© 2007 Seattle’s Convention and Visitors Bureau

IN THIS ISSUE:Outlook on Tourism

News & Initiatives

PCMA At-A-GlanceSchedule Highlights

SpeakersTours

CommitteesSponsors

Tourism Ambassador

Membership Events Calendar

Member Opportunities

Outlook on TourismA Message from Don Welsh, President & CEO, Seattle’s Convention and Visitors Bureau

Dear Tourism Supporter:

As Paul Revere once said, “the British are coming!” The rallying cry in our office and around the city recently is “PCMA is coming!”

Just one month from now, the Professional Convention Management Association (PCMA) Annual Meeting will take place in Seattle. As we all know, this meeting will not only showcase our city, but will also expose thousands of meeting planners and association executives to our region, Washington State and the Pacific Northwest.

January 13-16, 2008, approximately 3,500 of the nation’s most influential meeting and tourism leaders will convene in Seattle. Our opening reception on Sunday, January 13 (as well as most core convention meetings) will take place in the Washington State Convention & Trade Center, followed by a late evening dessert, fashion show and shopping extravaganza at the Nordstrom flagship store in downtown Seattle.

Similar networking receptions and parties are scheduled for Bell Harbor International Conference Center, Experience Music Project, Kell’s Irish Restaurant & Pub and the Sheraton Seattle Hotel. Between 80-100 parties and restaurant buyouts will take place throughout the week. Our PCMA guests will truly experience the very best that we have to offer during their time here.

Our city and region has gained the reputation for being team-oriented when taking care of our customers and one another. I am so proud and grateful to say that this attitude has prevailed from day one of our planning for the PCMA Annual Meeting. We have successfully raised the $1.5 million that is required to host PCMA, anchored by a very generous $500,000 commitment from the Washington State Convention & Trade Center. A complete listing of all of the major sponsors can be found inside this newsletter. Thanks to those of you who have contributed cash, in-kind and thousands of volunteer hours over the last year to get ready for PCMA. We are honored and grateful!

In closing, we are thrilled to be hosting PCMA, and we know that attendees will have a great meeting and fond memories of their Seattle experience. However, we must not lose sight of the fact that generating new business is the primary goal for all of us involved. Therefore, the commitment that we have made to our Board of Directors and other key financial stakeholders is to generate in excess of $50 million in future new convention business for the city and region. Our sales and marketing teams have strategies in place to track our PCMA guests long after they depart Seattle.

Thank you, Seattle. Here’s to future business!

Sincerely,

Oct. 2 – Heathman Hotel Opens. The Heathman Hotel Kirkland, sister property of the Heathman Hotel in Portland, Oregon opened with 91 guestrooms, 2,500 square-feet of meeting space, a 5,000 square-foot spa and Trellis, a 90-seat restaurant and bar and fitness center.

Oct. 4 – Sheraton Hosts “Glam Opening.” The Sheraton Seattle Hotel celebrated the official opening of its new Union Street Tower with a blow-out, street-closing celebration featuring a public concert by Kool & The Gang. The expanded property offers an additional 31,000 square feet of meeting space and brings total guestrooms to 1,258, making the Sheraton the first 1,000-plus guestroom hotel in the city.

Oct. 12 – Alaska Airline Inaugurates Hawaii Service. Daily nonstop service between Seattle and Honolulu was inaugurated, followed by the commencement of service to Lihue, on the island of Kauai, on Oct. 28. The new flights are operated by a Boeing 737-800.

Oct. 12 – Alexis Hotel Unveils Luxurious New Look. The Alexis inaugurated a $10 million renovation that added 12 new guestrooms and a new gallery-inspired interior design while keeping the hotel’s historic 1901 exterior intact. The redesign also updated the property’s 2,905 square-feet of meeting and banquet space.

ISSUE 3: DECEMBER 2007

from Seattle’s Convention and Visitors Bureaunews

Oct. 27 – Seattle Hosts Climate Conference. The U.S. Conference of Mayors drew more than 100 mayors as well as former President Clinton and former Vice President Al Gore to focus on climate change. In 2005, Mayor Greg Nickels launched the U.S. Mayors Climate Protection Agreement to advance the goals of the Kyoto Protocol through leadership and action. More than 700 mayors have now signed on and the U.S. Conference of Mayors has launched its Climate Protection Center to administer and track the agreement.

