCKSS unique

BRAND ACTIVATIONS

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product ranges in the experience centre which include; new mortise designer handles, architectural and glass hardware range, master key and common key systems, pull handles and automatic door operator, futuristic knock n'lock range, electronic and hotel card locks, and new range of main door locks and interconnecting doors are on display.

ZeeQ brings scientists and astronauts at Mumbai Airport At Mumbai airport through July, an astronaut awaits you while while you lounge around in the lobby area after the security check. An on-ground initiative, put together by ZeeQ in association with Radio Mirchi, aims to connect with children and parents. The idea behind the innovation is to interact with parents and create a brand presence in their minds. The channel has set up a kiosk at the airport where visiting parents are informed about the channel while their children can engage in contests and activities revolving around various characters based on the shows that run on ZeeQ. The channel has also installed a screen to showcase some of its shows.

Page 8: OOH INDUSTRY UPDATES - Milestone · 2017. 11. 24. · 13 AUG –SEPT | 2013 * The content is a compilation of industry information from leading global advertising media publications

13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

Samsung Galaxy S4 Samsung wanted to target HNI markets where customers would have the purchasing power to buy this phone. The activation was carried out in Gurgaon’s Galleria Market – a location that sees maximum footfall among the intended target group who can afford high-end phones like Galaxy S4. The highlight of the activity was a visually attractive set up on all 3 entrances encouraging people to check out the Galaxy S4, Galaxy Note II and Galaxy Mega mobile phones and sub demo zones for the Galaxy S4 with well informed promoters highlighting the amazing features of these.

BRAND ACTIVATIONS

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The rationale behind the activity was to create an interface where the TG can come over, experience the product and its features themselves, have one to one interaction with our trained promoters regarding the nitty-gritties of the products on offer.

Vodafone drives mobile internet in Karnal Vodafone India has launched the Vodafone Internet World, a data experience zone at Movie Time Theatre in Karnal. The activity was launched during the Vodafone Internet Weekend held on August 24 and 25, 2013. The brand’s ides behind this activity was to democratize mobile internet and drive adoption and usage in the state. The strategy was to democratize data, the brand has been

hand-holding customers to use mobile internet and educating current and potential users about how internet can add significant value to them. The activity gave people an opportunity to experience a whole gamut of internet options available on mobile like entertainment, games, social networking, search and much more. There were various experience zones like– Facebook Zone, Gmail Zone, Music Zone & Google Zone for people to try Vodafone 2G & 3G services. Many people participated in the activities held across these zones and won exciting prizes.

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13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

Milestone Brandcom executes the episode premier launch for Star Plus, Junior Masterchef India To amplify the launch of Junior Masterchef India on TV, Star Plus conducted Episode premier press launches in Lucknow & Indore respectively. Milestone Connect, an event & promotions division of Milestone Brandcom, played along as the perfect host and managed the Press Meets at Taj Gomtinagar, Lucknow on 12th August & at Radisson Blu Indore on 14th August 2013.

The event witnessed around 50-60 people from all forms of media at both the launches. In Lucknow, Chef Kunal made an appearance along with the kids and engaged with the media personnel which were followed by the episode screening to the press. In Indore, the newest Judge, Chef Jolly made an appearance

BRAND ACTIVATIONS

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along with 3 shortlisted kids at the venue. At this event, chef jolly and the kids were joined along with 25 kids from Indore based NGO, Deenbandhu Samajik Sanstha. The 3 Junior Masterchef kids were given a chance to cook-off between each other and make a desert for the press and the NGO kids. The kids also gave a chance to the NGO kids to learn the art of cooking in their way. The episode screening followed after the media engagement.

Milestone Brandcom executes Axis Bank, Annual Strategy Meet, Ascentia 2020 Axis Bank has achieved key milestones and is commited to drive growth for the future. Technology plays a very important role in this case. In order to showcase a few products that define future prospects for Axis Bank, an offsite conference was held where senior designated members of Axis Bank came together and witnessed technology that the bank will use to ascend them to exponential growth.

Milestone Brandcom executed the technology wall display which was a part of Axis Bank Ascentia 2020 which was held at Taj Faluknuma, Hyderabad from 7th August – 8th August. There were 4 display walls where each category was highlighted giving Axis Bank employees and a closer look & feel of the technology available to them. Categories like

Product on the go, Mobile Branches, Process efficiency & Tech branding were made aware of.

