haro benson-kw-pcma-final
DESCRIPTION
TRANSCRIPT
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Keller Williams Realty Verity 360
Chris HaroHHIHaro.com
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MOBILE APPS
SMS TEXT
SOCIAL WEB
VIDEO
Chris HaroHHIHaro.com
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Space Travel Microwave Oxygen
15% 45% 35%
Chris HaroHHIHaro.com
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Not Doing It Doing It, But Struggling Doing It, Not Struggling
0 55% 45%
Chris HaroHHIHaro.com
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1. How are members using it?
2. How can it make my job easier?
3. How do I maintain privacy and control?
4. How much will it cost?
5. How does it help me sell memberships?
6. Club usage/demo info?
Chris HaroHHIHaro.com
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Chris HaroHHIHaro.com
APPS: TAKE ACTION
TEXT: EXCHANGES INFO
SOCIAL: PROMOTES RELATIONSHIPS
VIDEO: EDUCATES, ENTERTAINS & INSPIRES
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Chris HaroHHIHaro.com
RECRUITING RETENTION
REVENUE
“I WILL KNOW THIS IS WORKING FOR ME WHEN…”
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(you can’t)
Chris HaroHHIHaro.com
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Chris HaroHHIHaro.com
Tool Price
Mobile Apps $$$
SMS Text $ - $$
Social Web FREE - $$$
Video FREE - $$$
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Chris HaroHHIHaro.com
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You
Desktop/Laptop 55%Tablet 25%
Smart Phone 15%
Chris HaroHHIHaro.com
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Webmail22%
Desktop27%
Mobile51%
Global Email Opens (Dec 2013)
Chris HaroHHIHaro.com
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You Your Members*
Never 10% 10%
< 2x/Year 10% 5%
1x/Month 20% 10%
1x/Week 40% 15%
Daily 15% 0
Chris HaroHHIHaro.com
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Online Adults (US)4 in 5 watch
1 in 4 watch daily
1 in 4 upload
1 in 5 create
Chris HaroHHIHaro.com
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Sales & Marketing
2x as likely to click through email
5x more likely to click a blog post
88% either forward or share
64% more likely to buy
Chris HaroHHIHaro.com
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• Face-to-face meetings.
• Phone calls.
• Printed materials.
• Email campaigns.
Chris HaroHHIHaro.com
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Chris HaroHHIHaro.com
It’s all about them.
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• RAISING AWARENESS
• INSPIRING NEW PROGRAMS
• ENRICHING MEMBERSHIP EXPERIENCE
Chris HaroHHIHaro.com
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YOUR MOBILE APP
Chris HaroHHIHaro.com
Idea
Research
Production
Launch
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YOUR FIRST SMS TEXT CAMPAIGN
Chris HaroHHIHaro.com
• Cheaper than mail
• More efficient than email
• Web-based, no bulky software
• Real time stats & reporting
• ClubTexting.com• TellMyCell• Mobomix
• Monthly or anytime credits
• $149/mo : 3000-6000 msgs
• Yearly/bulk discounts
• Informational
• Emergency Notifications
• Drip & Recurring Campaigns
• Keywords
• Subscription Lists
• Custom Widgets• Mobile Coupons
• Txt 2 Win/Vote & Polling
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YOUR GROWING SOCIAL & VIDEO PRESENCE
Consistently Share Useful, Relevant Content
Chris HaroHHIHaro.com
SEARCH COMMENT SHARE
PLAN WRITE SHOOT EDIT UPLOAD SHARE
CURATED
ORIGINAL
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Chris HaroHHIHaro.com
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Chris HaroHHIHaro.com
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Chris HaroHHIHaro.com
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Greatest Year-over-year Social Networking Growth in 55+
Chris HaroHHIHaro.com
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Internet users who access Facebook via any device at lease 1x/mo
Chris HaroHHIHaro.com
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Percentage of US adult Internet users on social networking sites
Chris HaroHHIHaro.com
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WHO’S WATCHING?
YouTube Viewership
1 billion+ visitors
6 billion+ hours/month
(50% more than last year)
Almost 40% is via mobile
100 hours uploaded/minute
Chris HaroHHIHaro.com
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WHO’S WATCHING?
Chris HaroHHIHaro.com
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WHAT ARE WE WATCHING?
Chris HaroHHIHaro.com
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VIDEO SATISFIES MULTIPLE NEEDS MET IN THE HOUSE HUNT
Chris HaroHHIHaro.com
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YouTube IS THE#1 VIDEO DESTINATION FOR HOME BUYERS
Chris HaroHHIHaro.com
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YouTube IS THE#1 VIDEO DESTINATION FOR HOME BUYERS
Chris HaroHHIHaro.com
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1. CONNECT with Chris Haro & Rob Benson online• www.linkedin.com/in/chrisharo• www.linkedin.com/pub/rob-benson/63/3a9/b45
2. ESTABLISH your personal profile on at least 2 relevant online networks.
3. REACH OUT to 10 members through social networking this week.
4. INTEGRATE social profiles into your printed touch points.
5. JOURNAL 3 good things that happen in your community every day.
Chris HaroHHIHaro.com
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