Nov. 12 – Lufthansa Airlines. New daily international non-stop service between Seattle and Frankfurt, Germany, will begin March 30, 2008; Lufthansa is the largest carrier of international passengers in the world and Frankfurt is the eighth largest airport in the world.

November 28 – Convention of Culture. The 2007 Cultural & Heritage Tourism Alliance Conference was held in Seattle, through December 1. SCVB’s Cultural Tourism Director, Tracey Wickersham, chaired the conference.

NEWS & INITIATIVES

Sheraton Seattle Hotel

Mayor Greg Nickels at U.S. Conference of Mayors

Conference attendees join Savor Seattle Food Tours

The upcoming Professional Convention Management Association (PCMA) convention will showcase Seattle and the surrounding area to 3,500 meeting professionals, CEOs and meetings and convention industry suppliers, many of whom are decision makers of future business.

The economic impact for the immediate meeting in January 2008 is $4.5 million, though the potential economic impact from future business stimulated by the meeting is several times greater.

Throughout 2007, SCVB has been preparing to host PCMA, engaging the participation of Seattle’s destination sales and services team. For more information, contact Joan Cahill at (206) 461-5834 or jcahill@visitseattle.org

Most meetings will take place at the WSCTC along with pre-conference activities at nearby hotels and venues.

Look inside for details on...

Schedule HighlightsSpeakersSeattle Area ToursPre- and Post-Conference Tours

Passport to NW WinesPCMA attendees will have a chance to win a fully-stocked wine refrigerator!

PCMA SponsorsThere’s still time to participate and be a part of this exciting opportunity! For more information and to confirm your support please contact:

Joan Cahill, CMP, 206-461-5834jcahill@visitseattle.org

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Dec 2007 Page 1

© 2007 Seattle’s Convention and Visitors Bureau

WHO’S WHO AT THE BUREAU

CONVENTION SALESTom Norwalk, Senior VP Sales & MarketingBrianna Mark, Administrative AssistantJoan Cahill, CMP, Director, Special ProjectsJanet Hunter, Director of SalesWendy Petersen, Director, Midwest RegionAlison LaFollette, Director, Eastern RegionStephanie Soper, Convention Sales ManagerAudrey R. Fan, Convention Sales ManagerCynthia Lydum, Convention Sales ManagerJoan Magnano-Damm, Convention Sales ManagerTim Quigley, Convention Sales ManagerTasha Sawabini, Convention Sales ManagerChristopher Garratt, Convention Sales ManagerJulia Smith, Sales Systems CoordinatorSeason Hansen, Convention Sales CoordinatorJulianne Gaffield, Convention Sales CoordinatorKim Hall, Convention Sales Coordinator

CONVENTION & VISITOR SERVICESKae H. Block, CMP, Director, Convention ServicesAdriane Friedman, Convention Services ManagerKathy Williams, Convention Services Coordinator

MEMBERSHIPSteve Maris, Membership DirectorRosemary Rasp, Membership Services Manager

HOUSING BUREAUSusan Ranney, Reservations & Housing ManagerSteve Jaquith, Sr. Consumer Housing CoordinatorTanya Seeburger, Consumer Housing CoordinatorCheryl Fischer, Consumer Housing Coordinator

TOURISM DEVELOPMENTBrad Jones, CTP, Director, Tourism Development -- UK, Europe and AustraliaMarj Snyder, Director, Tourism Development -- USA and CanadaMichael Kurtz, Director, Tourism Development -- Asia and Latin AmericaJoshua Ratliff, Sr. Tourism Development Coordinator

CULTURAL TOURISMTracey Wickersham, Director of Cultural TourismDoris Bartha, Project Coordinator

MARKETING SERVICESElias Calderon, Director, Marketing & Creative ServicesLara Dickson, Creative Services ManagerSarah Lee, Marketing Coordinator

PUBLIC RELATIONSDavid Blandford, APR, Director of Public RelationsHeather Bryant, Public Relations ManagerLauren Curtin, Public Relations Coordinator

CITYWIDE CONVENTION & VISITOR CENTERAnn Peavey, Senior Manager

SEATTLE SPORTS COMMISSIONRalph Morton, Executive DirectorNate Silverman, Marketing & Business Dev Manager