Every stall had an iPad connection, where their applications and softwares were installed for a hands on experience for the employees of Axis bank. These stalls were manned by the IT & Operations team that handle the technology department for Axis Bank. Quick Demo’s and visual references on plasma were showcased during these days.

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* The content is a compilation of industry information from leading global advertising media publications & web portals.

ITC Binani Cement ETV

OOH INDUSTRY UPDATES [Campaigns by Milestone Brandcom, July’13]

Engage Deos Oriya

Axis Bank Senior Citizens

Uniwash

Brand Promotion

ITC

Uninor Croma Brand Campaign

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Tanishq

Axis Bank Credit Cards

Axis Bank McDonalds

Detergents

Store launch

Delishus

NRI

Inara Lagi Shart

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13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

Tata Docomo Ireo Croma

OOH INDUSTRY UPDATES [Campaigns by Milestone Brandcom, Aug’13]

Independence Day Independence Day Sale

DLF Campaign

Fiama Di Wills

Ireo Corridors

Uninor

ITC

11

Binani

Vespa Brand Campaign

Viacom 18 McDonalds

Bathing Bars

Pops

Independence Day

Boss – Movie Promotion

Brand Campaign Ultramintz

Aashirvaad Select Precious Select Grain

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13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

Viacom 18

OOH INDUSTRY UPDATES [Campaigns by Milestone Brandcom, Aug’13]

Madras Café – Movie Promotion

12

British Airways Delhi to New York, twice daily

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13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

OOH Media Consumption by Sector [July’13]

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The Consumer Services sector and Organized Retail Sector are the highest spenders for month July’13. The Real Estate, & FMCG Sector follow closely. Noteworthy campaigns of the month were amongst the Jewellery sector were that of brands Kalyan Jewellers, Malabar Gold, Tanishq & TBZ. The Organized Retail sector saw a spike in the activities of brands Pantaloons, Woodland & Big Bazaar and for the FMCG sector, brands retailing biscuits & skincare, cosmetics were the most active. Brands like Parle, Sunfeast, Cadbury, Emami & Garnier were amongst the most active. Amongst financial Services - Induslnd, & State Bank of India & UCO Bank had campaigns running. In the telecom Industry, Idea, Tata Docomo & Vodafone had some noteworthy campaigns. In the automotive sector: Hyundai, Chevrolet, Land Rover, Jaguar & Fiat were among the top 5 brands active.

CONSUMER SERVICES 25%

ORGANIZED RETAILS 23%

REAL ESTATE & CONSTRUCTION

15%

FMCG 11%

FINANCIAL SERVICES 9%

TELECOM 5% MEDIA

5%

AUTOMOBILE 3%

ELECTRONIC DURABLES

2%

PHARMACY 2%

Top 10 Industries active on OOH

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13 AUG – SEPT | 2013

* The content is a compilation of industry information from leading global advertising media publications & web portals.

OOH Media Consumption by Sector [Aug’13]

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The Organized Retail & Consumer Services sector are the highest spenders for month Aug’13. The Real Estate, FMCG & Financial sector follow closely. Noteworthy campaigns of the month in the Organized retail / Jewellery sector were among brands Tanishq, Malabar Gold, Big Bazaar & Raymonds. Amongst Financial Services – LIC, Muthooth Finance, Canara Bank, State Bank of India & UCO Bank had campaigns running. In the telecom sectorVodafone, Reliance, Idea, Tata Docomo & Airtel had some noteworthy campaigns. In the automotive sector: Hyundai, Vespa, Skoda & Mahindra were among the top brands active.

ORGANIZED RETAILS 21%

CONSUMER SERVICES 19%

REAL ESTATE & CONSTRUCTION 19%

FMCG 12%

FINANCIAL SERVICES 9%

TELECOM 7%

MEDIA 7%

AUTOMOBILE 3%

ELECTRONIC DURABLES

2%

PHARMACY 1%

Top 10 Industries Active on OOH

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* The content is a compilation of industry information from leading global advertising media publications & web portals.

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INTERNATIONAL OOH

McDonalds – Chalkboard Menu To show freshness and variety of McDonald’s daily offer, the kitchen staff created their own versions of breakfast and lunch menus. Then, they briefed a graffiti artist who drew the menus on an advertising billboard nearby the restaurant. The chalkboard menu was drawn and erased twice a day… everyday.

