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What is HbbTV

Broadcast + Internet

OPEN GLOBAL STANDARD

2009

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Internet Application for TV

Smart TV brought internet onto the TV sets But all manufacturers like Samsung, Sony,

Philips have their own standards for applications

HbbTV is an open standard and will increase services by bringing interactivity part of every program

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Why Application? Internet is full of information HbbTV application is filtering only the needed

information from web for TV Similar how tablet computers and mobile

phones need customized applications to sort the information

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HbbTV in Europe

Trials also in Australia, China, Japan, US

in regular operation

announced / trials

no information

other plans

Source: HbbTV association

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Red button You can control HbbTV

with the Red button on you remote control

The key content will be: Enhanced EPG with

pictures, synopsis, trailers Catch up TV + Video on-

demand Articles + news

And much more in the future!

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User’s view This is an example how

you see launcher offering you HbbTV services

And this is how you can open the service with your Red Button

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User’s view And this is what you see on to the top

of your TV screen; EPG

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Second Screens In future Second

Screens will play an important role to bring interactivity and social media tools for TV viewers

MTV3 in Finland is testing web service where you can record 30” TV show and send it to your friends via social media

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Second Screens and HbbTV The next step will be

the integration of HbbTV and Second Screens

That will mean that next generation HbbTV is going to be devoloped from anonymous services towards personal services - Web Real-Time Communication (Web RTC)