Agenda SEA Online Landscape

Current Market Trends in Mobile and Online Video

Major Players and Channels

What Clients see as Important in Online Video and Mobile

Key Metrics Used to Assess Results

Looking Ahead – Challenges & Opportunities

SEA Online Landscape

SEA Online Landscape

SEA Online Landscape

SEA Online Landscape

Mobile as Online “remote control”

SEA Current Trends in Mobile

SEA Current Trends in Mobile

Online Video Dictates Display Ad

SEA Current Trends in Online Video

SEA Current Trends in Online Video

SEA Current Market Trends

SEA Current Market Trends

SEA Current Market Trends

SEA Current Market Trends

SEA Current Market Trends

SEA Current Market Trends

SEA Current Market Trends

SEA Current Market Trends

SEA Current Market Trends

SEA Current Market Trends

SEA Current Market Trends

SEA Current Market Trends

SEA Current Market Trends

Channels and Major Players Online Video – Youtube, Vevo, iTunes, CBS Int.

Mobile – iOS, Android apps

Search – Google, Yahoo, MSN

Social Networks – Facebook, Twitter, Linkedin, Tumbler

Online Retail – Amazon, Apple, Lazada, AVG, Alibaba

Online Travel – Priceline, TripAdvisor, airlines

News & Information – country specific, blogs

Clients’ Considerations Social

Mobile – BYOD, M2M

Engagement/Audience Behavior

“Always on” e-Commerce

Online Travel

Online Retail

Programmatic Advertising

Big Data Analytics

Maximum Efficiency at Lowest Cost and Highest ROI

Key Metrics Used to Measure ROI Clicks

Impression

Completion

Brand Health

Social Activities

Looking Ahead

Opportunities Mobile will move to the center of the multi-platform

audience, Social Media will bridge consumers’ cross-screen behavior.

Video ad revenue will increase at a three-year compound annual growth rate (CAGR) of 19.5% through 2016. That's faster than any other medium other than mobile. And much faster than traditional online display advertising, which will only grow at a 3% annual rate.

Video advertising will represent nearly 55% of online display advertising revenue while Mobile ads will represent 39% of total online display in 2019 compared with 24% in 2014.

Remarketing will drive transactions and revive user engagement and mobile will play a critical role in facilitating this.

Opportunities Growth of mobile and digital video advertising will be

drastically reshaped by programmatic advertising.

SEA will be the next biggest market in APAC

SEA emerging markets like Philippines, Thailand, Vietnam, Malaysia, Indonesia will be the fastest growing digital markets outside US, Europe, China and India

Challenges and Differentiators Bandwidth/Broadband growth in emerging markets

Big Data

Integrating data driven analytics and reporting in multi-channel and multi platform environment will be the biggest differentiator.

Metrics should be able to measure cross platform campaigns (3Ms)

The pace of change in technology will continue to accelerate faster than marketers’ budget

Acknowledgement

Useful Tweets