norwood expands markets and payments options – announces … · 2016-01-14 · and remittance...

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ASX ANNOUNCEMENT 22 December 2015 Norwood Expands Markets and Payments Options – Announces New Payments, Pricing and World Credit Platforms to Power Future Growth Highlights: Norwood announces comprehensive new payments, pricing and credit management initiatives to drive market penetration of the Company’s consumer Apps outside the roaming market into the long distance telecommunication market and beyond. These initiatives will expand the size of Norwood’s potential customer base and revenue generating capacity. o New Payments Partners: New platform will support multiple payments methods, and will bring new payment partners on board: Stripe, to process cards payments, and Peppermint Innovation, to serve unbanked customers in developing markets. Norwood will see increased customer revenue and net income via these partners through both lower commission rates on card payments and access to unbanked customers who could not previously spend money with Norwood (or other VoIP providers). o Global Dynamic Pricing: Norwood’s services will be priced optimally per calling location and destination, rather than using a fixed global rate. The pricing will vary depending on where users will be calling from and to, with pricing set periodically to optimise gross contribution per region. Timed high-volume plans, including the Company’s Ultimate Plan, will continue to be supported. o World Credit: Norwood will be switching from minutes-based consumption to a credit-based consumption approach, called World Credit, within all of its consumer Apps. This will enable individualised route-based pricing. Norwood’s App users will benefit from individualised corridor pricing by drawing down on their pre-paid World Credit” balance per call, topped up through any of the existing or new payments methods added over time. World Credit is designed to be shared across Apps, facilitating a “single account, multiple App” relationship between Norwood and its customers. o New Payments Partners, Global Dynamic Pricing and World Credit platforms will be rolled out progressively for all of Norwood’s consumer Apps on Android and iOS through Q1 2016. “Sharing Economy” telecommunications pioneer Norwood Systems Ltd (“Norwood” or “the Company”) (ASX: NOR) is pleased to announce a fundamental upgrade to the Company’s consumer App e-commerce framework, focusing on significant improvements to Payments, Pricing and Credit Management with its new World Credit platform. The upgrade will maximise World Phone’s monetisation potential well beyond its existing geographically and pricing defined roaming market.

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Page 1: Norwood Expands Markets and Payments Options – Announces … · 2016-01-14 · and Remittance Platform further across Asia and beyond. About Stripe Stripe is the best way to accept

ASXANNOUNCEMENT

22December2015

NorwoodExpandsMarketsandPaymentsOptions–AnnouncesNewPayments,PricingandWorldCreditPlatformstoPowerFutureGrowth

Highlights:Norwoodannouncescomprehensivenewpayments,pricingandcreditmanagementinitiativestodrivemarketpenetrationoftheCompany’sconsumerAppsoutsidetheroamingmarketintothelongdistancetelecommunicationmarketandbeyond.TheseinitiativeswillexpandthesizeofNorwood’spotentialcustomerbaseandrevenuegeneratingcapacity.

o NewPaymentsPartners:Newplatformwillsupportmultiplepaymentsmethods,andwillbringnew paymentpartnersonboard:Stripe,toprocesscardspayments,and PeppermintInnovation,toserveunbankedcustomersindevelopingmarkets. Norwoodwillseeincreasedcustomerrevenueandnetincomeviathese partnersthroughbothlowercommissionratesoncardpaymentsandaccess tounbankedcustomerswhocouldnotpreviouslyspendmoneywithNorwood (orotherVoIPproviders).

o GlobalDynamicPricing: Norwood’sserviceswillbepricedoptimallypercallinglocationand destination,ratherthanusingafixedglobalrate.Thepricingwillvary dependingonwhereuserswillbecallingfromandto,withpricingset periodicallytooptimisegrosscontributionperregion.Timedhigh-volume plans,includingtheCompany’sUltimatePlan,willcontinuetobesupported.

