centralized decentralization why now? same old story
TRANSCRIPT
CENTRALIZEDDECENTRALIZATION
Why Now?
Why Now?
Why Now?
Same Old Story
Why Now?
Why Now?
Why Now?
Why Now?
Why Now?
WE’RE NOT THAT DIFFERENT
Desired Outcomes
Why Now?
Why Now?
Why Now?
Why Now?
Why Now?
Solution:Strategic Brand
Refresh Initiative
BRAND IS A GOALAND A MEANS
Laying the Foundation
MAKE THEM WANT TO BE PART
OF THE BRAND
Process is Key:No Shortcuts Allowed
Brand Platform
Positioning Statement
NC State is the preeminent research enterprise and the university of choice for accomplished, high-performing students from around the world. Our extensive partnerships with business, industry and government generate a unique culture of collaboration to address the grand challenges of society. Our cutting-edge, solution- driven research, technology and scholarship result in new ideas, products and services. Our faculty, who are at the forefront of interdisciplinary innovation, lead extraordinary programs in learning and discovery. And as the leader in experiential education, we provide relevant opportunities for students to put learning into practice and develop personal and career-ready skills. Our students, faculty, staff and alumni create economic, societal and intellectual prosperity.
Brand Promise
Creating economic, societal and intellectual prosperity
Brand Drivers
World-leading faculty at the forefront of interdisciplinary innovationCutting-edge, solution-driven research, technology and scholarshipExtensive partnerships with business, industry and governmentLeader in experiential education
Brand Personality
CourageousInnovativeIntellectualPurposeful
TELL THEM WHAT THEY TOLD YOU
THE BRAND IS
The Brand Book is Dead
Roll Out Strategically
Where We AreAnd
Where We Are Going
Widespread Adoption
Short Term Results
Widespread Adoption
Campus Partnerships
Short Term Results
Widespread Adoption
Campus Partnerships
Awards and Recognition
Short Term Results
Widespread Adoption
Campus Partnerships
Awards and Recognition
Shared Positions
Short Term Results
Widespread Adoption
Campus Partnerships
Awards and Recognition
Shared Positions
Short Term Results
Dotted-Line Reporting
Widespread Adoption
Campus Partnerships
Awards and Recognition
Shared Positions
Short Term Results
Dotted-Line Reporting
More Resources
Widespread Adoption
Campus Partnerships
Awards and Recognition
Shared Positions
Short Term Results
Dotted-Line Reporting
More Resources
Campus-Wide Influence
Widespread Adoption
Campus Partnerships
Awards and Recognition
Shared Positions
Short Term Results
Dotted-Line Reporting
More Resources
Campus-Wide Influence
More Authority
