leveraging online video

Leveraging Online Video

Leveraging Online Video

“Let’s face it…video is the most powerful form of online advertising

for communicating brand and communicating utility.”

-Kris Jones, Pepperjam NetworkSource: http://www.onlinemarketingconnect.com/pepperjam/2010/02/online-advertising/

2010 Leveraging Online Video

Why Online Video’s Unprecedented Surge?

2008 Annual Views Per User: 101

2009 Annual Views Per User: 187

2009 saw 33.2 billion views of online videos.

Source: http://www.reelseo.com/online-video-unprecedented-surge-2009/



YouTube more than 3.5 billion inquiries a month

YouTube doubled it’s views in 2009 From 6.3 billion (‘08) to 13.2 billion (‘09)

YouTube 2nd ranking search engine to date




The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.




More outlets and accessibility Smartphone's/mobile

Creating video is easier User-Generated content

Bad Economy More time at home



Source: http://www.marketingcharts.com/interactive/online-video-viewing-reaches-record-high-31b-11573/comscore-top-us-online-video-content-properties-videos-viewed-november-2009jpg/


Source: http://www.societyofdigitalagencies.org/page/digital-marketing-outlook

=MoreOn Site


Source: http://www.societyofdigitalagencies.org/page/digital-marketing-outlook

SEO & VIDEO

Source: http://www.reelseo.com/seo-for-video/

Instant Distribution SEO & VIDEO

YouTube, Google Video, Yahoo Video, MSN Video, AOL Video, MetaCafé, Vimeo, Revver Dailymotion, 12seconds, Blip.tv, Veoh, Viddler

Branding vs. Personalization on video players? Ex: Vimeo vs. Blip

Simplifying Distribution & Analytics http://tubemogul.com/ http://trafficgeyser.com/ Abusing sites: permission denied!

Video Channels VIDEO CHANNELS

SEO Sites: http://www.reelseo.com/ http://technorati.com/ http://twitter.com/markrrobertson http://willvideoforfood.com/ http://www.reelseo.com/seo-for-video/

Google Blog: http://googlewebmastercentral.blogspot.com/

Society of Digital Agencies: 2010 Digital Outlook

Trends: http://corp.visiblemeasures.com/trends/

Small Business: Sunny Gault//Upcoming Workshop"Create & Distribute Professional Internet Video”

Resource Sites RESOURCES

Thank You.

Panelists:

Tino Sladavic [email protected]

Chris Karcher [email protected]

Joe Russo [email protected]

Sunny Gault [email protected]

Moderator:

Bekah Christie [email protected]

Link to additional websites mentioned from the panel

Thank You.