ooh advertising industry snapshot may 2014
DESCRIPTION
A JOINT RESEARCH STUDY OF PAS AND MEDIATRACK PAKISTAN. A snapshot of the OOH Industry – May, 2014. Find out who’s leading the industry with OOH campaigns? Who’s getting the best return from OOH? OOH INDUSTRY REPORT gives the overall picture of advertising on Outdoor campaigns during the month of May, 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of spend. The report also focuses on share of outdoor mediums.TRANSCRIPT
OUT OF HOME (OOH)Monthly Report May’14
Analysis: Media Track Pakistan
• The analysis are based on Spend (calculated on Tariff)
• The analysis are based on Monitoring of more than 2,000 Karachi based bill boards.
About Media Track
Mediatrack is a Pakistan-based 24/7 Media Monitoring and Research Company, with nearly twelve years of experience in media research filed.
The company providing solution in the field of media monitoring, media audit and competitive benchmarking. Mediatrack monitoring team keep an expert eye round the clock to save cost of our valued partners in faulty, deviated and drop spots.We are passionate about everything we do, whether it's TV media monitoring, Radio monitoring, Print monitoring, Cable monitoring, News monitoring or Web monitoring for Advertisers, Advertising Agencies, Media and PR Companies.
About the Report
SNAPSHOT
• In May 2014 the OOH Spend is little bit higher compare to previous Month.
• Fabric & Lawn Category remain at the top with 19% of total spend with 42 different Brands in this Category.
• Unilever Pakistan remain the Top Spender of the Month with 6 Brands followed by Gul Ahmed.
• Share-e-Faisal is the most cluttered Road by number of hoardings and by spend. The reason my be long road length and high rates.
1st Quarter Spending on OOH was PKR 1,357,699,089.4
Monthly Spend TrendSpend In PKR
Top 20 Categories Out of Home
May 2014
Top 20 Advertisers May 2014
Most Clutter Roads - KarachiMay 2014
Most Clutter Locations - KarachiMay 2014
Bill board Structure wise Analysis May 2014
CATEGORY ANALYSISMay 2014
Telecommunication Services May 2014
Share of Spend
Telecommunication Hardware ManufacturersMay 2014
Share of Spend
THANK YOU
For query on DATA, please contact:Mediatrack Pakistan
House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan.
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For other queries, please contact PAS at:[email protected]