online reputation through storytelling

©2014 – CBNWS.com

ONLINE REPUTATION THROUGH

STORYTELLING by CBNWS

When you Google yourself… do you like what you see?

“This is how other people see you.

This is your public image… your personal brand”

Maarten Schäfer Author ‘Around the World in 80 Brands’


CONTENT : How to transfer your real world reputation into the online world Page 3: CBNWS can help you – how does it work and how much does it cost Page 4: Who are we – our expertise Page 5: Some examples INTRODUCTION When you Google yourself… do you like what you see? Are the results relevant and up to date? Does it say who you are? This is how other people see you. This is your public image… your personal brand.” People who don’t know you, will define you as the person they see on Google. 60% of people will search online… before meeting you. This is their sole source of information. What is personal branding? A process by which individuals and entrepreneurs differentiate themselves by identifying and articulating their unique value proposition. Why personal branding online? It’s not about self-‐promotion. It’s about transferring your real world reputation into the online world.


HOW TO TRANSFER YOUR REAL WORLD REPUTATION INTO THE ONLINE WORLD 1. Write your story: your past, your achievements, your passion, your vision… Story should be short and relevant Written with a wow-‐factor and stickiness Easy to understand, easy to remember, easy to repeat Ready for word-‐of-‐mouth 2. Create relevant audio-‐visual content: pictures, video, podcast… Images should be high resolution Professional, but human Reinforcing the written content In line with your personal brand values 3. Streamline your existing content for online review: presentations, publications… Presentations should be short (10 slides max) Put your name in the title

Enrich the presentations with images and one-‐liners Put a picture of yourself on the first slide 4. Publish the content on relevant places online, so it will appear in Google search The highest ranking sites: Linkedin -‐ Linkedin is king – It ranks higher than all other profiles

Twitter -‐ Make sure to tweet relevant content in line with your personal brand Wordpress -‐ Building a personal blog? Wordpress ranks higher than Blogger Vimeo -‐ While Youtube is more popular, Vimeo profiles rank higher Flickr – Host your pictures on Flickr, it ranks higher than other photo sites

5. Connect the online content to your existing online profiles: Linkedin, Google+ As you build out your online presence, Linkedin and Google+ are key components

By connecting the story, images and presentations you created to your Linkedin profile, you facilitate people to find and share it.


HOW CAN WE HELP YOU and WHAT DOES IT COST

We can help you transfer your real world reputation into the online world How does it work? 1. Define the positioning of your personal brand -‐ Based on an interview 2. Content creation -‐ Based on the interview, we will create your story 3. Online publishing and seeding -‐ So it will appear on Google search 4. Create context -‐ We will place your story in the context of our network of ‘influencers’ worldwide How much does it cost? Year one: 1.200 euro, including: -‐ Your story based on an interview with you -‐ Set up of your personal landing page -‐ Publication and seeding of your story -‐ Placement of your story in the context of the CBNWS network Annual fee: 600 euro, including: -‐ Updating and seeding of the existing story -‐ Creating a new story based on your current activities and achievements -‐ Publication and seeding of the new story -‐ Placement of the new story in the context of the CBNWS network Additional options: -‐ Additional story – 600 euro -‐ Photo shoot – 600 euro -‐ Video creation – 600 euro -‐ Social media support -‐ 900 euro / year Improve your presence in your social networks, like Linkedin, Pinterest, Youtube -‐ Streamline your existing online content – 600 euro / year Presentations, publications, interviews, etc…


WHO ARE WE CBNWS was founded by Anouk Pappers and Maarten Schäfer in 2002 in Amsterdam. Our global network -‐ CBNWS has curators and brand builders in 15 countries. Our mission -‐ Travel the world, meet people with a vision and brands with a purpose… write and share their stories to inspire others. Our core business -‐ Creating ‘meaningful content’ for brands and personal brands. Our portfolio -‐ We created content for over 600 brands and personal brands in more than 40 countries. Examples of meaningful content creation “Storytelling expedition into Brazil Food” -‐ for APEX-‐Brasil (Government) “Storytelling Expedition into the Middle East and Africa” -‐ for Kempinski Hotels “Riding the Route 66” -‐ for Harley-‐Davidson “Around the World in 80 Brands” -‐ Multi client projects

Anouk Pappers Brand Anthropologist Author ‘Around the World in 80 Brands’ [email protected] Maarten Schäfer Storyteller -‐ Photographer Author ‘Around the World in 80 Brands’ [email protected]


EXAMPLES OF PERSONAL BRANDING THROUGH STORYTELLING§

Jean-‐Baptiste Santoul Function: CEO Henkel France Positioning: Sustainability Expert Country: France Roberto Stern Function: CEO and Creative Director H.Stern Positioning: Creative -‐ Out of the box Country: Brazil

Heela Yang Tsuzuki Function: Founder -‐ CEO Fifth Positioning: Serial Entrepreneur -‐ Cosmetics Expert Country: South Korea

Marc Vincent Capra Function: Founder Sol de Janeiro Positioning: Creative -‐ Branding and Lifestyle Expert Country: USA Edouard Malbois Function: Founder -‐ CEO Enivrance Positioning: Creative -‐ Innovator -‐ Food innovation Country: France Maarten Schäfer Function: Founder CBNWS Author -‐ Storyteller Positioning: Author – Photographer -‐Storyteller -‐ Globetrotter Country: Netherlands

online reputation through storytelling

Education

france maartenschfer

ceohenkelfrance positioning

stern positioning

sustainabilityexpert

foodinnovation country

globetrotter country

creativeoutofthebox

founderceofifth positioning