o WorldCredit: Norwoodwillbeswitchingfromminutes-basedconsumptiontoacredit-based consumptionapproach,calledWorldCredit,withinallofitsconsumerApps. Thiswillenableindividualisedroute-basedpricing.Norwood’sAppuserswill benefitfromindividualisedcorridorpricingbydrawingdownontheirpre-paid “WorldCredit”balancepercall,toppedupthroughanyoftheexistingornew paymentsmethodsaddedovertime.WorldCreditisdesignedtobeshared acrossApps,facilitatinga“singleaccount,multipleApp”relationshipbetween Norwoodanditscustomers.

o NewPaymentsPartners,GlobalDynamicPricingandWorldCreditplatformswillberolledoutprogressivelyforallofNorwood’sconsumerAppsonAndroidandiOSthroughQ12016.

“SharingEconomy”telecommunicationspioneerNorwoodSystemsLtd(“Norwood”or“theCompany”)(ASX:NOR) is pleased to announce a fundamental upgrade to the Company’s consumer App e-commerceframework, focusingonsignificant improvementstoPayments,PricingandCreditManagementwith itsnewWorldCreditplatform.

TheupgradewillmaximiseWorldPhone’smonetisationpotentialwellbeyonditsexistinggeographicallyandpricingdefinedroamingmarket.

Page 2: Norwood Expands Markets and Payments Options – Announces … · 2016-01-14 · and Remittance Platform further across Asia and beyond. About Stripe Stripe is the best way to accept

PaymenttypesMarkets

Roaming Long-distance Unbanked

In-AppPurchase: Existing ✓New N/A

CreditCard: ✓New ✓New N/A

Non-CreditCard: ✓New ✓New ✓New

LoyaltyPoints Future Future Future

ExpansionofPaymentOptionsandAddressableMarkets

Norwoodisbringingadditionalpaymentspartnersonboard,tosupportdirectcreditcardpayments,aswellasnovel non-credit card payments and remittances platforms to serve customers without bank accounts indevelopingmarkets.Norwoodexpects thesepaymentpartner initiatives to loweraveragecommission ratespaid out to partners, as well as expanding Norwood’s addressablemarket to the ‘unbanked’ sector in thedevelopingworld. Two new payments partners for Norwood are Stripe, a US-headquartered Internet andMobile payments company, and Peppermint Innovation Limited (ASX: PIL), a Western Australian-headquarteredPaymentsPlatformcompany, focusingonbringing the“unbanked” into theglobalpaymentssystem.

ThisupgradealsomarksasubstantialchangetoNorwood’spricingstrategy,movingfromasingleglobalflat-ratepricingregimetoamoreflexible,globally-tailoredcontribution-maximisedpricingmodel.ThischangewillenlargeNorwood’saddressableworldwidemarket,aswellasexpandingusecasesforWorldPhoneandotherNorwoodAppsbeyondtheexistingroamingtravellermarketintothegeneralisedlong-distancemarket.Thisstrategywillspecificallytargetkeyidentifiedhigh-valuepricingcorridors.

ExampleTelcoPricingCorridors(notactualdata)

WorldCredit isanewshared-creditplatformenablesusers tomaintainasingle,securelymanagedpre-paidcredit balancewithNorwood that canbe appliedon telecommunications services acrossmultipleNorwoodApps.MaintainingastoredcreditbalanceperuserthatcanbesharedacrossAppswillprovideNorwoodwiththebasisfor:

o Flexiblepricing,adaptedpercallingrouteontheWorldPhoneApp

US– Mexico$0.80/min

EU– SaudiArabia$1.50/min

Yemen– Ghana$5.20/min

Australia– India$1.20/min

NewPaymentOptions

NewMarkets

Page 3: Norwood Expands Markets and Payments Options – Announces … · 2016-01-14 · and Remittance Platform further across Asia and beyond. About Stripe Stripe is the best way to accept

o Supportforstreamlinedmulti-ApprelationshipswithNorwood’scustomers,forexampletosupport“familyplans”ormultipleNorwoodAppsthataddressdifferenttargetedusecases.

