Online Reputation through Storytelling

Download Online Reputation through Storytelling

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The currency of the new economy is trust and reputation the personal value that you build based on what you do and how you do it. Your online profile should reflect this reputation. Storytelling can help you to transfer your real world reputation into the online world.

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<ul><li>1.2014 CBNWS.com ONLINE REPUTATION THROUGH STORYTELLING by CBNWS WhenyouGoogleyourselfdoyoulikewhatyousee? Thisishowotherpeopleseeyou. Thisisyourpublicimageyourpersonalbrand MaartenSchfer AuthorAroundtheWorldin80Brands </li></ul> <p>2. 2014 CBNWS.com CONTENT Page2:Howtotransferyourrealworldreputationintotheonlineworld Page3:CBNWScanhelpyouhowdoesitworkandhowmuchdoesitcost Page4:Whoareweourexpertise Page5:Someexamples INTRODUCTION WhenyouGoogleyourselfdoyoulikewhatyousee? Aretheresultsrelevantanduptodate? Doesitsaywhoyouare? Thisishowotherpeopleseeyou. Thisisyourpublicimageyourpersonalbrand. Peoplewhodontknowyou,willdefineyouasthepersontheyseeonGoogle. 60%ofpeoplewillsearchonlinebeforemeetingyou. Thisistheirsolesourceofinformation. Whatispersonalbranding? Aprocessbywhichindividualsandentrepreneursdifferentiatethemselves byidentifyingandarticulatingtheiruniquevalueproposition. Whypersonalbrandingonline? Itsnotaboutself-promotion. Itsabouttransferringyourrealworldreputationintotheonlineworld. 3. 2014 CBNWS.com HOWTOTRANSFERYOURREALWORLDREPUTATIONINTOTHEONLINEWORLD 1.Writeyourstory:yourpast,yourachievements,yourpassion,yourvision Storyshouldbeshortandrelevant Writtenwithawow-factorandstickiness Easytounderstand,easytoremember,easytorepeat Readyforword-of-mouth 2.Createrelevantaudio-visualcontent:pictures,video,podcast Imagesshouldbehighresolution Professional,buthuman Reinforcingthewrittencontent Inlinewithyourpersonalbrandvalues 3.Streamlineyourexistingcontentforonlinereview:presentations,publications Presentationsshouldbeshort(10slidesmax) Putyournameinthetitle Enrichthepresentationswithimagesandone-liners Putapictureofyourselfonthefirstslide 4.Publishthecontentonrelevantplacesonline,soitwillappearinGooglesearch Thehighestrankingsites: Linkedin-LinkediniskingItrankshigherthanallotherprofiles Twitter-Makesuretotweetrelevantcontentinlinewithyourpersonalbrand Wordpress-Buildingapersonalblog?WordpressrankshigherthanBlogger Vimeo-WhileYoutubeismorepopular,Vimeoprofilesrankhigher FlickrHostyourpicturesonFlickr,itrankshigherthanotherphotosites 5.Connecttheonlinecontenttoyourexistingonlineprofiles:Linkedin,Google+ Asyoubuildoutyouronlinepresence,LinkedinandGoogle+arekeycomponents Byconnectingthestory,imagesandpresentationsyoucreatedtoyour Linkedinprofile,youfacilitatepeopletofindandshareit. 4. 2014 CBNWS.com HOWCANWEHELPYOUandWHATDOESITCOST Wecanhelpyoutransferyourrealworldreputationintotheonlineworld Howdoesitwork? 1.Definethepositioningofyourpersonalbrand-Basedonaninterview 2.Contentcreation-Basedontheinterview,wewillcreateyourstory 3.Onlinepublishingandseeding-SoitwillappearonGooglesearch 4.Createcontext-Wewillplaceyourstoryinthecontextofournetworkof influencersworldwide Howmuchdoesitcost? Yearone:1.200euro,including: -Yourstorybasedonaninterviewwithyou -Setupofyourpersonallandingpage -Publicationandseedingofyourstory -PlacementofyourstoryinthecontextoftheCBNWSnetwork Annualfee:600euro,including: -Updatingandseedingoftheexistingstory -Creatinganewstorybasedonyourcurrentactivitiesandachievements -Publicationandseedingofthenewstory -PlacementofthenewstoryinthecontextoftheCBNWSnetwork Additionaloptions: -Additionalstory600euro -Photoshoot600euro -Videocreation600euro -Socialmediasupport-900euro/year Improveyourpresenceinyoursocialnetworks,likeLinkedin,Pinterest,Youtube -Streamlineyourexistingonlinecontent600euro/year Presentations,publications,interviews,etc 5. 2014 CBNWS.com WHOAREWE CBNWSwasfoundedbyAnoukPappersandMaartenSchferin2002inAmsterdam. Ourglobalnetwork -CBNWShascuratorsandbrandbuildersin15countries. Ourmission -Traveltheworld,meetpeoplewithavisionandbrandswithapurpose writeandsharetheirstoriestoinspireothers. Ourcorebusiness -Creatingmeaningfulcontentforbrandsandpersonalbrands. Ourportfolio -Wecreatedcontentforover600brandsandpersonalbrandsinmorethan40 countries. Examplesofmeaningfulcontentcreation StorytellingexpeditionintoBrazilFood-forAPEX-Brasil(Government) StorytellingExpeditionintotheMiddleEastandAfrica-forKempinskiHotels RidingtheRoute66-forHarley-Davidson AroundtheWorldin80Brands-Multiclientprojects AnoukPappers BrandAnthropologist AuthorAroundtheWorldin80Brands anouk@cbnws.com MaartenSchfer Storyteller-Photographer AuthorAroundtheWorldin80Brands maarten@cbnws.com 6. 2014 CBNWS.com EXAMPLESOFPERSONALBRANDINGTHROUGHSTORYTELLING Jean-BaptisteSantoul Function:CEOHenkelFrance Positioning:SustainabilityExpert Country:France RobertoStern Function:CEOandCreativeDirectorH.Stern Positioning:Creative-Outofthebox Country:Brazil HeelaYangTsuzuki Function:Founder-CEOFifth Positioning:SerialEntrepreneur-CosmeticsExpert Country:SouthKorea MarcVincentCapra Function:FounderSoldeJaneiro Positioning:Creative-BrandingandLifestyleExpert Country:USA EdouardMalbois Function:Founder-CEOEnivrance Positioning:Creative-Innovator-Foodinnovation Country:France MaartenSchfer Function:FounderCBNWSAuthor-Storyteller Positioning:AuthorPhotographer-Storyteller-Globetrotter Country:Netherlands </p>