onlinemarketing in 30 mins - young schmooze - april 2011
DESCRIPTION
If you only had 30 mins to spend on online marketing, what tools would you choose and how would you divide your time?This presentation covered 10 tools that would help you spend your time better, increase the efficiency of what you are doing and help you think about better ways to manage your time in the online marketing space.Some simple suggestions here including using Google Analytics to track results, Website Grader from Hubspot to help you snapshot website performance, using hosted email from campaign monitor and trying to get yourself organised by using Basecamp from 37Signals.These are all tools used by Threesides and in this presentation to Young Schmooze (www.schmooze.net.au) in Canberra we brainstormed some more ways to spend 30 mins in online marketing effectively.TRANSCRIPT
Schmooze - Todd WrightApril 2011
Online marketing Plan in 30 mins
It’s not about technology..
It’s still about people right?
YOURONLINE MARKETING
PLAN
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The top search engine(s)
Google = 93% Australian SearchBing + Yahoo = 7%
Online Evaluation and Tracking
Tracking:
• Unique Visitors• Returning Visitors• Visitation growth• Page Views• Total Time spent on the site• Sales conversions• Pay per click visitors•Keywords•Popular pages•Referring sites
www.analytics.google.com
The tools
• Vertical Response • Mail Chimp• Constant Contact• Threemail – www.threemail.com.au
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Forums
Website
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WHAT’S NEXT…