WorldCreditoperatingacrossmultipleNorwoodApps

NorwoodSystemsCEOandFounder,PaulOstergaard,commented:

“IamveryexcitedtointroduceWorldCredittothepublic,asitisaninitiativethatwehavebeenworkingonforsome time now. It leverages the best insights of one of the world’s foremost telecommunications pricingexperts,whohasbeenadvisingtheCompanyonitsglobalpricingstrategysinceAugustthisyear.WorldCreditlaysthefoundationforafutureconsumermulti-AppbusinessforNorwood–asignificantpartofourstrategy–withasinglecommonpaymentsframeworkacrossallsuchApps.“Thenewcontribution-maximisedpricingmodeltakesourCompanyintoanewplayingfield,whereforthefirsttimeweaddresstheentiregloballong-distancetelecommunicationsmarket,currentlyestimatedat600billionminutesperyear,openingmanynewopportunitiesinadditiontoourexistingpresenceintheroamingmarket.“ExpandedPaymentsOptionsandtheWorldCreditPlatformwillalsoprovideNorwoodwithimprovedmarginsandmarketreach,aswellasgivingourcustomersunparalleledflexibilityinhowtheytransactwithus.“Ouraward-winningWorldPhoneApphasexperiencedgreat initialsuccesssince its launchonlyfivemonthsago,regularlyachievingdailydownloadratesonAppStoresthatarehigherthanmanycompetingVoIPApps’dailydownloadrates–acrossnumerousmarkets.WorldPhonehasalsobeengeneratinghighlyencouragingearlyrevenueinanumberofinterestingmarkets.“We see these new initiatives on pricing, payments and shared credit as really important and valuableadditionstoouroverallrevenueandgo-to-marketmodels.Sincelaunch,wehavenotedanasymmetricuptakeandmonetisationoftheWorldPhoneAppacrossmanymarkets.Inmanycases,webelievethistobeduetothecompetitiveness(oralternatively lackthereof)ofourexistingflat-rateglobalpricingwhenappliedacrossmany differently-priced markets. These new initiatives are designed to drive additional App uptake andmonetisationinanumberofmarketsegmentsthatwecurrentlydon’tyetcompeteeffectivelyin.“Finally,onbehalfoftheentireNorwoodteam,Iwanttowishour investorsandsupporterstheverybestfortheholidayseasonandtheNewYear.Weappreciatethatithasrecentlybeenaturbulenttimeinthemarketand want to re-affirm the team’s commitment and dedication to building the world’s most compellingtelecommunications platforms, powered by an exciting array of beautiful, easy-to-use and monetisableconsumerandcorporateapplications.Having laidarobust foundationoverthepast fivemonths, intermsofourpeople, systems,productsand services,weareworkingveryhard– through thebreak–onanamazingproduct pipeline and an equally amazing array of customer and partner opportunities before us. We arelookingforwardto2016withgreatanticipation.Thankyouforyoursupporttodate.”

Userspurchasecommon“WorldCredit”onanyofNorwood’s consumerApps

EachApp isawareof(anddisplays)thecurrentcommoncreditbalance

EachAppcanusetheavailablecommoncreditbalanceforcalls,otherservices,respectively

World Phone

Calls

World App 2

Service2 Service3

World App 3

Page 4: Norwood Expands Markets and Payments Options – Announces … · 2016-01-14 · and Remittance Platform further across Asia and beyond. About Stripe Stripe is the best way to accept

-ENDS-

ForFurtherinformation,pleasecontact:PaulOstergaard,CEO&FounderOffice:+61892003500Web:www.norwoodsystems.comTwitter:@norwoodsystems,@paulostergaard

ShaneMurphy,FTIConsultingOffice:+6194858888Direct:+61894858804Mobile:+61420945291Twitter:@ShaneWMurphy

BackgroundIndividual travellers,businessesandgovernmentsgloballyare incurringsignificant internationalcall roamingcharges. Informa Telecom estimates that mobile operators today bill more than US$55 billion annually inroamingcharges*,whichisforecasttogrowtomorethan$80billionby2018(source:JuniperResearchreportontheMobileRoamingMarket,2014).

