20150603 online storytelling - bejo zaden

ONLINE STORYTELLINGBejo International MarCom Seminar 2015

Paulus Veltman

PAULUS VELTMAN | SPEAKER INNOVATOR

1. TRADITION


2. PASSIVE CONSUMERS


Image: Wikipedia

http://en.wikipedia.org/wiki/File:Family_watching_television_1958.jpg

3. DIGITAL CULTURE


#SomosTodosMacacos


#WeAreAl lMonkeys


1. The power of stories

2. Online storytelling roadmap

3. Secrets of viral video

4. Visual Storytelling

ONLINE STORYTELLING


THE POWEROF STORIES

PAULUS VELTMAN | SPEAKER INNOVATER

Image: Australian Government | Ministry for the Arts


STORIES CONNECT PEOPLE

Image: Mathieu Thouvenin - Flickr


STORIES EXPLAIN WHAT HAPPENED

https://www.flickr.com/photos/mathoov/515334369


STORIES COMMUNICATE VALUES


STORIES ADD VALUE

STORIES TRANSFER EMOTION [CL ICK FOR V IDEO]


https://www.youtube.com/watch?v=RBQ-IoHfimQ

Image: Ed Schipul – Storytelling through Social Media

ELEMENTS OF A STORY


http://www.slideshare.net/eschipul/storytelling-through-social-media-the-modern-narrative-defined

Image: Ed Schipul – Storytelling through Social Media

PLOT


http://www.slideshare.net/eschipul/storytelling-through-social-media-the-modern-narrative-defined

JOSEPH CAMPBELL: THE HERO’S JOURNEY


YOU ARE NOT THE HERO


YOU ARE THE MENTOR



EMPOWERMENT STORIES


PUBLIC OPINION

ONLINE STORYTELLING ROADMAP



[CLICK FOR VIDEO]

http://vimeo.com/64023542


#KONY2012

1. F IND A GOOD STORY


2. CAREFULLY SELECT AUDIENCE AND PLATFORM


3. CREATE CONTENT WORTH SHARING


4. PROVIDE A LANDING PAGE


5. ENCOURAGE PEOPLE TO SHARE


1. Find a good story

2. Carefully select audience and platform

3. Create content worth sharing

4. Provide a landing page

5. Encourage people to share

ONLINE STORYTELLING ROADMAP


SECRETS OFVIRAL VIDEO



[CLICK FOR VIDEO]

https://www.youtube.com/watch?v=3_i3PPe3i9Y


[CLICK FOR VIDEO]

https://www.youtube.com/watch?v=n17B_uFF4cA

1. The story, not the product

2. Show, don’t tell

3. No need to look glossy

4. Promote your video

5. Timing is key

TIPS FOR CREATING A VIRAL VIDEO


VISUAL STORYTELING


INFOGRAPHICS

Image: Nikita Silanov (after Joseph Minard, 1869)


2007


2011

INSTAGRAM NOW


Image: https://photoworld.com/photos-on-the-web/

https://photoworld.com/photos-on-the-web/


YOUTH: VISUAL STUFF RULES

SELFIES


SELFIESTICK



INSTAGRAM


#SEEDSNOW


MARKETING BOOK


SHORT VIDEO’S


SNAPCHAT DISCOVER

Foto: Snapchat

SHORT VIDEO’S


LIVE STREAMING


Image: Anthony Quintano/flickr

https://www.flickr.com/photos/quintanomedia/16930072836/

MEERKAT VS. PERISCOPE



BETTER GET USED TO THEM


EMOJ I

Image: The Next Web


CAMPAIGN

HOW OLD DO I LOOK?



FLICKR: MACHINE LEARNING


INTERACTIVE DOCUMENTARIES

http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family


Image: Institute for Creative Technologies

3D HOLOGRAM

1. Stories and digital culture are a match made in heaven

2. You are not the hero, you are the mentor

3. Tell empowerment stories

4. Do not make boring video’s

5. Young people prefer visual stuff

TAKEAWAYS



[CLICK FOR VIDEO]

https://www.youtube.com/watch?v=Cj6ho1-G6tw

@paulusveltman paulusveltman.com

THIS PRESENTATION IS AVAILABLE ON:

20150603 online storytelling - bejo zaden

Documents

ed schipul storytelling

stories transfer emotion

visual storyteling

content worth

social media elements

visual stuff rules

joseph campbell

joseph minard