One Billion Strategy

The goal will be achieved by

implementing the following

17 strategic

decisions and actions:

1 We are following and executing two-tier strategy; the core business and new

opportunities. The two tiers are run almost as separate entities, though they support one

another in order to leverage the final outcome.

Our core; existing business and organisation.

New undertakings, ventures and opportunities.

All new concepts and ventures have to provide financial resources by themselves. All

support the new venture receives by the parent company has to be financially evaluated

and charged by the parent company, as well as covered by the new venture. No financial

obligations are allowed to burden the core business.

2 The premises / offices provide inspiration and Know-how for breakthroughs. It is of

extreme importance that they provide the right context for the most challenging tasks. We

are more than aware that the knowledge and aspiration is in each individual, as well in the

mastermind context of the environment. Success = great talent + great environment. The

premises leverage most advanced Know-how and inspire mastermind potential.

3 Chief creator and visionary is fully dedicated to development of new opportunities,

networking, lobbying, connecting, opening, inspiring, etc., as well as establishing global

leadership presence. He/she is the company visionary, spokesperson, as well

frontperson. He/she stands out as a global expert, creator, visionary, trend setter and

influencer.

He/she knows playing safe is the most risky and being boring leads to failure. He/she is

original and he/she stands out. He/she knows that “all the world is a stage” and plays the

role. All his/her actions are based on the insight that the only way to avoid criticism is to

be boring and dull, which leads to certain failure. If you are not criticised, you are not

remarkable – you do not stand out. He/she is bold, sometimes shocking and original.

He/she knows playing safe is risky and being boring and ordinary is always the most

risky strategy. He/she lives his/her motto to the fullest: “Success is for the Brave!”

4 Leveraging and utilising the digital (R)evolution, World Wide Web and social

networks. We promote our solutions and inspire by using LinkedIn, global bloggers,

opinion leaders – sneezers, etc. We take advantage of global social networks and digital

solutions. By utilising technology, we spread our philosophy, ideas and business globally.

We foresee that more and more product will be digital and take advantage of this

observation. As more and more products will be digitalised, it will become much easier to

deliver them globally. The world is our playground – sandbox.

5 Experienced top-gear managing director; the opportunity creator and taker. An

organised, systematic and systemic, powerful, decisive, skilled, agile, ambitious, highly

productive, internationally experienced, forward looking, open, unstoppable manager with

great managerial skills, global network, global aspirations and “Weltanschauung”.

6 Our breakthrough team is sourced globally – Best-in-class global talent. Great team

players, global strategists, trend setters, experts, leaders, visionaries and serious

business disrupters.

We are sourcing our team from the global talent pool and are more than aware that we

need the best people in order to win. Only the best is good enough. We attract them by

providing the best ecosystem of knowledge, bravery, craziness, challenges and

mastermind personal development. We provide the best context for the greatest talent in

the world.

7 Active networking and lobbying – becoming the active player in global power

networks. Connect and befriend global powerful lobbyists and influencers. Becoming a

global influencer.

8 Global information and decision hub, especially for major strategic consultancy firms

and major influencers. Establishing the network and holding the POINT. The reason the

consultancy companies have been chosen is their influence on other companies. Also,

other strategy, HR and marketing influencers, as well agencies are more than welcome.

9 We are the voice and inspiration for the future. We spread our voice and the our

brand. Our books are available in all major languages: English, German, Russian,

Chinese, Portuguese, Spanish, French, Serbian, Arabic, Italian, Hindi, Japanese, etc.

10 New breakthrough solutions / products to make the world a better place to live. Our

marketing, HR, strategic & digital solutions are the standing stone – leverage for the

company’s future ideas & development – the ecosystem. New solutions have to be

developed to meet the set goal.

11 Powerful, extremely skilled, influential, as well globally connected partner network.

We are growing by supporting our partners, as well utilising them as a Trojan horse (for

mutual benefit) in order to achieve breakthroughs. We cooperate with the best and the

most powerful hubs in the chosen fields. The decision for the partner is well thought,

strategic and deliberate. We do not hesitate to say NO to unsuitable partners and

customers.

12 We kill unprofitable ideas, ventures, etc. We get rid of them quickly, decisively and

with no regret, still taking the optimum advantage and profit out of them. We do the same

with all impurities! We know that being ruthless is in reality being merciful. We do not fall

into the emotional trap, though we are nurturing and extremely helpful when needed.

13 We stand for our rights & demand them decisively. We do not stand unfairness and

others taking advantage of us.

“Real power is not given. Real power has to be taken.” The Godfather

Real power is not taken. Real power has to be earned.

14 Our logo is a synonym for excellence, originality, boldness, being future oriented,

as well as trendy and living to the fullest. People and companies proud themselves by

having our branded and signed products / solutions.

15 We walk our talk – our slogans are: Strategic development partnership. Focusing on

your Success! Success is for the Brave! Be bold or italic, never regular! Decide for a

Breakthrough! We think and act originally! Our mastermind team! Our vision is your

success! Our projects, your pride!

16 Mastermind HR trainings & development. World’s No. 1 potential development centre,

created to unleash the genius potential.

17 We set the rules of the game!

The old rule:

Create safe, ordinary products, make them available and combine them with advertising.

The new rule:

Create remarkable products that the right people seek.

Our breakthrough rule:

For the right people to seek and be impressed by you, create remarkable products,

combine them with great people, excellent teamwork, innovative business strategies and

breakthrough marketing;

back all this up with brave leadership, decisive action and fun.

Fascinating and attracting the right people = (remarkable products + great people +

excellent teamwork + innovative business strategies + breakthrough marketing) x (brave

leadership + decisive action + fun)

Rolex = Prestige

Volvo = Safety

Nike = Just do it!

Breakthrough success!