Norwood Systems’ patent-pending cloud service platforms integrate the international fixed phone networkwith short-haul Voice over Internet Protocol (VoIP) technologies to optimise roaming business travellers’telephonyexperiences.

Australian businesses and individual business travellers are using Norwood’s services today on multiplecontinents.TheCompanyhasbuiltupasignificantpipelineofprospects,includingglobalplayersintheareasofaviation,professionalservices,banking,telecommunications,engineeringandlegalservices.

AboutNorwoodSystemsNorwood Systems Ltd (ASX: NOR) is revolutionizing the ‘Sharing Economy’ delivery of high-qualitytelecommunications services for individual business travellers and organisations on a worldwide basis. TheCompanylistedontheASXon16June2015.

NorwoodSystemswasfoundedin2011todevelopandsupplythebestpossibleglobalmobilityandroamingsolutions using Over-the-Top (OTT) technologies. The Company’s breakthrough offerings, CORONA™ andWorld Phone™, deliver the world’s most advanced international fixed-line roaming solutions addressing abroadspectrumofcustomers,fromindividualbusinesstravellersallthewaythroughtolargeenterpriseandgovernmentclients.

CORONA is an award-winning, enterprise-class cloud services platform thatintegrates compatible mobile devices securely and seamlessly with theorganisation’sexistingUnifiedCommunicationorPBXnetworks, independentoftheirlocation.

World Phone is an award-winning, revolutionary communications App,deliveringeffortless ‘Sharingeconomy’ consumer access to leading fixed-linenetwork service providers around the world, providing unparalleled localaccesstohigh-qualityvoicenetworksinmorethan90countries.

AboutPeppermintInnovationPeppermint InnovationLimited(ASX:PIL) is isacompanyfocusedonthecommercialisationofaproprietaryMobile Banking, Payments and Remittance technology, designed for banks, mobile money operators,remittance companies, payment processors, retailers/merchants, credit card companies, and microfinanceinstitutions.

WorldPhone™

Page 5: Norwood Expands Markets and Payments Options – Announces … · 2016-01-14 · and Remittance Platform further across Asia and beyond. About Stripe Stripe is the best way to accept

ThefocusofPeppermint’s initialefforts is inthePhilippines,acountrywithapopulationofcirca100millionpeopleand105millionmobilephonesinuse,whereover4yearshavebeenspentdevelopingandintegratingthetechnology,whichiscurrentlybeingusedbythreeleadingcommercialbanks.

Peppermint aims to leverage a successful commercialisation strategy in the Philippines and build onestablished relationships inorder todevelopa commercialpresenceutilising theMobileBanking,PaymentsandRemittancePlatformfurtheracrossAsiaandbeyond.

AboutStripeStripe is thebestwaytoacceptpaymentsonlineand inmobileapps.Stripehandlesbillionsofdollarseveryyearforforward-thinkingbusinessesaroundtheworld.

Stripenowprocessesbillionsofdollarsayearforthousandsofbusinesses,fromnewly-launchedstart-upstoFortune500companies.SinceStripepowerssomanynewbusinesses, it'sasnapshotofhowthe Internet ischanging;manyusersareincategoriesthatbarelyexistedfiveyearsago.WebandmobilebusinessesaroundtheworldusingStripeincludeTwitter,Kickstarter,Shopify,Salesforce,Lyft,andmanymore.

Stripe is358peopleandheadquartered inanold trunk factory in theMissiondistrictof SanFrancisco. Thecompany has received around $300 million in funding to date; investors include Sequoia Capital, Visa,AmericanExpress,PeterThiel,andElonMusk.