ADMINISTRATIONDonald P. Welsh, President & CEOKathleen Shepard, Executive AssistantMichael DeAtley, Chief Financial OfficerMark Nold, Director, Technology ServicesJoy Sherard, Accounting ManagerSusan Treder, Director, Human ResourcesJenn Miller, ReceptionistMarc Treyens, System Services Coordinator

SCVB Administrative OfficePhone: (206) 461-5800 Fax: (206) 461-5855Hours: Mon - Fri 8:30am - 5:00pmEmail: admin@visitseattle.org

Mailing Address:Seattle’s Convention and Visitors BureauOne Convention Place, 701 Pike Street, Suite 800Seattle, WA 98101

MEMBERSHIP INFORMATIONSteve Maris, Membership Directorsmaris@visitseattle.org (206) 461-5822

Rosemary Rasp, Membership Services Managerrrasp@visitseattle.org (206) 461-5824

Featured Promotional Opportunities Exclusively for SCVB Members

Targeted online advertising is an increasingly popular and effective way to drive traffic to your website and bookings to your business. During the first ten months of 2007, the bureau’s website has received more than 685,000 unique visitors and more than four million page views! As a member, you can direct more of this traffic to your website by purchasing a listing hyper-link on the bureau’s web site for a nominal set-up fee of $75. For even more impact, colorful square button banner ads are offered to members in a wide range of web page locations and prices. There are many spots still available. Contact Steve Maris, Membership Director, at smaris@visitseattle.org or call (206) 461-5822.

Like what you see? Something missing? Feel free to comment or request copies of this newsletter via email: newsletter@visitseattle.org.

Want to become a member? Contact smaris@visitseattle.org or (206) 461-5822.

Prefer to save trees? Request to receive the bureau’s newsletter via email only. Email us at newsletter@visitseattle.org

A Running Wild Spirit Lake Wilderness Lodge

ABODA Corporate Housing Marrakesh Moroccan Restaurant

Arctic Club Hotel Northwest Attractions Council

Auburn Area Chamber of Commerce R E Welch Gallery

Bon Vivant Wine Tours Seattle Adventure Company

CurtisLithos.com by ION Corporation Ship Harbor Yacht Charters

FareStart The Belltown Inn

Great Wolf Lodge Totally Seattle Tours Inc

Greater Redmond Chamber of Commerce Tourism Victoria

Helly Hansen Volunteer Park Conservatory

Labor Ready North Seattle WashingtonFilmWorks

Labor Ready Seatac WeDriveU, Inc.

Lake Crescent Lodge Wing Luke Asian Museum

Woodinville Wine Country

NEW SCVB MEMBERS (August 7 thru December 1, 2007)

Getting the Most from Your Membership MeetingFebruary 6, 8am-9:30amWashington State Convention & Trade Center, Room 210This brief, yet comprehensive 90-minute overview of the Seattle CVB covers the activities and programs that are available to members. We serve a continental breakfast and allow for networking time with members of the SCVB team as well as other new and prospective member companies. This is an excellent opportunity to learn more about new developments in the visitor industry and how to get the most from your membership investment.

2008 Annual Marketing Plan Kick-off LuncheonJanuary 24, 11:30am - 1:30pmBell Harbor International Conference CenterKick off the New Year with the latest and most accurate visitor and convention information from Seattle’s Convention and Visitors Bureau. This is your opportunity to review what has happened in the previous year and what’s ahead in the coming year.

Networking EventFebruary 13, Gametime 7pmSeattle Supersonics vs. Utah JazzEnjoy pre-game networking and hors d’oeuvres, then watch Seattle play Utah at Key Arena. More details will follow.

Annual Holiday BreakfastDecember 13, 7:30-9:30amWashington State Convention & Trade Center, SkybridgeSave the date! Join the SCVB team and SCVB members at our most popular event of the year for a holiday celebration. Breakfast and special entertainment to be provided. This year features a performance by Captain Smartypants, an ensemble with the Seattle Men’s Chorus.

Register by noon, Monday, December 10. Space is limited. Registration fee: $43. No registration at the door. Register online at www.visitseattle.org/members/events.asp or call (206) 461-5824. A credit card is required to place your reservation.

Door Prizes Spread holiday cheer while promoting your business by donating an item for the gift drawing! Contact Rosemary Rasp at (206) 461-5824.

