**old project** now see loveyourpix.com !
DESCRIPTION
**Go on http://loveyourpix.com for the latest release.**TRANSCRIPT
luvurpix.comy o u r p h o t o - g a m e
What ?
luvurpix.com is a online and mobile platform, where you can learn how to do better
photos... while you play!
And it’s an innovative and entertaining marketing options for brands.
luvurpix.com
What ?
learn... by playing
luvurpix.com
How?
• themed contests• two-phase contests:
• upload session• vote session
• all contests are timer-driven
No portfolio. No album. Only a game.
luvurpix.com
How?
Engaging and viral features:• followers• performance graphs• scores• badges
Complete Facebook Open Graph Integration
luvurpix.com
Target
“INSTAGRAMERS”
NEWBIES/AMATEURS
PROFESSIONALS
MulticontestMore parallel contests -with various levels of difficulty- bring to a
wider target, from who uses the mobile to shoot pictures to professionals. In this way, users with similar skills are more
likely to take part in the same contest.
Brands can use luvurpix.com engine in white-label to create viral communication campaigns, both in
Facebook and online. They can also raise their clients’ engagement with the photographic
contests.
Brand
BRANDS
luvurpix.com
Business Model
FREE Plan
Limited access to contests
No pictures in personal portfolio
No tool performance
FREE € 0 / year
PAY PER USE Plan
Access to contest
No pictures in personal portfolio
No tool performance
€1 per contest
BRAND Plan
Complete customization
Website
Facebook APP
To be defined with Brand
PREMIUM Plan
Full access to all contests
Pictures in personal portfolio
Tool performance
€ 22 / year
REVENUES FROM USERS REVENUES FROM BRANDS
luvurpix.com
luvurpix per i brand
Strategical Marketing
Multi platform access Design Terms Of Service
• Contests can involve potential clients in a very new and interactive way
• In order to reach the highest number of potential clients, the platform is accessible from the Internet, Facebook and mobile
• Webstite layout and FacebookAPP can be customized at various level
• With luvurpix.com there are no conflicts with Facebook terms of Service
Collect Data
• You can retrieve contact information of users who participate in the contest, for further marketing activities
luvurpix.com
250000
500000
750000
1000000
2012 2013 2014 2015
Users & Revenues Forecast
ScalabilityThe use of open graphs, the mobile phone diffusion and the multi-contest system create high scalability and growth conditions.
UsersRevenues from Users (Premium&Pay per Use Plans)Revenues from Brands
BrandBrands revenues grow in % with the flow of time, while acquiring importance in the total turnover.
luvurpix.com
Contact me for more details on business plan, forecast and commercial strategy.We fundraising.
Simone Enrico
• Founder
• Strategy planner• Marketing
• Frontend developer
• Backend developer• Develop Team
Leader• Web
developer
• Designer
• Community Manager
• Contests Supervisor
Team
Vera
• Traslaltor
Marco Fabio Gianluca
• System Administrator
luvurpix.comWE ARE HIRING!
MOBILE APP DEV
Timeline
January 2011The idea
• Test in Facebook
• Start of Fanpage
April 2011Start Developing
October 2011Online Prototype
October 2012Checkpoint
Novemberluvurpix.com
• Start studying project
• Being of fundraising
January 2013Start Develop
October 2013luvurpix Online
• Being of marketing campaign
• Launch of landing page countdown
• more than 950 users registered in pre-launch
• +100 uploading during the first contest
• 6700 users• 28% active
users• 3% premium• 400k pageview
per month• 6000 unique
visitors per month
• 11 min average access time
• Website: reuse the whole prototype code
• Develop Mobile APP
luvurpix.com
BOOTSTRAPPING
FUNDRAISING
adoroletuefoto.it
thank you. marco govoni | [email protected] | @marcogovoni
it.linkedin.com/in/govonimarco
Visit our prototype
luvurpix.com