monthly report february 2010

28

Post on 20-Oct-2014

1.226 views

Category:

Documents


2 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Monthly Report February 2010
Page 2: Monthly Report February 2010

Aim of Analysis

The basic idea of this exercise is to identify time slots where advertising can be effective for both terrestrial and satellite channels

Comparison of ratings among different channels

Identifying the change in viewership habits

Page 3: Monthly Report February 2010

Methodology

Target Group consist of:

All MF Total and C&S Viewers KHI, LHR, FSBD, ISB/RWL, GRW, MTN, HDB, SKR Combined (Pak Urban)

Ratings for all the channels have been measured during 30 Minutes time-band Data has been compiled for the month of February 2010

Page 4: Monthly Report February 2010

Total Viewership

Target Audience : Total HH

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

Page 5: Monthly Report February 2010

Terrestrial vs. Satellite

Target Audience : Total HH

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

80.0

00:0

001

:00

02:0

003

:00

04:0

005

:00

06:0

007

:00

08:0

009

:00

10:0

011

:00

12:0

013

:00

14:0

015

:00

16:0

017

:00

18:0

019

:00

20:0

021

:00

22:0

023

:00

C&S Terrestrial

Page 6: Monthly Report February 2010

Gender-wise Viewership – All Age Groups

Target Audience : Total Males & Females Individuals

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

00:0

001

:00

02:0

003

:00

04:0

005

:00

06:0

007

:00

08:0

009

:00

10:0

011

:00

12:0

013

:00

14:0

015

:00

16:0

017

:00

18:0

019

:00

20:0

021

:00

22:0

023

:00

Male Female

Page 7: Monthly Report February 2010

Channels Ratings - Terrestrial Entertainment

Target Audience : Total Non C&S Individuals

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

00:00

01:00

02:00

03:00

04:00

05:00

06:00

07:00

08:00

09:00

10:0011:00

12:00

13:00

14:00

15:00

16:0017:00

18:00

19:00

20:00

21:00

22:0023:00

Atv* PTVhome* PTVnews*

Page 8: Monthly Report February 2010

Channels Ratings - C&S Entertainment

Target Audience : Total C&S Individuals

0.00.20.40.60.81.01.21.41.61.82.0

00:0

001

:00

02:0

003

:00

04:0

005

:00

06:0

007

:00

08:0

009

:00

10:0

011

:00

12:0

013

:00

14:0

015

:00

16:0

017

:00

18:0

019

:00

20:0

021

:00

22:0

023

:00

PTVhome* ARY DIGITAL* GEO Ent* Hum* TV one* Atv*

Page 9: Monthly Report February 2010

News Channels Ratings – (Total Individual)

Target Audience : Total Individuals

0.0

0.5

1.0

1.5

2.0

2.5

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

GEO News* ExpNews* ARY NEWS* Dunya TV* Aaj TV*

PTVnews* News1* Samaa* WaqtNews*

Page 10: Monthly Report February 2010

News Channels Ratings – (C&S Individual)

Target Audience : Total C&S Individuals

0.0

0.5

1.0

1.5

2.0

2.5

3.0

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

GEO News* ExpNews* ARY NEWS* Dunya TV* Aaj TV*

PTVnews* News1* Samaa* WaqtNews*

Page 11: Monthly Report February 2010

Children Channels Ratings

Target Audience : Total C&S Individuals

0.00.10.20.30.40.50.60.70.80.91.0

00:0

001

:00

02:0

003

:00

04:0

005

:00

06:0

007

:00

08:0

009

:00

10:0

011

:00

12:0

013

:00

14:0

015

:00

16:0

017

:00

18:0

019

:00

20:0

021

:00

22:0

023

:00

CartoonNet* Babytv* Nicklodeon*Pogo* WikKidPlus*

Page 12: Monthly Report February 2010

Sports Channels Ratings

Target Audience : Total C&S Individuals

0.00.10.20.30.40.50.60.70.80.9

00:0

001

:00

02:0

003

:00

04:0

005

:00

06:0

007

:00

08:0

009

:00

10:0

011

:00

12:0

013

:00

14:0

015

:00

16:0

017

:00

18:0

019

:00

20:0

021

:00

22:0

023

:00

GEOsuper* Tensports* ESPN* StarCric* StarSports*

Page 13: Monthly Report February 2010

Other Channels Ratings

Target Audience : Total C&S Individuals

0.0

0.1

0.2

0.3

0.4

0.5

00:0

0

01:0

0

02:0

0

03:0

0

04:0

0

05:0

0

06:0

0

07:0

0

08:0

0

09:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

HBO* Filmazia* SilverScren* Masala*ARY ZAUQ* ARY Qtv* STVstarlite* Filmax*

Page 14: Monthly Report February 2010
Page 15: Monthly Report February 2010

Genre Wise Viewership Share – (Total Individuals)

Target Audience : Total Individuals

Groups M.SEntertainment 41%Inhouse Cable 16%News 13%Children 6%Sports 3%Music 3%Eng Movies 2%Urdu Movies 2%Religious 2%Edu/Info 2%Others 11%

41%

16%

13%

6%

3%

3%2%

2%2%

2%

11% Entertainment

Inhouse Cable

News

Children

Sports

Music

Eng Movies

Urdu Movies

Religious

Edu/Info

Others

Page 16: Monthly Report February 2010

Genre Wise Viewership Share – (C&S Individuals)

Target Audience : C&S Individuals

37%

17%14%

6%

3%

3%

3%3%

2%2%

12% Entertainment

Inhouse Cable

News

Children

Sports

Music

Eng Movies

Urdu Movies

Religious

Edu/Info

Others

Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%

Page 17: Monthly Report February 2010

Entertainment – Individual Channel Share – (Total Individuals)

Over all market share of Entertainment Group was 41% out of the total TV usage.

