make an alternate reality game!

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© 2005 Institute for the Future. All rights reserved. SR-1108 | © 2007 Institute for the Future. All rights reserved. How to invent an alternate reality tips from game designer Jane McGonigal games

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Tips for young game designers.

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Page 1: Make An Alternate Reality Game!

© 2005 Institute for the Future. All rights reserved.

SR-1108 | © 2007 Institute for the Future. All rights reserved.

How to invent an alternate reality

tips from game designer Jane McGonigal

games

Page 2: Make An Alternate Reality Game!

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An alternate reality game is an adventure you have in

real life.

You can’t play it alone! You have to join forces online

with many other players.

Most importantly: the game can show up anywhere, anytime! Let’s

play!

Page 3: Make An Alternate Reality Game!

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10 Steps to Inventing an ARG

1. Start a puppet master team!

Join our team!

Page 4: Make An Alternate Reality Game!

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10 Steps to Inventing an ARG

2. Brainstorm your theme or story. What’s the game about?

Now give the game a name!

Best idea EVER

Page 5: Make An Alternate Reality Game!

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10 Steps to Inventing an ARG

3. Pick the game “verbs.” What are you asking players to DO to win the game?

Solve… collect… create… go to… write… find…

Do what?!

Page 6: Make An Alternate Reality Game!

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10 Steps to Inventing an ARG

4. Make a “media plan”. What sites and technologies will you use?

Blogs… SMS… Facebook… Twitter… MySpace… IM… email… websites… Flickr… Youtube… ITunes…

Ooh, let’s use

that!

Page 7: Make An Alternate Reality Game!

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10 Steps to Inventing an ARG

5. Design your community. What collaboration sites and technologies will you use?

Wikis… Google Docs or Groups… Discussion forums… Comments…

social network group…

share!discuss!

Page 8: Make An Alternate Reality Game!

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10 Steps to Inventing an ARG

6. Decide on a launch date – when does the game start? How long will it last?

Save the date!

Page 9: Make An Alternate Reality Game!

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10 Steps to Inventing an ARG

7. Identify your team’s strengths, and pick design roles:

story writer, researcher, game director, media artist, puzzle designer, actor/interactor…

I’m so good…

Page 10: Make An Alternate Reality Game!

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10 Steps to Inventing an ARG

8. Make a game timeline.

How does is start? What happens next? Are there important “plot points” or missions? What is the media schedule? How does it end?

& then what?

Page 11: Make An Alternate Reality Game!

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10 Steps to Inventing an ARG

9. Create the content!

Set up your characters’ profiles and sites…

Make your videos, take your photos, write your blog posts, create your puzzle clues...

We made it!

Page 12: Make An Alternate Reality Game!

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10 Steps to Inventing an ARG

10. Decide who to invite.

How many players do you want? And who will you invite?

Friends, family, classes, online communities, neighborhoods…?

Wanna play?

Page 13: Make An Alternate Reality Game!

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10 Steps to Inventing an ARG

That’s it!

YOU’RE READY TO PLAY!

OMG! Let’s go!

Page 14: Make An Alternate Reality Game!

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4 Secrets of an Awesome ARG

1. Make sure your players know EXACTLY what to do.

“THIS IS YOUR MISSION!”It’s your mission!

Page 15: Make An Alternate Reality Game!

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4 Secrets of an Awesome ARG

2. Help your players show off their superpowers!

“What are YOU good at?!”

Secret strength!

Page 16: Make An Alternate Reality Game!

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4 Secrets of an Awesome ARG

3. Make it super-social!

Bring your players together in “real time”… and real space?

We’re so together

Page 17: Make An Alternate Reality Game!

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4 Secrets of an Awesome ARG

4. Your players are the real stars of the game.

“Starring… YOU!”You’re

amazing!

Page 18: Make An Alternate Reality Game!

© 2005 Institute for the Future. All rights reserved.

SR-1108 | © 2007 Institute for the Future. All rights reserved.

How to invent an alternate reality

You can write me!

[email protected]

games