SCVB MEMBER EVENTS

Reservations are required for the following events. Visit the SCVB web site at www.visitseattle.org/members/events.asp for the latest details about these and other member events. Since dates and times are subject to change, SCVB members will receive reminders and registration instructions prior to each event. Register online or contact Rosemary Rasp at (206) 461-5824.

ABOUT THIS PUBLICATIONIssue 3: December 2007Also available online: visitseattle.org/newsSeattle Metronatural News is a quarterly tourism industry newsletter that is edited and published by Seattle’s Convention and Visitors Bureau.

COMMENTS

Photo: Lucien Knuteson

In TributeEdana Evans, 1926-2007

Retired SCVB team member Edana Evans passed away on September 18 of Renal Cell Carcinoma. Her last months were spent surrounded by family and friends. Edana is survived by her children, Barbara, Ed, Bill and Bridget, as well as son-in-law Robert, daughters-in-law Beverly and Linda, and cherished grandsons Max and Miles. Her local tourism family also recalls with great respect and affection the lady who tirelessly bolstered their industry – and made it a whole lot of fun, too.

Between 1983 and 1997, Edana Evans served as events manager for Seattle’s Convention and Visitors Bureau. The title, however, did not come close to describing the grand occasions she orchestrated, nor the style with which she presided over them.

Edana’s events were fun, engaging and always well-attended, from professional development seminars to social mixers to the bureau’s holiday breakfast – an annual event that has become one of the local tourism industry’s largest.

“What was remarkable about Edana was that she not only got away with spiking the eggnog at a 7:30 a.m. breakfast event, but that she was able to convince her colleagues – myself included – to serve it while wearing reindeer antlers,” said Jim Cacabellos, CMP, Director of Sales at the Embassy Suites Bellevue and former convention sales manager at the bureau.

“Edana was unforgettable,” said Janet Hunter, Director of Sales for Seattle’s Convention and Visitors Bureau. “ With her fabulous hats, penchant for fun and knack for planning outstanding membership events, she spread cheer and Seattle spirit far and wide. On a more serious note, she championed human rights and was devoted to her family and friends.”

“Edana was a special lady and I feel fortunate to have known her when I was learning how the industry worked,” said Mark Hewitt, President of Tillicum Village. “She was a real joy to work with, she loved Seattle and loved promoting tourism to this area. We’ll miss her, we’ll miss those hats and I’m sure she’ll be watching over us and making sure we do things right.”

Edana Evans

Seattle’s Convention and Visitors BureauOne Convention Place, 701 Pike Street, Suite 800, Seattle, WA 98101

www.visitseattle.org

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Dec 2007 Page 2

© 2007 Seattle’s Convention and Visitors Bureau

PCMA Local Host CommitteesA broad-based effort on behalf of Seattle’s tourism community is needed to host a successful PCMA convention. Hundreds of volunteers have already signed on. Volunteers are especially needed during the convention (between the dates of January 9 and 17). To volunteer your time and talent to the 2008 PCMA Annual Meeting, contact Mike Biasini, Chair, Local Host Volunteer Committee, at mbiasini@comcast.net. Volunteers who commit at least four hours are eligible to receive a $100 discount on PCMA Annual Meeting registration fees (although registration is not required to volunteer).

Joan Cahill, SCVB Special Projects Director, oversees all host committees. Committee chairs and other host committee leaders include the following:

Jimmy BrightSCVB InternJimmy Bright is a 15-year veteran intern at Seattle’s Convention and Visitors Bureau who stepped into the spotlight (by dubious invitation) at the 2007 PCMA Annual Meeting in Toronto. There, he gave his boss, Don Welsh, a run for the podium (no easy task), and introduced himself as an unexpected, though strangely endearing, spokesman for the 2008 annual meeting in Seattle. During the past 11 months, he has relentlessly promoted meeting attendance through e-blasts, web site postings, unsolicited phone inquiries and global positioning and tracking devices.

Who is Jimmy Bright?Intern Extraordinaire. I’m a Seattle ambassador, public speaker, tour guide, concierge, sommelier, valet, protégé and all-around, good-to-go go-to guy. Oh, and a barista when the job requires it.

