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AUTOMATED QUALITY ASSURANCE (AQuA) OMNI-CHANNEL CONTACT CENTER SOLUTION FOR TRAVEL AND HOSPITALITY An Innovative Omni-Channel Platform EXL’s Omni-channel customer experience travel solution is empowered by Cognitive and RPA solutions to deliver enhanced traveler experience and higher client retention at an optimized cost to acquire and serve AN INNOVATIVE OMNI-CHANNEL PLATFORM KEY OUTCOMES FUTURE STATE OPERATING MODEL FUTURE STATE OPERATING MODEL KEY FEATURES While corporate travel has slowed significantly due to the COVID-19 pandemic, optimists are hopeful for a rebound soon. And while the timeframe may vary across the analysts’ predictions – what finds consensus across the broader base is that it will not be the mirror image of pre COVID world. To sustain and also augment, now travel organizations will be making a strong push to regain their client base and attract prospective clients. Competition is expected to further heat up with companies improving their current service offerings and introducing new services to meet the unique future demands of the post-COVID-19 era. The focus will widely shiſt to providing “differentiated” customer experience which requires all travel companies to help pivot, innovate, and transform the traveler experience. Reduce Cost To Serve Increased efficiency of travel counselors Increased call deflection rates Seamless transfer to the low cost service channels Better anticipation of customers’ needs Improved Traveler Experience Reduced resolution time Informed and consistent customer service 360º view through integrated channel experience Meet the customer on their preferred channels New Revenue Streams Cognitive product and service recommendations Geo-location analytics (built-in “duty of care” Solution) Trend Identification and Correlation Premium pricing for “high touch” service requests Customers are expecting a unified, exceptional and effortless experience. Companies can expect a reduced cost to serve at a 25 - 35% lower cost. CURRENT STATE FUTURE STATE Email Chat Phone Email Conversational IVR Chat Social Mobility Web Workforce Management NPS/CSAT Survey Cognitive Virtual Assistant Workforce Management Speech Analytics NPS/CSAT Survey Chat bot ............................................................................................................................................................................................................................. Web Chat Mobility Conversational IVR E-mail Social Incoming query via various channels Self-service options; customer authentication and validation Know Your Customer - understand behavior by leveraging personas CSAT enhancement Understand multiple interac- tion pathways / patterns linked to different customer personas Auto populate data; customer insights Deliver next best action through client and/or EXL interfaces Drive continuous improvement in agent performance AI driven self-service Agents EXL Diva Interactive Feedback - NLP IVR with fluid conversation - Cognitive chatbots - Human handover with customer context - Powered by AI based EXL DIVA - Contextual search - NLP based feedback RPA and API layer interacting with backend systems supplemented by EXL’s Digital Command Center - 360 degree customer view - Interaction and sentiment analytics - Capture real-time CSAT and NPS Digital Workforce with Super Agents managing multiple contact channels Dedicated Customer Experience team driving FCR and improved Customer Satisfaction Real-time Speech, Text & Predictive Analytics to drive superior performance Higher occupancy resulting in better Efficiency and Productivity Gains Staff alignment basis reimagined customer journey Unified experience meeting the demand of next-gen customers Integrated channels across CRM, GDS, IVR, email and chat channels AI-driven auto fulfillment for traveler requests with minimal exception handling across channels Real time and interactive performance trackers and dashboards Automated quality control – increased audits of customer interactions through digital features Built-in analytic engine to assess customer needs proactively and predict future behaviors Contact Us to Learn More Subhashish Chatterjee For more information go to www.exlservice.com/legal-disclaimer [email protected] Vice President, Sales

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Page 1: AN INNOVATIVE OMNI-CHANNEL PLATFORM · OMNI-CHANNEL CONTACT CENTER SOLUTION FOR TRAVEL AND HOSPITALITY An Innovative Omni-Channel Platform ... action through client and/or EXL interfaces

