Zodiac Keymatch How to solve your business issues ?

Laura CHAREYREAlice DUVERTLaura GATTIMaxence LECLERCGuillaume LONCHAMPGuilhem TOIRON

A great paradox

A real differential advantage

o An eco-friendly product

o Provides a better swim sensation

A bad reputation

o Due to the previous version

o The trust of resellers

A great paradox

A lack of visibility

o Badly referenced on the web

o Only leaflets for the final customer

A distribution issue

o Only 400 points of sale

o A complex distribution channel

Some targeted objectives

Increase sales

Increase visibility

Increase team spirit

Define the positioning

of the brand

Erasing our bad reputation

• What for?Offer a fresh start after a previous failure

Highlight the ecologic side

• How? Change the name of the product

• Bring a “purity” and “natural” aspect to the product

• “+” for the efficiency of the technology

Building a solid database

• What for? Nurture the relationship with the final customer

• How? Sending reminders, Promotional offers…

• Budget : 600 €• To be implemented during 2012-2013 season

Being web-referenced

• What for?

Improve the brand visibility

Link your website with its web network

• How? Using a Google Adwords

• Budget : 2000 €

• Before the launching of the new season

Creating QR Codes

• What for?

Keep up to date with technology

Use customer ’s curiosity

• Free and easy to use

• Nature2 website TRY IT OUT NOW!

A mentoring system for a word of mouth sale

• What for?Improve the loyalty to the brand

• How? Discounts on the cartridges for both the mentor and the mentored

• Budget : 4000 €

To be implemented in 2012-2013 season

Creating new partnerships

• What for? Experience a new swimming sensation

• How?

Associating your name and the prestige of a quality partner

Giving a discount on the installation of our pump

In return a sticker with your logo

• Budget : 4900 €

To be implemented during the 2012-2013 and 2013-2014 seasons

Reaching the customer before the action of purchase

• What for?

Catch the customers’ attention about Mineral+

• How?

A sticker on the storefront of the dealers

• Budget : ˂ 500 €

This measure ought to be over by mid 2012

Surfing on the green wave

• What for?

To get credibility

• How?

Being labelised by NF environnement

• Budget : 9000 €

To be implemented before the launch of the season

Inviting your resellers to our seminars

• What for?

Introduce the advantages of the product

Create a team spirit

Make it happen in May, just before hot season

• Budget : An average of 125€ per person for 200 people per year

Welcome breakfast

Presentation of Zodiac and Mineral +

Lunch break

Product test in an indoor pool

+ Activities

Implementing CSR measures

• What for? Give a good brand image to the customers

• How?

Give 1 € to protect the aquatic world

• Budget : 1500 €

This measure is be to implemented it during the

season 2013/2014

An efficient strategy to relaunch the sales

Close relationship

Improve your

image

Reach your target

Improve notoriety

Thank you for listening