As a Seattle ambassador, you must embody the new Seattle destination brand. What about you is metro and what is natural? Admittedly, the bow tie nods to the renaissance man thing I’ve got working for me. As for natural, well, I enjoy looking at nature photography, especially in the SCVB Visitors Guide. The SCVB Meeting Planners Guide needs more nature photos, though.

How were you chosen for this high profile role in promoting the PCMA Annual Meeting?[fidgets] Well, that’s an interesting question and one that should be phrased in the proper context. I mean, the word “chosen” conjures visions of formal review committees and blue ribbon panels, and I think it goes without saying that many of the most important choices in business are made by the seat of one’s pants, off the cuff, in the throngs of creative energy and brainstorming. Those choices fly in the face of committee-speak, if you know what I mean?

No, but here’s a more important question. What about Seattle as a destination compels a meeting planner to bring business here? Is it the convention center’s reputation for excellence, the superior downtown hotel package, unique off-site venues, urban walkability, coffee on every corner or the impressive infrastructure of biotechnology, medicine and scientific research?Carmine’s Consignment on Battery is amazing for men’s top coats and spatz - you know, for the closing reception. I’ve taken many-a-meeting-planner there. And, the Pike Place Market is a must-see.

Last question: What book is currently on your nightstand?I read several books simultaneously. It keeps my mind sharp. Right now, Authenticity: What Customers Really Want and The Experience Economy – I want Joseph Pine II and James H. Gilmore to autograph them next month when they speak at PCMA. Also, Blink, by Malcolm Gladwell, and the draft 2008 SCVB Destination Marketing Plan – I’m helping them proof it, which is a typical intern grunt job but, again, it helps keep me sharp and on-mission.

Editor’s note:Thanks to (or in spite of) Jimmy’s work, PCMA annual meeting registration is buzzing along at a frenetic pace, and many who have never visited Seattle before have expressed excitement at attending the conference and exploring the region. “Jimmy the Intern” is actually the creation of Kevin Joyce in collaboration with The Workshop Events (www.workshopevents.com). Kevin is a performer and producer for live shows, music and video with EnJoy Productions (www.en-joyproductions.com) and host of The Seattle Channel’s Big Night Out, a monthly TV variety show.

TOURISM AMBASSADOR

PCMA SPONSORS (as of Dec 5, 2007)

Platinum / Seattle Partner Sponsors

Platinum Sponsors

Gold Sponsors

Silver Sponsors

Bronze Sponsors

Patrons SupportersStudio Solstone

Committee OversightJoan Cahill, SCVB

Community OutreachChair, Tim Quigley, SCVB

Hotel LiaisonCo-Chair, Laura Daniel, Fairmont Olympic HotelCo-Chair, Sylvia Nierling, The Red Lion Hotel on Fifth Avenue

Marketing & Promotions CommitteeCo-Chair, Elias Calderon, SCVBCo-Chair, Carrianne Pugh, Sheraton Seattle Hotel

Pacific Northwest Pre & Post Tour CommitteeChair, Dan Salvatora, Victoria Clipper

Public & Media Relations CommitteeChair, David Blandford, SCVB

Seattle Tour CommitteeChair, Jani Lauvrak Lee, Seattle Hospitality Services

Site Inspection CommitteeCo-Chair, Cynthia Lydum, SCVBCo-Chair, Michael McQuade, WSCTC

Special Events CommitteeCo-Chair, Hella Cascorbi, PRA Destination ManagementCo-Chair, Judy Henrichs, Radar-Works Event ServicesCo-Chair, Carol Riddle, Seattle Hospitality Services

Sponsorship CommitteeCo-Chair, Carla Murray, Starwood HotelsCo-Chair, Jeff Singsaas, Microsoft Events & Studios

Transportation Co-Chair, Darren Berg, MTR WesternCo-Chair, Karri Zuvela, Gray Line of Seattle

Volunteer & Human Resources CommitteeChair, Mike Biasini, CRG Events

Welcome CommitteeChair, Kae Block, SCVB

Pine & Gilmore’s Seattle Experiences Audio Tour at PCMAIn addition to presenting the best ideas from their new book, Authenticity: What Consumers Really Want, during PCMA’s opening session, B. Joseph Pine II and James H. Gilmore will offer a cell phone audio tour that features some of the most authentic and engaging experiences in Seattle, January 13-16. The tour will showcase the unique experiences of venues such as EMP and Pike Place Market special. Anyone can start the tour by checking the official PCMA map for locations marked with the icon , and calling the number listed on the map (206.866.3222) by cell phone. Visit www.pcma2008.org for more information. Maps may be obtained in the PCMA Pavilion at the WSCTC during the meeting.