AUTOMATEDQUALITYASSURANCE(AQuA)

OMNI-CHANNEL CONTACT CENTER SOLUTION FOR TRAVEL AND HOSPITALITY

An Innovative Omni-Channel Platform

EXL’s Omni-channel customer experience travel solution is empowered by Cognitive and RPA solutions to deliver enhanced traveler experience and higher client retention at an optimized cost to acquire and serve

AN INNOVATIVE OMNI-CHANNEL PLATFORM

KEY OUTCOMES

FUTURE STATE OPERATING MODEL

FUTURE STATE OPERATING MODEL

KEY FEATURES

While corporate travel has slowed significantly due to the COVID-19 pandemic, optimists are hopeful for a rebound soon. And while the timeframe may vary across the analysts’ predictions – what finds consensus across the broader base is that it will not be the mirror image of pre COVID world. To sustain and also augment, now travel organizations will be making a strong push to regain their client base and attract prospective clients.

Competition is expected to further heat up with companies improving their current service o�erings and introducing new services to meet the unique future demands of the post-COVID-19 era. The focus will widely shi� to providing “di�erentiated” customer experience which requires all travel companies to help pivot, innovate, and transform the traveler experience.

Reduce Cost To Serve

Increased e�iciency of travel

counselors

Increased call deflection

rates

Seamless transfer to the low cost

service channels

Better anticipation of

customers’ needs

Improved Traveler Experience

Reduced resolution time

Informed and consistent

customer service

360º view through integrated channel

experience

Meet the customer on their preferred

channels

New Revenue Streams

Cognitive product and service

recommendations

Geo-location analytics (built-in “duty of care”

Solution)

Trend Identification and

Correlation

Premium pricing for “high touch” service requests

Customers are expecting a unified, exceptional and e�ortless experience.

Companies can expect a reduced cost to serve at a25 - 35% lower cost.

CURRENT STATE FUTURE STATE

Email

Chat

PhoneEmail

ConversationalIVR

Chat

Social

Mobility

Web

Workforce Management

NPS/CSAT Survey

Cognitive Virtual Assistant

Workforce Management

Speech Analytics

NPS/CSAT Survey

Chat bot

.............................................................................................................................................................................................................................

Web

Chat

Mobility

ConversationalIVR

E-mail

Social

Incoming query via various channels

Self-service options; customer authentication

and validation

Know Your Customer -understand behavior by

leveraging personas

CSAT enhancement

Understand multiple interac-tion pathways / patterns linked to di�erent customer personas

Auto populate data; customer insights

Deliver next best action through client and/or EXL interfaces

Drive continuous improvement in

agent performance

AI driven self-service Agents

EXL Diva

InteractiveFeedback- NLP IVR with fluid

conversation- Cognitive chatbots

- Human handover with customer context

- Powered by AI based EXL DIVA

- Contextual search- NLP based feedback

RPA and API layer interacting with backend systems supplemented by EXL’s Digital Command Center

- 360 degree customer view

- Interaction and sentiment analytics

- Capture real-time CSAT and NPS

Digital Workforce with Super Agents

managing multiple contact channels

Dedicated Customer Experience team driving

FCR and improved Customer Satisfaction

Real-time Speech, Text & Predictive Analytics to drive

superior performance

Higher occupancy resulting in better Efficiency and

Productivity Gains

Staff alignment basis reimagined customer journey

Unified experience meeting the demand

of next-gen customers

Integrated channels across CRM, GDS, IVR, email and chat

channels

AI-driven auto fulfillment for

traveler requests with minimal

exception handling across channels

Real time and interactive

performance trackers and dashboards

Automated quality control – increased audits of customer

interactions through digital

features

Built-in analytic engine to assess customer needs proactively and predict future

behaviors

Contact Us to Learn More

Subhashish Chatterjee

For more information go to www.exlservice.com/legal-disclaimer

[email protected] Vice President, Sales