Do You See Me Now? Strategies for Identifying and Connecting w/Your Clients

My Goals:

• One New Insight

• One Question Answered

• One Answer Questioned

Key Terms• hypothesis - A proposed explanation for

a phenomenon

• Lean Startup Methodology - build a company in small increments by testing & optimizing the details

• Minimum Viable Product - the simplest version of your offering that still provides value

Confirmation Bias

If you build it

They will not come

Everyone Will Love Me

Same?

Nathan Alisha

age 77 17

fav activity Feeding birds Instagram

last purchase medicated linament flavored lip gloss

Define Your Customer• Age

• Race

• Career

• Salary

• Residence

• Likes / Dislikes

There is a difference

Nice to have

NEEDto have

vs

Analyze Your Competitors

• Messaging

• Advertising strategy

• Social media

A.B.C

A lwaysB eC ustomerD eveloping

A.B.C.D.

Customer Development is…

Continuously verifying that your customers want what

you have to offer.

Customer Dev Model

Go to Your Customers• Talk to prospects

• Talk to mentors

• Talk to experts

• Talk to suppliers

• Talk to competitors

• READ / SUBSCRIBE TO RELEVANT BLOGS

Buyer Journey

Discovery Purchase

Time

It’s All About Trust

Tell A Good Story

• Nobody is going to do it but you

• Thought Leadership

• Perfect Your Pitch

• <3 Your Story

“Speeds & Feeds”

• Nobody cares how the sausage gets made

• Customers care about benefits

People don’t buy products. They buy what the product can do for them.

Channels

• Social Media

• Blogging

• EMAIL!!!

• Face-to-Face

• Retail

Continuous Improvement

• Answers begat more questions

• Refine

• Fail Fast!

• Pivot

Adapt or Die

Adapt or Die

Resources• Hootsuite / Buffer

• twtrland.com (producthunt.com)

• fiver.com

• themeforest.net

• namecheap.com

• FIND YOUR BLOGS

Q&A

???

Thank You

David Whitaker

@davidbuilds

linkedin.com/in/davidbuilds