ooh monthly industry snapshot - september 2014
DESCRIPTION
Analysis: Media Track Pakistan - The analysis are based on Spend (calculated on Tariff) - The analysis are based on 2,300 and 550 bill boards from Karachi and Lahore respectively. - This study covers Ground based structure, Roof top, Wall hanging, Overhead bridge, Pedestrian bridge etc, minimum of 10X20 sqf size board.TRANSCRIPT
OUT OF HOME (OOH)Monthly Report September’14
Analysis: Media Track Pakistan
• The analysis are based on Spend (Tariff rates applied)
• The analysis are based on 2,300 and 550 bill boards from Karachi and Lahore respectively.
• This study covers Ground based structure, Roof top, Wall hanging, Over head bridge, Pedestrian bridge etc, minimum of 10X20 sqf size board.
About Media Track
Mediatrack is a Pakistan-based 24/7 Media Monitoring and Research Company, with nearly twelve years of experience in media research filed.
The company providing solution in the field of media monitoring, media audit and competitive benchmarking. Mediatrack monitoring team keep an expert eye round the clock to save cost of our valued partners in faulty, deviated and drop spots.We are passionate about everything we do, whether it's TV media monitoring, Radio monitoring, Print monitoring, Cable monitoring, News monitoring or Web monitoring for Advertisers, Advertising Agencies, Media and PR Companies.
About the Report
SNAPSHOT
• Fashion Category remain highest spending category of the month followed by Educational Institutes. • Unilever Pakistan remain the top spender of the month followed by Hum Tv and Gul Ahmed.
• Hum Tv is the top advertised brand on OOH.
• Share-e-Faisal is the most cluttered Road by number of hoardings and by spend. The reason my be long road length and high rates.
Trend AnalysisMonthly Analysis
Jan – Sep 2014
Top 20 Categories OOH
September 2014
Top 20 Sub Categories September 2014
Top 20 Advertisers September 2014
Top 20 Brands September 2014
Most Clutter Roads - KarachiSeptember2014
Most Clutter Locations – KarachiSeptember 2014
Bill board AnalysisStructure Wise September 2014
Bill Board AnalysisSize Wise
September 2014
THANK YOU
For query on DATA, please contact:Mediatrack Pakistan
House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302
Fax: +9221 34576659e-Contact:
[email protected] [email protected]
For other queries, please contact PAS at:[email protected]