Dec 2007 Page 3

© 2007 Seattle’s Convention and Visitors Bureau

PCMA AT-A-GLANCE

ON THE ROAD

Washington is ranked #3 among America’s Greenest States – Forbes.com, October 2007

Seattle is voted one of America’s Favorite Cities by travelers and scored highest for intelligence, coffee and farmers markets

– poll conducted by Travelandleisure.com and CNN Headline News, October 2007

Seattle ranked among the Top Ten Pet-Friendly Cities

in the United States– MSNBC.com, October 10, 2007

Seattle’s Belltown voted one of the Best Neighborhoods to Retire– CNNMoney.com, October 2007

IT’S BEEN SAID...

Schedule Highlights

Sunday, January 13Opening Welcome ReceptionWashington State Convention & Trade CenterPCMA’s opening reception will showcase the Pacific Northwest as a convention and meeting destination – in 2008 and beyond. Hosted by the Washington State Convention & Trade Center, this reception promises to “wow” the senses, featuring local culinary treats, outstanding Washington wines and microbrews, talented musicians and stunning visual displays.

Exclusive PCMA Shopping EventNordstromThe party continues at Nordstrom in downtown Seattle. This after-hours event will feature sumptuous desserts, champagne and live entertainment – all while PCMA attendees shop and treat themselves to cosmetic make-overs. This will be the first time that the Nordstorm flagship store has closed for a convention.

November 11 – CORPORATE & INCENTIVE TRAVEL AWARDS OF EXCELLENCE Seattle’s Convention and Visitors Bureau and the Sheraton Seattle Hotel received Awards of Excellence from Corporate & Incentive Travel

magazine at a black tie ceremony in New York. Award recipients were determined by some 40,000 magazine subscribers, meeting planners

and senior level executives. Recipients were evaluated on service and support, promotional assistance, facility and venue information, coordination with local attractions and transportation, and comprehensive assistance with accommodations and site inspections. Pictured left to right: Don Welsh, SCVB President and CEO; Harvey Grotsky, Publisher of Corporate & Incentive Travel; and Jeff Mihal, Sales Manager of the Sheraton Seattle Hotel.

Nov. 7-8, 2007 – SCVB CLIENT EVENT, WASHINGTON, D.C. SCVB and member sponsors hosted two events for association meeting planners and executives, in addition to conducting sales calls. Pictured from left: Jane DeMar, Account Director, The Westin Seattle; Fran Byrnes, Events Manager, American Society of Health Pharmacists (ASHP); Dennis Clark, General Manager, The Fairmont Olympic Hotel; and Dayna Evans, Exhibits Manager, ASHP.

Participation is still open for 2008 SCVB Convention Sales trade missions. Contact Brianna Mark at bmark@visitseattle.org for more information.

April 2008 TBD – CHICAGO CLIENT EVENTSSCVB and member sponsors will host two receptions or special events for association meeting planners and executives.

Aug. 18-19 – AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES (ASAE), SAN DIEGO SCVB exhibition and special events for targeted association executives who are considering Seattle for future meetings.

www.pcmaseattle.org

“Hosting PCMA presents a unique opportunity for Seattle to really shine as a destination of choice for meeting planners from around North America. A great showing could mean billions of dollars of additional convention-related revenues coming into our state over the next decade.”

Michael T. McQuade, CMPDirector of Sales and Marketing

Washington State Convention & Trade Center

Monday, January 14Networking ReceptionBell Harbor International Conference CenterSeattle is a smart city, home of the cutting edge technology, people, places, ideas and trends that continue to shape the world we share. In August 2006, the U.S. Census Bureau listed Seattle as the most educated city. This evening’s networking reception reflects this and much more. Tonight, join your colleagues in a unique environment at Bell Harbor International Conference Center, located on Seattle’s historic waterfront.

