alternate reality gaming: ‘life imitates arg.avantgame.com/mcgonigal arg macarthur foundation nov...
TRANSCRIPT
![Page 1: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/1.jpg)
Alternate Reality Gaming
JANE MCGONIGAL game studies / game designUniversity of California @ Berkeley / 42 Entertainment
![Page 2: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/2.jpg)
gaming that feels like real life, only MORE players who feel more capable, more confident more expressive,
more engaged and more connected in their real everyday lives
“Life imitates ARG.”-ARG player g_rottic
![Page 3: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/3.jpg)
What is Alternate Reality Gaming?
![Page 4: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/4.jpg)
What is Alternate Reality Gaming?
An interactive drama played out online and in real-world spaces,
![Page 5: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/5.jpg)
What is Alternate Reality Gaming?
An interactive drama played out online and in real-world spaces,
taking place over several weeks or months,
![Page 6: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/6.jpg)
What is Alternate Reality Gaming?
An interactive drama played out online and in real-world spaces,
taking place over several weeks or months,
in which dozens, hundreds, or thousands of players come together online,
![Page 7: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/7.jpg)
What is Alternate Reality Gaming?
An interactive drama played out online and in real-world spaces,
taking place over several weeks or months,
in which dozens, hundreds, or thousands of players come together online,
form collaborative social networks,
![Page 8: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/8.jpg)
What is Alternate Reality Gaming?
An interactive drama played out online and in real-world spaces,
taking place over several weeks or months,
in which dozens, hundreds, or thousands of players come together online,
form collaborative social networks,
and work together to solve a mystery or problem…
![Page 9: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/9.jpg)
What is Alternate Reality Gaming?
An interactive drama played out online and in real-world spaces,
taking place over several weeks or months,
in which dozens, hundreds, or thousands of players come together online,
form collaborative social networks,
and work together to solve a mystery or problem
…that would be absolutely impossible to solve alone.
![Page 10: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/10.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
6 key terms that describe ARGs
![Page 11: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/11.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
Case study: I LOVE BEES (2004)
![Page 12: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/12.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
cross media: clues, narratives and missions are distributed via a variety of digital media:
![Page 13: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/13.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
cross media: clues, narratives and missions are distributed via a variety of digital media:
• web sites• emails• blogs• MP3s and DVDs• web cams• text messages• instant messages • networked game consoles• handheld GPS devices
![Page 14: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/14.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 15: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/15.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 16: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/16.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 17: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/17.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 18: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/18.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 19: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/19.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 20: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/20.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
pervasive: extending into the real-world, taking place in everyday environments
![Page 21: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/21.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
pervasive: extending into the real-world, taking place in everyday environments
• physical clues are embedded in everyday environments
• location-specific information is required
• site-specific missions and challenges are given
• public “ubiquitous computing” and personal mobile technologies become essential tools for players
![Page 22: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/22.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 23: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/23.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 24: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/24.jpg)
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 25: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/25.jpg)
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 26: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/26.jpg)
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
What is Alternate Reality Gaming?
persistent: 24 hours a day, 7 days a week
![Page 27: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/27.jpg)
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
What is Alternate Reality Gaming?
persistent: 24 hours a day, 7 days a week
• always on
• unfolds in “real-time”
• organic and responsive to players
![Page 28: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/28.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 29: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/29.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 30: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/30.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
collaborative: designed to be absolutely impossible for an individual or small group to solve in isolation
• parse information strategically
• require location-specific information
• massively-scale challenges
• “walk and talk and chew gum” design
![Page 31: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/31.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
constructive: requires players to build the gaming platform themselves
![Page 32: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/32.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
constructive: requires players to build the gaming platform themselves
• “Batteries Not Included” design
• communities self-organize
• communications systems are designed and developed by the players
• social engineering
![Page 33: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/33.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 34: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/34.jpg)
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 35: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/35.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
![Page 36: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/36.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
expressive: requires and inspires user self-expression
![Page 37: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/37.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
expressive: requires and inspires user self-expression
• user-created web sites and blogs
• player guides
• communications missions
• new languages
• fan art
• mass media interventions
![Page 38: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/38.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
expressive: requires and inspires user self-expression
![Page 39: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/39.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
expressive: requires and inspires user self-expression
![Page 40: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/40.jpg)
What is Alternate Reality Gaming?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
expressive: requires and inspires user self-expression
net: !attach act |
drop !attach act |
drop !route proc attach proc net
grope: !probe host crypt weak
!decrypt host decrypt confidence 100 !
probe master sector fail
surg: !invntry primary sector proc procinvntry 343 working 0 dmg 38 dmg unk 2 broken 102 abs 201 !invntry primary sector mem meminvntry 678223072849 clear 0.0007 dmg 0.0014 frgm 1.41 abs 98.5879 net: !attach act |
![Page 41: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/41.jpg)
What does Alternate Reality Gaming accomplish?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
TECHNOLOGICAL CONFIDENCE:
• Players gain skills and experience using a variety of new media and network technologies.
• Players become confident using these technologies in real-world contexts.
![Page 42: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/42.jpg)
What does Alternate Reality Gaming accomplish?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
COLLABORATION SKILLS:
• Players experience the new kinds of collaboration made possible by mobile and ubiquitous network technologies: e.g., ad-hoc, real-time cooperation
• ARGs demonstrate the importance of individual responsibility and contribution within a big group –everybody is uniquely necessary and valued
![Page 43: Alternate Reality Gaming: ‘Life Imitates ARG.avantgame.com/McGonigal ARG MacArthur Foundation NOV 04.pdf · Alternate Reality Gaming JANE MCGONIGAL game studies / game design University](https://reader031.vdocuments.us/reader031/viewer/2022030916/5b6475937f8b9aec518d467b/html5/thumbnails/43.jpg)
What does Alternate Reality Gaming accomplish?
cross-mediapervasivepersistent
collaborativeconstructiveexpressive
COMMUNITY:
• Players feel more connected to and actively engaged with others, both in terms of local community and distributed community
• Players become a part of “something bigger”