“no budget, low tech, high impact alternate reality games” by patrick shepherd - serious play...
DESCRIPTION
Patrick Shepherd speaks about “No Budget, Low Tech, High Impact Alternate Reality Games” at the Serious Play Conference 2012 ABSTRACT: How can you create an Alternate Reality Game (ARG) that generates enthusiasm and engagement on a very small budget, using technologies readily available to anyone? In this session, you will see an ARG called Operation Ethics Infiltration used at the 18th National Government Ethics Conference. The main purpose of the game was to encourage engaged conference behavior by rewarding conference attendees for participating in sessions, asking questions, immediately applying knowledge learned, and networking with fellow attendees. In this case-study session you will get a transferrable model for an ARG that you can use in your organizations to create high-impact engagement and enthusiasm using readily available technologies on a tiny budget. You will walk through the game design process, game play considerations, technological options, marketing, how to manage audience limitations, and the lessons learned.TRANSCRIPT
No Budget, Low Tech, H
igh
Impact ARGs
Patrick Shepherd
and
Ryan Segrist
What is an ARG?
An interactive narrative that uses the real world as a platform.
OrA story you can live within.
Exercise
Obj
ectiv
esModel Conference Behavior O
bjectives?
Let’s pick an audience and objective
Ince
ntive
s Tokens and missions in the game Incentives?
Let’s create some incentives
Nar
rativ
eGives value to incentives N
arrative?
Let’s create a narrative
Mar
ketin
g Marketing sells the story Marketing?
How shall we market our story
Para
met
ers What tools do we have? Lim
itations?What are the limits for our audience?
Cons
truc
tion Operation Ethics Infiltration Gam
e Play
Let’s make a game!!! :D
Mea
sure
men
t Define Success
After
Action
Useful Links: www.seriousplayconference.comwww.seriousgamesdirectory.comwww.seriousgamesassociation.com
Contact: [email protected]