20140605 online storytelling in travel and leisure - head office nl
DESCRIPTION
Slides van mijn keynote over online storytelling in de financiële dienstverlening. Gehouden op 4 september 2014 tijdens de Masterclass Content Marketing Travel & Leisure van Head Office NL.TRANSCRIPT
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ONLINE STORYTELLINGPaulus VeltmanMasterclass Content Marketing Travel & Leisure4 september 2014
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1. KLASSIEKE VERTELTRADITIE
PAULUS VELTMAN | SPEAKER INNOVATOR
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2. PASSIEVE CONSUMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Wikipedia
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3. DIGITALE CULTUUR
PAULUS VELTMAN | SPEAKER INNOVATOR
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#SomosTodosMacacos
PAULUS VELTMAN | SPEAKER INNOVATOR
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#WeAreAl lMonkeys
PAULUS VELTMAN | SPEAKER INNOVATOR
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1. Waarom verhalen?
2. Online storytelling roadmap
3. De geheimen van viral video
4. Online storytelling voor travel & leisure
ONLINE STORYTELLING
PAULUS VELTMAN | SPEAKER INNOVATOR
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WAAROM VERHALEN?
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Afbeelding: Nicolas Nova - Flickr
VERHALEN ZI JN OLIFANTENPAADJES
PAULUS VELTMAN | SPEAKER INNOVATOR
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Afbeelding: holly-gofightly.tumblr.com
VERHALEN VOEGEN WAARDE TOE [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR
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VERHALEN DRAGEN EMOTIE OVER [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR
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Bron: Ed Schipul – Storytelling through Social Media
BASISELEMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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Bron: http://www.thewritersjourney.com/hero's_journey.htm
JOSEPH CAMPBELL (1949)
PAULUS VELTMAN | SPEAKER INNOVATOR
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J I J BENT NIET DE HELD
PAULUS VELTMAN | SPEAKER INNOVATOR
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J I J BENT DE MENTOR
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
AN UNEXPECTED BRIEFING [KLIK]
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ONLINE STORYTELLING ROADMAP
PAULUS VELTMAN | SPEAKER INNOVATER
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BEGIN MET EEN GOED VERHAAL
PAULUS VELTMAN | SPEAKER INNOVATOR
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KIES DOELGROEP EN PLATFORM
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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MAAK PAKKENDE EN DEELBARE CONTENT
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Bart Meerdink op Marketingfacts
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ZORG VOOR EEN CENTRAAL PUNT
PAULUS VELTMAN | SPEAKER INNOVATOR
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LAAT ANDEREN JE VERHAAL DELEN. . . [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR
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. . .EN UITBREIDEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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1. Begin met een goed verhaal
2. Kies doelgroep en platform
3. Maak pakkende en deelbare content
4. Zorg voor een centraal punt
5. Laat anderen je verhaal delen en uitbreiden
ONLINE STORYTELLING ROADMAP
PAULUS VELTMAN | SPEAKER INNOVATOR
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DE GEHEIMEN VANVIRAL VIDEO
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
[KLIK]
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1. Het gaat om het verhaal, niet om het product
2. Show, don’t tell
3. Reclamekwaliteit is niet nodig
4. Help je video over het dode punt
5. Kies het juiste tijdstip
HOE MAAK JE EEN VIRAL VIDEO?
PAULUS VELTMAN | SPEAKER INNOVATOR
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WAT IS DE MEESTBEKEKEN REISVIDEO? [KLIK]
PAULUS VELTMAN | SPEAKER INNOVATOR
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ONLINE STORYTELLINGVOOR TRAVEL & LEISURE
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IEDEREEN HEEFT WAT MET REISVERHALEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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1966
PAULUS VELTMAN | SPEAKER INNOVATOR
Afbeelding: Tip Amsterdam
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PAULUS VELTMAN | SPEAKER INNOVATOR
INSPIRERENDE CONTENT
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PAULUS VELTMAN | SPEAKER INNOVATOR
SAWADEE EXPERIENCE [KLIK]
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CORPORATE STORYTELLING
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN VERZAMELEN
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PAULUS VELTMAN | SPEAKER INNOVATOR
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CORPORATE BLOG
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
TRAVELBLOGGERS: VERTROUWEN
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PAULUS VELTMAN | SPEAKER INNOVATOR
TRAVELBLOGGERS: BEREIK
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PAULUS VELTMAN | SPEAKER INNOVATOR
TRAVELVLOGGERS
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PAULUS VELTMAN | SPEAKER INNOVATOR
BLOGGER OUTREACH
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PAULUS VELTMAN | SPEAKER INNOVATOR
STORYTELING FOR GOOD
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VUELING
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PAULUS VELTMAN | SPEAKER INNOVATOR
SCHIPHOL
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Afbeelding: BuzzFeed
#FAKECATION
PAULUS VELTMAN | SPEAKER INNOVATOR
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P INTEREST
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
#SINGLEPARENTTRIP
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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DEELECONOMIE
PAULUS VELTMAN | SPEAKER INNOVATOR
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1. Je bent niet de held, je bent de mentor
2. Medewerkers en klanten kunnen je verhaal vaak het beste vertellen
3. Social media worden vertrouwd
4. Techniek gaat de hele sector veranderen
5. Content is en blijft King
TAKEAWAYS
PAULUS VELTMAN | SPEAKER INNOVATOR
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@paulusveltman paulusveltman.nl
DEZE PRESENTATIE STAAT OP