northern voice 2010: why i play alternate reality games
DESCRIPTION
My Northern Voice Presentation (May 7-8, 2010) http://bit.ly/bXCZezTRANSCRIPT
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Why I play Alternate Reality
Games
(and why you should too)!
Phillip JeffreyNorthern Voice 2010
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Outline
• The Lost Ring
• Urgent Evoke
• Questions/Discussion
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What are Alternate Reality?What are Alternate Reality
Games?
ilovebees.com worldwithoutoil.org
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The Lost Ring unravel the mystery
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The Lost Ring
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The Lost Ring A Call for Help
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The Lost Ring Player-generated Wiki
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The Lost Ring Knowledge Space
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The Lost Ring The third ring is found
flickr photos by cubicgarden
flickr photos by cubicgarden
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The Lost Ring Personal Experiences
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The Lost RingSucked into real life by online fantasy worlds ~Globe & Mail, April 2008
“This changes your everyday life”
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The Lost RingDark Marketing - Dentsu-ho, Japanese publication
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Labyrinth training (Video) Social Benefits of The Lost Ring
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• Enjoyment
• Social Experiences
• New Knowledge
Why I played The Lost Ring
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Mission Food Security
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Learn2Mission: Food Security
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Mission: Food SecurityAct2
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Mission: Food Security Imagine2
photo by flickr user kiyoshi.be http://bit.ly/bEYl7o
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Google Wind$38 million dollar renewable energy investment - 2 Wind farms
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Urgent Evoke Empowering Women
UNICEF Encourages cricket for boys and girls in Namibia
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Why I play Evoke
• To try and make a difference in my world
• To develop new knowledge about cool solutions to social issues
• To attend the 1st EVOKE summit in DC
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References
• Jane McGonigal IFTF - http://avantgame.com
• http://blog.avantgame.com/2008/08/we-found-lost-ring.htmld
• The Lost Ring Case Study - http://work.akqa.com/thelostring/
• Urgent Evoke - http://www.urgentevoke.com
• Alternate Reality Games Network http://www.argn.com/