3 Steps To An

Effective Online

Video

Todd Bartlett

CMN 6025

June 24, 2012

Reason 1: They’re Watching

181 Million Americans

watched more than 40

billion videos in January

2012

The average

viewer

watches 22.6

hours of online

video each

month

67% of

Internet

usage is

video based

Reason 2: Video SEO

Video increases

the chance of

front page

Google results

by 53x times

25 million mobile

owners stream 4

hours of video per

month

3 steps to a succesful

online video

Create Evergreen

Content

Step 2: Storytelling

Customer

Testimonials

Employee

Testimonials

Video

Script

Pick The Right

Location

Proper

Equipment

Hire the right

actors

Twitter: @tbartlett21

Blog:

www.bartlettcommunication.com