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Garnier Fructis : Visit Day Garnier Fructis to promote its latest damage repair range in Lisbon created an interactive billboard that had a woman trapped inside it, dressed in a prison outfit. She kept urging passer-bys to pick up a phone connected to the billboard & got them to answer and listen to a message from her. She claimed to know what it was all those women were in need of. That being said, she pulled down the brands message & showed it to the people. Great way to keep people engaged! Check out the video

Samsung Life Insurance: Bridge of Life South Korea has recorded the highest suicide rate in the OECD for the eighth year running. Over 15,000 commit suicide in just one year, which is an average of 43.5 deaths per day. Suicides are especially frequent near the bridges over the Han River in Seoul.

First, some sensors were installed on the guardrails, so that when people walked by, lights turned on according to their movements. On the lighted rails appeared short messages, making it seem as if the bridge was speaking to the passers-by. The 20 or so messages that were shown were not warnings or teachings, but rather kind words, comforting song lyrics, funny jokes, and other phrases that would speak to the anxious and confused minds of those attempting to end their lives.

The intention was to have the pedestrians keep reading the messages that were shown throughout the 2.2km of the Mapo Bridge through the ‘Bridge of Life’ installation, and eventually walk all the way to the other end without realizing it.

Since the opening of the Bridge of Life on Sep 26th, 2012, until today, the suicide rate has dropped by 85%.

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* The content is a compilation of industry information from leading global advertising media publications & web portals.

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INTERNATIONAL OOH

BlackSabbaths comeback! An Outdoor campaign for Black Sabbath’s comeback album, used interestingly creative layers of old posters to reveal their legendary return into the music industry. The posters were intelligently used to capture maximum audience attention.

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Fentimans Curiosity Cola: Buy a Proper Cola Fentimans Curiosity Cola pokes fun at Coca Cola’s personalised bottle campaign in a cheeky new tactical poster for the brand. The press and outdoor campaign, which sends up the new Coke bottles brandished with popular first names, is by Sell! Sell!, The poster says: “Buy a weedy cola with your friend’s name on it or buy a proper cola with our name on it.” It positions Curiosity Cola, which is botanically brewed and contains only natural ingredients, as a proper, superior-tasting Cola.

PETA : Fur Hurts The campaign was to reveal the horrific truth about Chinese fur farms. The life-like sculptures created, portrayed the animals that suffered in fur trade, such as rabbits, minks and foxes using 550 thousands of tiny needles.

The installations were made using thousands of sharp real needles to depict the image of an animal around provinces of China where fur demand is high. On close examination, viewers realised what actually looked like fur were thousands of sharp tiny needles. The copy below the AD urged viewers to think of the misery faced by the animals in being skinned alive. Additionally a site was also created where people could pledge never wear fur and share their thoughts on a social platforms. For each pledge collected, a needle will be removed from and replaced with a strand of fur.

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* The content is a compilation of industry information from leading global advertising media publications & web portals.

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INTERNATIONAL OOH

VIP Mobile, Eco City Light Serbia is a country with very low eco awareness, there are a very limited number of places in the country wherein one can recycle cans and plastic bottles. Inorder to change that & draw peoples attention, an ordinary piece of street furniture was transformed into an Ecomotivation movement! Numerous installations were placed around the city, urging the people to join the movement & recycle their plastic bottles.

VIP Mobile, Eco City Light As an extension of the Ecomotivation movement in Serbia, numerous bus shelters were converted into beautiful gardens filled with flowers and green plants to serve as a constant reminder to people of how beautiful their city would look had there been more greenery.

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Amstel: Amstel Pause Keen professionals in Bulgaria, much like their international peers, rarely take a break. They are in a constant hurry — both offline and online. To persuade them to get some rest, we created Amstel Pause — the first installation that makes you do… nothing, and gives you beer in return.

Unlike other installations that ask users to dance, pay attention or do stuff, Amstel Pause just wants them to have a three minute break. And to enjoy a cool beer afterwards.

For 16 days, working from 16:00 to 21:00 o'clock in the busy center in Sofia, Amstel Pause managed to deliver 4,032 minutes of break or more than 67 hours of rest for different people and a total of 1,344 beers given to people who do nothing. Check out the video here.

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