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1ABDO Jacqueline BOUGET AdélaïdeBACCON Tatiana CASSERLY Avril

BAUDIN Perrine HUMBERT Laurence

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o Current position

o Recommendations− B to B− B to C

Group: A1

Product Price

− Mineral filter with automatic chlorine distributor

− From €200 to €350− Second cheapest pool

treatment solution

Place Promotion

− Pool and spa retailers− Pool builders

− Internet− Brochures− Fairs− Press and public relations

Group: A1

Target : both dealers and final customers

Budget

From €60,000 to €70,000 for

two years

Global objectives

− For dealers : recruit 800 active dealers, convince and secure loyalty

− For final consumers : increase sales by 80%

35,000€per year

maximum

Group: A1

New elements : brochures and flyers

Renew positioning of the product− Highlight the trendy natural aspect of the product− Accentuate competitive price− Underline strengths of the product

Distribution target

Brochures − 6,000 for dealers− 2,000 on fairs

Flyers− 1 million or 200 per

dealer

Group: A1

Fairs : the easy way to be everywhere in France

Participate in fairs means− Emphasizing the new positioning− Distributing new brochures− Developing your network Marseille :

Biggest fair with high-level pool

equipmentParis: International

event

Group: A1

Improve relationships with dealers :

Step 1 – New advantages

The best dealers win an attractive weekend

− For the three best sellers− For two people− All-included

Group: A1

Improve relationships with dealers :

Step 2 – Invite dealers to fairs

Casual context : informal setting, friendlySense of intimacy : openness, loyalty and frankness

Opportunity to emphasize new products or important information

Group: A1

Improve relationships with dealers :

Step 3 – Provide a prepared sales argumentary

Continuous training

through Zodiac local sales force

Creation of a sales

argumentaryadapted to new

positioning

Group: A1

Bundle packs : the easy way to sell more

Pack 1 : Installation− Filter system, catridges and chlorine for one season− Price : €433.50 or 13% off

Pack 2 : Whole season− Catridge and chlorine for one season− Price : €159.99 or 20% off

Group: A1

Website : use the Internet tool properly

For greater consistency

− Combine both websites: Zodiac website and Nature 2 website− Easy access to information− Complete information− Reducing of maintenance costs

− Synchronize the information : especially the price

Group: A1

SMS alert : modern way of communication serving

a customers need

Remind the customer to buy a new cartridge :

− 1st SMS : 4 months after purchase− 2nd SMS : 6 months after purchase Underlying

objectiveIncrease sales and consumer

awareness

Group: A1

Budget for 2013-2014

Actions that were not estimated:The bundle pack and the SMS Service Alert

Action Price

o Pool fairs €20,830

o Brochures €14,500

o Fairs invitations €12,400

o Website €6,000

o Top dealers weekends €4,260

o Knowledge of Nature 2 €1,000

TOTAL €59,350

Group: A1

Flyers and

brochures

SMS service

alert

Marseille

pool fair

Paris pool

fair

Weekends

(2013)

Dec.

2012

Estimate, concept,create & print

Adapt currentsoftware

Jan.

2013

Have a technicianimplement software

Choose staff,prepare logistics &food

Send sales pitch todealers by email

Feb. Be ready to distributeSend out invitationsto dealers

Mar. The eventSend informationalflyers about thiscompetition

Oct.Choose staff,prepare logistics &food

Nov.Send out invitationsto dealers

Dec. The event

Group: A1

Main goals

− Reposition Nature 2 Fusion :− Brochures and flyers− Fairs and continuous training

− Develop dealers loyalty :− 800 active dealers− Increase sales by 80%

G

r

o

u

p

A

1ABDO Jacqueline BOUGET AdélaïdeBACCON Tatiana CASSERLY Avril

BAUDIN Perrine HUMBERT Laurence