Target Audience : Total Individuals

33.3

13.2

9.9

9.3

6.9

6.9

5.2

4.52.8

2.25.8

StarPlus*

Sony*

PTVhome*

Atv*

Colors*

GEO Ent*

StarOne*

ARY DIGITAL*

ZeeTV*

Hum*

Others

Groups M.SEntertainment 41%Inhouse Cable 16%News 13%Children 6%Sports 3%Music 3%Eng Movies 2%Urdu Movies 2%Religious 2%Edu/Info 2%Others 11%

Page 18: Monthly Report February 2010

Entertainment – Individual Channel Share – (C&S Individuals)

Over all market share of Entertainment Group was 37% out of the total TV usage.

Target Audience : C&S Individuals

40.3

16.1

8.4

8.4

6.3

5.5

3.42.7

2.22.0 4.7 StarPlus*

Sony*

Colors*

GEO Ent*

StarOne*

ARY DIGITAL*

ZeeTV*

Hum*

PTVhome*

TV one*

Others

Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%

Page 19: Monthly Report February 2010

News – Individual Channel Share - (Total Individuals)

Over all market share of News Group was 13% out of the total TV usage.

Target Audience : Total Individuals

Groups M.SEntertainment 41%Inhouse Cable 16%News 13%Children 6%Sports 3%Music 3%Eng Movies 2%Urdu Movies 2%Religious 2%Edu/Info 2%Others 11%

35.0

13.39.9

9.3

7.2

6.0

3.4

2.82.41.1

9.6GEO News*

ExpNews*

Dunya TV*

ARY NEWS*

Aaj TV*

Samaa*

News1*

PTVnews*

WaqtNews*

Din News*

Others

Page 20: Monthly Report February 2010

News – Individual Channel Share - (C&S Individuals)

Over all market share of News Group was 14% out of the total TV usage.

Target Audience : C&S Individuals

Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%

35.4

13.510.1

9.5

7.3

6.1

3.52.4

1.51.19.6 GEO News*

ExpNews*

Dunya TV*

ARY NEWS*

Aaj TV*

Samaa*

News1*

WaqtNews*

PTVnews*

Din News*

Others

Page 21: Monthly Report February 2010

Children – Individual Channel Share

Over all market share of News Group was 6% out of the total TV usage.

Target Audience : C&S Individuals

Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%

45.6

40.1

7.14.5 2.7

Pogo*

CartoonNet*

Babytv*

Nicklodeon*

WikKidPlus*

Page 22: Monthly Report February 2010

Sports – Individual Channel Share

Over all market share of Sports Group was 3% out of the total TV usage.

Target Audience : C&S Individuals

Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%

52.947.1 Tensports*

GEOsuper*

Page 23: Monthly Report February 2010

Music – Individual Channel Share

Over all market share of Music Group was 3% out of the total TV usage.

Target Audience : C&S Individuals

Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%

30.6

23.97.3

6.9

5.9

5.3

5.3

4.02.7 2.4 2.3 GKaBoom*

9XM*

Play*

OYE*

Aag*

MusicPlus 2*

Vindian*

MTV Pak*

ARY MUSIK*

MTV India*

Oxygene*

Page 24: Monthly Report February 2010

English Movies – Individual Channel Share

Over all market share of English movies Group was 3% out of the total TV usage.

Target Audience : C&S Individuals

Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%

31.5

30.4

15.9

11.6

10.7

HBO*

StarMovies*

Axn*

Filmax*

STVstarlite*

Page 25: Monthly Report February 2010

Urdu /Indian Movies – Individual Channel Share

Over all market share of Urdu movie Group was 3% out of the total TV usage.

Target Audience : C&S Individuals

Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%

47.3

18.6

14.0

9.23.41.3

StarGold*

Zcinema*

Filmazia*

SilverScren*

Zclassic*

Zaction*

Page 26: Monthly Report February 2010

Religious – Individual Channel Share

Over all market share of Religious Group was 2% out of the total TV usage.

Target Audience : C&S Individuals

Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%

37.0

36.1

20.4

4.6 1.10.50.3Madni*ARY Qtv*Labaik*HaqTV*KCS Is lamic*Dharti NT*Peace TV*

Page 27: Monthly Report February 2010

Educational/Informational - Individual Channel Share

Over all market share of Educational/Informational Group was 2% out of the total TV usage.

Target Audience : C&S Individuals

Groups M.SEntertainment 37%Inhouse Cable 17%News 14%Children 6%Sports 3%Music 3%Eng Movies 3%Urdu Movies 3%Religious 2%Edu/Info 2%Others 12%

61.217.3

15.8

2.9 1.91.6

Nat Geo*

Discovery*

AnimalPlant*

MaxCinemax*

ValueTV*

Hal lmark*

Page 28: Monthly Report February 2010

THANK YOU!