onlinemarketing ku 0907
DESCRIPTION
Presentation from KU Sept. 2007TRANSCRIPT
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Anne Haynes Online Marketing
Manager
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“I want to share with you how two Iraqi bloggers — they have bloggers in Baghdad, just like we’ve got here’’ – George W. Bush
“You know the Internet has changed society when the President of the UnitedStates references bloggers in Iraq.” – Anne Haynes (blogger)
WATCH THE VIDEO ? (2.29 minutes)
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The Future of the Internet – WEB 2.0
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Question: What do these images have in common?
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Answer: They all point to micro site or mini web site.
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Example - Print to micro site
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Example - Multiple media to micro site
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Online Marketing Campaign Goal
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How Marketers Reach Goals
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Digital Media
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Digital Media 2020 U.S. Projections
Digital Media Growth ProjectionsPodcasting 2007-2020
2.943.68
5.076.34
8.43
15.93
0
2
4
6
8
10
12
14
16
18
2007 2008 2009 2010 2015 2020
Year
Use
rs (
Mil
lio
ns)
Podcasting
Source: Marketing Sherpa 2006
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Digital Media - Barriers are Removed
Bob
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Podcasts By Bob
WATCH THE VIDEO ? (2.26 minutes)
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Videos By Bob
Comedypop.com
Vmix.com
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Blogs By Bob
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Projected Social Network Advertising Spending
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Social Networking Ads
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Search MarketingInternet Presence
Management
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Question: What is the top searched term in Yahoo!?
Hint: It’s not Paris Hilton
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Answer: GOOGLE
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Search Marketing Differentiation
Organic – 70%
(chemical free!)
Sponsore
d –
30%
Bid/Pay
Per
Click
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That Was The Past !
The FutureGoogle SearchNovember 2007
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Future of Search Engine Optimization
GoogleUniversalSearchRelease November 2007
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What is Internet Presence Management?
Execution of:•Research the Internet•Trademark & Brand Monitoring•Reputation Management•Press Release Distribution•Blog Marketing•Social Media Marketing•Content Syndication (RSS)•Podcasting•Vodcasting•Wikipedia
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Internet Presence Management
SNAG IT
Home PageWebSite
Press ReleaseOptimization
Video/SyndicationOptimization
Blog Marketing Optimization
WidgetOptimization
Audio and Video PodcastingOptimization
Site SubmissionOptimization
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Case Studies
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Client 1
• Redesigned site 5 times in 6 years• Very low traffic volume• Redesigned the site making it SE compliant –
targeted keywords, optimized content, linkbuilding
• 250% increase in traffic in first 7 months
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PR Web
• Distribution Network online and AP Wire• Newsworthy, not promotional• Great for increased exposure
• Referral traffic began showing up in Google Analytics – topix.net, prweb.com, emediawire.com
• 10% of traffic was coming from PR Web’s distribution network
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Wikipedia
• Hard to get into, but very rewarding• 20% of referral traffic
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Save the Internet
Watch the Video ? (3.59)