Wednesday, January 16An evening of “Creativity In Motion”Sheraton Seattle Hotel, 6:30pmImmerse yourself in a truly creative experience at The Sheraton Seattle Hotel, a world class facility in a world class metropolis. The night features Seattle at its best: a city that breaks all boundaries, mixing seemingly unlike elements to create remarkable, wholly new entities in business, arts, food and civic culture. Two of the finest Seattle hotels, the Westin and the Sheraton Seattle Hotel come together to create an event that will surprise, delight and inspire your creativity. An evening not to be missed!

Main entrance for the event is via the lobby of the Sheraton Seattle Hotel.

General Session Speakers

January 14 Joseph Pine II and James H. Gilmore, authors of Authenticity: What Customers Really Want and The Experience Economy

January 15Mich MathewsSenior Vice President, Marketing, Microsoft Corporation

January 16Robert F. Kennedy, Jr.Senior Attorney, Natural Resources Defense Council; President, Waterkeeper Alliance

TOURS

Half-Day Seattle Area ToursOn Sunday, January 13, PCMA attendees are offered optional half-day tours in Seattle and beyond. Tour options include:

Waterfalls and Washington WineBreakfast at the Salish Lodge and Spa, a visit to Snoqualmie Falls and Woodinville area wineries.

The Best of Seattle HighlightsStops include Pioneer Square, Starbucks Coffee Company, the Space Needle and Pike Place Market.

Taste of the Pike Place MarketFeaturing highlights of the 100-year-old farmers’ market and historic district.

Boeing Plant & Future of Flight TourA visit to the Future of Flight Aviation Museum and Boeing Tour in Everett.

Pre and Post ToursSince this is the first-ever Pacific Northwest PCMA annual meeting and many PCMA delegates will be first-time visitors, SCVB and its members have teamed up with regional destinations and tour and travel suppliers to showcase Western Washington, Oregon and British Columbia. Pre- and post-convention tours will include:

Oregon and Columbia River Adventure January 11-13Experience the best of the Northwest with a two-night excursion to Portland, Oregon.

Vancouver to Whistler January 17-19West Coast sea to sky adventure.

Vancouver to Victoria January 17-19British Columbia explorer.

Victoria & the San Juan Islands January 17-18Seattle to Victoria, B.C. via floatplane.

For complete conference details visit pcmaseattle.org.

PCMA Attendees Receive Passport to Northwest Wines

From January 12-16, seven downtown Seattle hotels will feature a special selection of top Northwest wines by the glass for PCMA attendees and the chance to win a fully-stocked wine refrigerator.

The Passport to Northwest Wine program will provide visiting delegates with a “passport” to walk, sip and discover regional varietals. PCMA attendees who show their badges and purchase from each hotel’s Passport to Northwest Wine menu will get their passports stamped; attendees who visit all seven hotels and drop their fully-stamped passports at the PCMA General Session on January 16 will be entered to win a grand prize: a 48-bottle wine refrigerator (courtesy of Seattle’s Convention and Visitors Bureau) that is stocked with Northwest wines from the participating PCMA host hotels.

Featured wines have been recommended by David LeClaire, Seattle-based certified sommelier from the Court of Master Sommeliers. Participating hotels will feature one white and one red wine from the Pacific Northwest and some properties will include tasting notes and special PCMA wine/appetizer pairings.

Participating hotels and featured wines include: Fairmont Olympic Hotel (Terrace Lounge)Featuring Viognier and Syrah

Sheraton Seattle Hotel (Daily Grill Lounge)Featuring Pinot Gris and Pinot Noir

Grand Hyatt Seattle Hotel (Lobby Bar)Featuring Chardonnay and Lemburger

Westin Seattle Hotel(Lobby Bar)Featuring Sauvignon Blanc and Sangiovese

PCMA OnlineVisit SCVB’s dedicated PCMA micro site, featuring sponsors, maps, tour details and general Seattle information touting our great city.

Red Lion Hotel on Fifth Avenue Seattle(Terrace Garden, 5th Floor)Featuring White Blen and Merlot

Hilton Seattle (Lobby Bar)Featuring Gewürztraminer and Sauvignon Blanc

Crowne Plaza Hotel Seattle (Regatta Bar)Featuring Pinot Grigio and Merlot

This is a unique opportunity for the whole city to get in front of over 2,000 meeting planners and showcase what we do best. The hotel community is excited to welcome PCMA attendees and show them that Seattle is a great place to live, work and visit.”

- Dennis Clark, President, Seattle Hotel Association

Dec 2007 Page 4