omni-channel in action

GS1 Retail

Omni-Channel In Action

Nov 2015

Ken Lam, Head of Marketing & Industry Engagement

© GS1 2015

Evolution of GS1 Hong Kong

RFID (EPC Standard including EPCIS network)

Supply Chain Visibility

Procurement, Replenishment, Supply Chain Management

EDI / eCom & GS1 Identification (GTIN, GLN, SSCC)

Standards &

Technologies

Business Applications

Retail Point of Sales scanning

GTIN &Barcode

Connect to Consumers via Mobile / Smart Kiosk by providing extended product information

BarCode / QR Code (GS1 Trusted Source of Data)

© GS1 2015

How GS1 helps

3

Grow the Business

Reduce Costs

Leverage Consumer Insights

Manage Risk

Better Search Results

Improved Product Information

Optimised Consumer Fulfilment

Smarter Analytics

Safer Products, Fewer Counterfeits

GS1 standards make it easy for people to discover and purchase products wherever they are so that you can…

© GS1 2015

4 Key Omni-channel Drivers GS1HK Relevant Services

1. Inventory AccuracyAccuracy, location and inventory management by utilizing EPC-enabled RFID technology to create precision

•Supply Chain Management Professional Service – Consultancy on inventory process and warehouse operations•EPC-enabled RFID – Technology for real-time inventory monitoring

2. Web-ready ProductsHigh quality and trusted (i.e. complete, accurate, timely) information and images about the products and services they sell

• GS1 SmartSearch – Enabling a trusted source of quality product information

3. Big Data & Customer AnalyticsData is collected and utilized to anticipate needs based on consumers' past shopping behaviors with unique product code (i.e. Global Trade Item Number, GTIN)

•BarCodes (GTIN) – Rapid identification of products, assets, documents using a scanner•Consumer Connect – A direct mobile communications platform for consumer engagement and interaction

4. Logistics FulfillmentProviding customers with the products they desire via a consistent shopping, purchasing and fulfillment experience; The ability to drive the most cost effective delivery route to track the product delivery status in real-time

•ezTRACK – Real-time point-to-point traceability of goods and information flow

To learn more about GS1 Hong Kong solutions and services, feel free to contact us at

(852) 2861 2819 or email to [email protected]

To view full report, please visit: www.gs1hk.org/files/publications/omnichannel/study2014.pdf

4 Strategic Drivers: Enabling Seamless Consumer-Centric Omni-channel

© GS1 2015

Thank YouGS1 Hong KongKen Lam, Head of Marketing and Industry Engagement E: [email protected]/ [email protected]: 2861 2819/ 2861 2819W: www.gs1hk.org