online storytelling
DESCRIPTION
Presentation by Tara Turkington of Flow Communications at the E-Tourism Africa Summit 2010TRANSCRIPT
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
Tara Turkington: Online storytelling
Online storytelling
• Storytelling online can help to grow your tourism business
• Follow a journalistic formula
• Keep repeating the process
• Good storytelling is a conversation
What’s up with that squirrel?
What makes a good story?Classic journalistic elements of newsworthiness:- Timeliness- Proximity- Prominence- Impact- Novelty- Money- Sex & scandal
Some recent South African case studies
- www.capetown.travel- www.tablemountain.net- www.aquarium.co.za- www.madikwe.com- www.maropeng.co.za
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
www.capetown.travel
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
Comments/ Reactions/www.aquarium.co.za
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
www.madikwe.com
www.maropeng.co.za
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
Australopithecus sediba
New York Times article
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
9 April 2010 Visits 4,186
FLOW COMMUNICATIONS WEB | DESIGN | JOURNALISM | EMARKETING | TRAINING
So how do you tell the world about your great content?
The social networking solar system