“see now, buy now” trend from a retail perspective
TRANSCRIPT
“See Now, Buy Now” Trend from a Retail Perspective
Elizabeth Hall, Coreyiel Ellis, Isabelle Valentine, Kahina Bessai,
Punn Chirakiti, Sarah Russotto, Mary Sarah Komar
Pros of “See Now, Buy Now” Trend for Retail Market● Increase in sales
● Generates consumer interest
● Reduced mis-timed deliveries
● Access to all
● “Halo Effect”
Cons of “See Now, Buy Now” for Retail Market● Hurts small businesses
● Promotes expendability
● Doesn’t allow for as much creativity
● Financial risk for designers
● Lowers brand value