olympus monthly report: february 2014
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OLYMPUS FEBRUARY MONTHLY PR COVERAGE REPORT
TO: Susana Mora, Masanori Sako, Jorge Fournier, Roberto Garcia, Stephanie Sherry, Jennifer Coluchi and Eric Zamora CC: Edward de Valle, Christine Martinez de Castro FROM: Tere Garcia DATE: March 6, 2014 SUBJECT: February 2014 Monthly Coverage Report
Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Olympus from February 1, 2014 through February 28, 2014. TOTAL NUMBER OF PRESS CLIPS: 29 TOTAL CIRCULATION: 8,556,818 TOTAL AD VALUE: $235,498.42 PRESS MATERIALS
Translated press material regarding lens development into Spanish: o Olympus M.Zuiko PRO lens Announcement
ANGLES PITCHED
Olympus M.Zuiko PRO lens Development Announcement (on-going pitch) o Pitched to the entire Latin American Region
Camera Launch-New for 2014- (on-going pitch) o Key Countries: (Central America, Colombia, Argentina, Chile, Peru, Venezuela, Panama,
Mexico and Paraguay) STYLUS TG-850 STYLUS® SP-100 OM-D E-M10
CAPTURE THE LOVE –Valentines Day 2014 (pitched until February 14th) o What better way than to capture that everlasting moment with the new Olympus Stylus
Stylus TG-850 (on-going pitch) o Perfect Spring break camera for- skiing, swimming, mountain climbing and other related
activities for people on the go
MISCELLANEOUS
Participated in weekly meetings
Created status report for ongoing and pending projects
Submitted images and media information to journalists regarding new cameras and lenses
Created and submitted January PR monthly report to client
Collaborated with Muy Interesante magazine in Argentina to run contest o Cover +1 page for three editions (January, February and March 2014) o Camera was approved and shipped to Argentina-pending confirmation of receipt
Expanding new SOW/PR Plan for 2014
Created excel with an estimated PR budget for 2014: o 5 events in the region (mini camera launches) o Camera Seeding o Editorial deliveries o Overall PR for LATAM and US HISPANIC
Preparing media plans for 2014
Planning for both Susana Mora’s and Stephanie Sherry’s visit to the Miami office-March 10th and 11th
o Preparing meeting itinerary and presentations (Media & PR)
UPCOMING COVERAGE
Techlife-Print-Central America-March 2014
Enfasys-Print-Argentina-March 2014
Muy Interesante-Print-Argentina-March 2014
Harpers Bazaar-Print-Pan-Regional- April 2014
Caretas (El y Ella)- Print – Peru- April 2014
Shine - Print – Dominican Republic- February 2014
Revista Outdoors- Print– Chile-March 2014
Muy Techno-Print-Argentina-March 2014 SOCIAL MEDIA:
Facebook – Muy Interesante –January 30,2014 https://www.facebook.com/muyinteresanteargentina/photos/a.609041535829188.1073741843.110909502309063/609041582495850/?type=1&theater
Facebook – ITware Latam –February 13,2014 https://www.facebook.com/ITwareLatam/posts/1448568395374058?stream_ref=10
PRESS COVERAGE GRID
FEBRUARY 2014 EDITORIAL COVERAGE GRID
DATE OUTLET
TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE
February 2014
MAGAZINE Itwarelatam
Olympus presenta equipos para diferentes tipos de usuarios
Latin America
9,000 $22,350.00
February 2014
MAGAZINE Muy Interesante Tu Mejor Foto Argentina 65,000 $24,900.00
February 6,2014
MAGAZINE Somos Celebres Olympus con lo más innovador en camaras
Costa Rica 217,640 $24,850.00
February 15,2014
MAGAZINE Nueva Lo nuevo Colombia 500,000 $26,400.00
February 1,2014
NEWSPAPER El Caribe Olympus lanza al mercado nueva camara
Dominican Republic
50,000 $18,200.00
February 3,2014
NEWSPAPER El Peruano Fotos y Wifi Peru 21,000 $16,800.00
February 1,2014
ONLINE Bytetotal.com
Olympus OM-D E-M10, una cámara Mirrorless más pequeña y económica
Mexico 290,502 $4,230.41
February 1,2014
ONLINE Tecnodiva.com Olympus TG-850 una camara todoterreno
Mexico 35,530 $3,896.45
February 2,2014
ONLINE Tecnodiva.com Olympus OM-D E-M1
Mexico 35,530 $3,789.64
February 2,2014
ONLINE Tecnodiva.com
Olympus SP-100 camara bridge con mira telescopica
Mexico 35,530 $3,963.14
February 4,2014
ONLINE Photoblogmgz.blogspot.com
Vive a Través de PhotoBlog el Lanzamiento Mundial de 3 Nuevas Olympus
Paraguay N/A $2,100.42
February 5,2014
ONLINE Cioperu.pe Tres nuevos modelos
Peru 364,405 $3,336.87
February 6,2014
ONLINE 90mas10.com Nueva Olympus Stylus 1
Argentina 332,777 $4,875.61
February 8,2014
ONLINE Elfinancierocr.com Novedades tecnológicas
Costa Rica 39,287 $3,411.20
February 10,2014
ONLINE Eldiario.net Olympus SP-100EE
Bolivia 41,111 $3,225.74
February 11,2014
ONLINE Arroba.com.mx Byte Podcast 412 Linux para niños y Angry Birds Go!
Mexico 142,263 $4,748.90
February 11,2014
ONLINE Luhho.com
La nueva Olympus SP-100 es la cámara ideal para captar la acción a larga distancia
Pan regional 1,102,661 $6,258.70
February 11,2014
ONLINE Luhho.com
La nueva Olympus Stylus TG-850 cuenta con un lente súper gran angular y pantalla LCD articulada
Pan regional 1,102,661 $6,663.21
February 11,2014
ONLINE Luhho.com
Olympus amplía la línea de cámaras OM-D con la nueva y extremadamente compacta E-M10
Pan regional 1,102,661 $6,485.74
February 13,2014
ONLINE Itwarelatam.com
Olympus presenta equipos para diferentes tipos de usuarios
Latin America
572,973 $3,285.97
February 13,2014
ONLINE Todo-peru.com Captura el AMOR con la nueva Olympus Stylus 1
Peru 479,351 $2,147.20
February 14,2014
ONLINE Culturageekradio.com
Olympus anuncia el desarrollo de 2 lentes de la serie M.ZUIKO PRO
Argentina 625,462 $3,021.74
February 16,2014
ONLINE M.swagger.mx
Nuevas Camaras Olympus para los amantes de la fotografia
Mexico 83,068 $4,741.03
February 16,2014
ONLINE Multipress.com.mx Olympus se posiciona en la Nueva Era
Mexico 22,858 $3,693.47
February 17,2014
ONLINE Creativanewsletter.com Realiza Multilanzamiento Olympus
Mexico 185,902 $3,653.07
February 18,2014
ONLINE Technochatnews.com
Dos lentes de la serie M.Zuiko Pro de Olympus en desarrollo
Costa Rica 5,840 $2,963.13
February 19,2014
ONLINE Pixeloscopio.com.ar
Olympus TG-850, nueva cámara compacta todoterreno
Argentina 1,028,601 $4,260.88
February 19,2014
ONLINE Tecnologia21.com
Dos Lentes de La Serie m.zuiko Pro de Olympus en Desarrollo
Peru 41,155 $3,045.90
February 11,2014
RADIO Bite Station Byte Podcast 412 Mexico 24,050 $14,200.00
Total Reach: 8,556,818 $235,498.42
*Please note that all clips are included as an addendum to this PR Report