online video
DESCRIPTION
Why should businesses use YouTube? Learn some YouTube video and online video tips and ways to brand your YouTube channel to get the most benefit for your business.To learn about other current topics visit us at http://www.bayshoresolutions.com/services/emarketing.aspxTRANSCRIPT
Online Video: YouTube
with
Jennifer Walsh
Online Video Statistics
TV viewing is still dominant but online video usage is up 53% since this time last year
People watching videos via cell phones is up 52%
Average American watches 3 hours of online video a month compared to 153 hours of TV
YouTube is the #2 Search engine in the world
YouTube is the number one video site on the internet and the 4th largest Internet destination in the world.
Why Should Businesses Use YouTube?
People are searching for tips and information on YouTube
Universal Search – Videos are showing up more and more in the SERP’s
Have a competitive advantage – show demos of your product and let viewers see your product before they decide to buy
Show your customers you are an industry leader
Find new potential customers
Benefits to YouTube Partner Program
Example:
http://www.youtube.com/broadwaychannel
The Broadway ChannelDesigned by Bayshore Solutions
YouTube Partner Program
To become a YouTube Partner a company must meet the following requirements:
You create original videos suitable for online streaming.
You own or have express permission to use and monetize all audio and video content that you upload
You regularly upload videos that are viewed by thousands of YouTube users.
*The approval process can take up to 3 days. If you already have an AdSense account it can take less than 24 hours
YouTube TipsSet goals and a strategy before jumping in
A series of rotating pictures is not a video – An actual demonstration is much more compelling
What value will your video add? Are you doing something different than everyone else?
Keep it simple (and short) – No one is going to watch a long complicated video online
Make sure the viewer know who you are – don’t just rely on titles and tags
Optimize all videos
YouTube Tips, Continued…
Use annotations for calls to action
Lead your description with a link so it will be seen when viewers read the description
Embed your videos on your website or blog to help drive more traffic to your video
Publish regularly
Make playlists to help keep relevant content together and easy to find
Complete your entire profile so viewers know who you are
You Tube ChannelsDesigned by Bayshore Solutions
You Tube ChannelsDesigned by Bayshore Solutions
To learn more about how to effectively use video to drive results in your online strategy,
Contact Us Today
866-352-4791www.BayshoreSolutions.com