niklas slotte - ar as part of the consumer shopping experience - mindtrek 2016
TRANSCRIPT
SAYDUCKMINDTREK 2016
AR AS PART OF THE CONSUMER SHOPPING EXPERIENCE
NIKLAS SLOTTECEO
THE PROBLEM
What’s the problem?People lack access to:
Inspiration Imagination
63% spend 2-4+ weeks before purchasing
On average, furniture shoppers search 14.2 times before purchasing
Over 60% visit 2-5+ sites prior to purchase
Over 55% of consumers want to see the product before buying it.
Furniture e-commerce conversion rate stands only at 2%
Shopping cart abandonment is at 50%
BRIEF HISTORY
2012
2012
We’ve come a long way…
2013
2014
2015
Founded Go-to-market Sayduck AppFocus &Growth
CONFIDENTIAL
+50kSESSIONS /
MONTH
+50kSAYDUCKAPP DL’s
+100k3D VIEWS /
MONTH
+100BRANDS ONPLATFORM
World leading brands on platform
+1MIN TOTAL
REVENUES
Current Traction
“No assembly required”
“So elegantly
pithy”
“Place furniture from a range of brands in your
space.”
Press & Awards
“The next hot
European startups”
SAYDUCK TODAY
Sayduck Platform
External EmbedsSayduck.comSayduck App
+ Branded Apps (White label)
High-End
The furnishing market is worth ~€750B - less than 10% is online. There are over 10k design brands and retailers.
CONFIDENTIAL
5%
20%
75%
Premium Brand
Mass / Low-end
• Our current focus has been in high-end, we need to move down the pyramid to reach a wide audience
The Market
LEARNINGS
Our position in the Journey
Inspiration Discovery Validation Purchase
Our Focus
Product Page 3D View Home ViewNO Magazine Calibration
Sayduck App - Steps to markerless AR
Measuring AR & Markerless
First Questions Second Question
40%AR HAPPINESS6/2016
50%AR
HAPPINESS10/2016
Things we learned• 42% would feel more confident to
buy furniture items online when using Sayduck
• Sayduck increases the upper limit value of an item purchased online by 27%
• 23% of shoppers have returned an item when purchased online --> 47% thinks that Sayduck will help them with size / fit / matching problems
bathrooms.com:Conversion rate more than double on consumers who download the app vs. they who don’t
Average Order Value almost 25% higher on consumers who download app vs. they who don't
CONFIDENTIAL
3D for manypurposes
Virtual Reality
Augmented Reality
PhotorealisticProduct Shots
3D in browser with WebGL
What we think works1. People connect with our problem 2. Markerless is a great improvement
3. 3D Viewer (WebGL) is a great addition
4. More relevant content to more relevant people
THE FUTURE - WHAT WE DON’T KNOW
What is the right device for AR?
Is current AR good enough?1. Is the experience good enough? Is it a main feature or a complimentary feature?
2. Are we real creating value for the user?
3. What is the right way to measure ‘value’?
