Download - Omni-channel in Action
GS1 Retail
Omni-Channel In Action
Nov 2015
Ken Lam, Head of Marketing & Industry Engagement
© GS1 2015
Evolution of GS1 Hong Kong
RFID (EPC Standard including EPCIS network)
Supply Chain Visibility
Procurement, Replenishment, Supply Chain Management
EDI / eCom & GS1 Identification (GTIN, GLN, SSCC)
Standards &
Technologies
Business Applications
Retail Point of Sales scanning
GTIN &Barcode
Connect to Consumers via Mobile / Smart Kiosk by providing extended product information
BarCode / QR Code (GS1 Trusted Source of Data)
© GS1 2015
How GS1 helps
3
Grow the Business
Reduce Costs
Leverage Consumer Insights
Manage Risk
Better Search Results
Improved Product Information
Optimised Consumer Fulfilment
Smarter Analytics
Safer Products, Fewer Counterfeits
GS1 standards make it easy for people to discover and purchase products wherever they are so that you can…
© GS1 2015
4 Key Omni-channel Drivers GS1HK Relevant Services
1. Inventory AccuracyAccuracy, location and inventory management by utilizing EPC-enabled RFID technology to create precision
•Supply Chain Management Professional Service – Consultancy on inventory process and warehouse operations•EPC-enabled RFID – Technology for real-time inventory monitoring
2. Web-ready ProductsHigh quality and trusted (i.e. complete, accurate, timely) information and images about the products and services they sell
• GS1 SmartSearch – Enabling a trusted source of quality product information
3. Big Data & Customer AnalyticsData is collected and utilized to anticipate needs based on consumers' past shopping behaviors with unique product code (i.e. Global Trade Item Number, GTIN)
•BarCodes (GTIN) – Rapid identification of products, assets, documents using a scanner•Consumer Connect – A direct mobile communications platform for consumer engagement and interaction
4. Logistics FulfillmentProviding customers with the products they desire via a consistent shopping, purchasing and fulfillment experience; The ability to drive the most cost effective delivery route to track the product delivery status in real-time
•ezTRACK – Real-time point-to-point traceability of goods and information flow
To learn more about GS1 Hong Kong solutions and services, feel free to contact us at
(852) 2861 2819 or email to [email protected]
To view full report, please visit: www.gs1hk.org/files/publications/omnichannel/study2014.pdf
4 Strategic Drivers: Enabling Seamless Consumer-Centric Omni-channel
© GS1 2015
Thank YouGS1 Hong KongKen Lam, Head of Marketing and Industry Engagement E: [email protected]/ [email protected]: 2861 2819/ 2861 2819W: www.gs1hk.org