new venture competition 2018 - ucsb's technology ... info session... · • business name •...
TRANSCRIPT
NewVentureCompetition2018
ApplyingtotheNewVentureFair
&Misc.OtherStuff
2018
UC Santa BarbaraNVC
Agenda
• Announcements
• NewVentureFair- ApplicationDeliverables
• Resources
• WinterQuarterScheduleofEvents
• BusinessModelBasics
• Mix
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2018
UC Santa BarbaraNVC
Announcements
2018
UC Santa BarbaraNVC
Pickupyourtrash!
RepositionChairs
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2018
UC Santa BarbaraNVC
HeretoHelpDaveAdornetto• TMPLecturerandEntrepreneurshipProgramDirector• Phelps1314• [email protected]• NVCOfficeHours:Mon2:30to4:00PMandbyappointment
SarahHilliard• EntrepreneurshipAssociate• Phelps1333• [email protected]
*SlidesarepostedonTMPWebsite(“beyondtheclassroom”page)
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2018
UC Santa BarbaraNVC
ImportantDates
NewVentureFair• WednesdayMay2,2018• CorwinPavilion• Plantobeavailable3:30PMto8PM(mainevent5:00to8:00PM)
NewVentureFinals• ThursdayMay24,2018• CorwinPavilion• Plantobeavailable1:30PMto7PM(mainevent3:00to6:30PM)
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2018
UC Santa BarbaraNVC
ProvideSarahyouremailaddressifyouarenotalreadyontheNVCmailinglist
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EmailContactInformation 2018
UC Santa BarbaraNVC
• Ifyoumeet,beontime(5minutesearly)
• Beprepared– Preparequestionsinadvance– Provideprogressupdates
• Don’texpectamentortospendtheirtimewithyou,ifyoudon’tengagethem
• Taketheinitiativetoprovide/obtaincontactinformation
• Followthrough:ifyousayyouaregoingtoconnect– doit– Evenifitsjusttopostponeordelayameeting
• Always sendanoteofthankyou
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SuggestionsforMentorInteractions 2018
UC Santa BarbaraNVC
NewVentureFairApplicationDeliverables
2018
UC Santa BarbaraNVC
ApplyingfortheNewVentureFair
• Prepare/submitapplicationbySun,March25,2018– Noexceptions
• TextsectionsofapplicationinMSWordorPDFformat– 1.5spaced
• Preparefinancialprojectionsonspreadsheet– Summarydata(tables/charts)inPDFformat– Attachcompletespreadsheetfileforsupport
2018
UC Santa BarbaraNVC
ApplicationContents- 4Components
1. SummaryInformation(1page)
2. ExecutiveSummaryofBusiness(3pagesmax,1.5spaced,12+font)
3. DraftofBusinessModelCanvas(1page)
4. FinancialProjections• Summary(1page)• Detail(attachspreadsheetfile)
ApplyingfortheNewVentureFair 2018
UC Santa BarbaraNVC
1.SummaryInformation• Businessname
• Businesstagline(ifyouhaveone)
• Logo
• Inspirationforyourproduct/businessidea
• Teambios– Names,pictures,nationality/ethnicity
– Majorareaofstudy,level(U1,U2,U3,U4,GM,GP)
– Degreesearned,beingpursued
– Anythingelseyou’dlikeustoknowaboutyou
2018
UC Santa BarbaraNVC
2.ExecutiveSummaryoftheBusiness• Overviewofthebusiness/product/service
• Problembeingsolved
• Valueproposition(whyyourcustomerswillpayforit)
• Benefitsofyourproduct,andhowitdiffersfromothers
• Revenuemodel - howyourbusinessmakesmoney– Pricing,Upfrontvs.RecurringRevenue,ProductSale,Subscription,etc.
• Howtheproductworks(i.e.thetechnology),ifappropriate
• Themarketyourbusiness/productserves– i.e.marketsize,marketgrowthrates,competition,etc…
• Financialhighlights– 3-yearrevenue,productcostandgrossmarginprojections
2018
UC Santa BarbaraNVC
3.BusinessModelCanvas• Includeadraft ofyourBusinessModelCanvas
• What’saBusinessModelCanvas?– Aleanstartuptemplatefordevelopingabusinessmodel
• Criticalelements:– Valueproposition– Customers– Revenuemodel/coststructure– Infrastructure– Finances
• Helpstoalignactivitiesbyillustratingpotentialtrade-offs
2018
UC Santa BarbaraNVC
LeanLaunch:TheBusinessModelCanvas
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UC Santa BarbaraNVC
4.FinancialProjections• Marketsize
– Total,servable,targetmarkets– Unitsanddollars
• Proforma:Revenue,COGS,GrossMarginprojections– Threeyears– Marketpenetrationassumptions,projectedunitsales,sellingprice– Productcostsrelatedtoyoursalesassumptions
• Optional:3-yearPro-FormaIncomeStatement– SummaryRevenue,COGSandOperatingCostprojections
• Templates/formatsprovidedatupcomingworkshops
2018
UC Santa BarbaraNVC
Resources
2018
UC Santa BarbaraNVC
Resources• NVCPrepCourses(TMP148/268,TMP149/269)
• NVCSeminars/Workshops– TheBusinessModelCanvas– MarketSizing– DevelopingFinancialProjections– Legal:BusinessFormation,IPStrategies– DevelopinganInvestorPitch
• Mentors
• MVPGrant– Upto$300fordevelopmentofyourMinimumViableProduct
2018
UC Santa BarbaraNVC
WinterQuarterEvents
2018
UC Santa BarbaraNVC
UpcomingWinterQuarterEvents
PrimaryObjectivesforWinterQuarter:
• Formandfinalizeteams
• Developproduct/idea
• Workwithmentors
• Developbusinessmodel
• Refine“ElevatorPitch”
• ApplyfortheNewVentureFair
WinterQuarterSchedule
Date Time Event Location
TBD 6:00PM Workshop: BusinessModelCanvas TBD
TBD 6:00PM Workshop:FinancialForecasting TBD
TBD 6:00PM Workshop:MarketSizing TBD
TBD 6:00PM Legal&IP TBD
8Mar 6:00PMNewVentureFair
Requirementsreview&MentorMixer
ESB1001
25Mar 5:00PM NewVentureFairApplicationsDue Email
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2018
UC Santa BarbaraNVC
AftertheCompetition
2018
UC Santa BarbaraNVC
1,500sq.ft.,Co-Working&MeetingSpace
GarageFloor- MosherAlumniHouse
AvailabletoqualifiedUCSBstudents,alumni,affiliates
The “Garage” Startup Incubator
AftertheCompetition
AftertheCompetition
• Homeofthe“G2”SummerLaunchpad
• Mentor/AlumniAssistanceNetwork
• AngelInvestorContacts
• CloseProximitytoKeyCampusResources:– Makerspace– Developmentlabs
The “Garage” Startup Incubator
Summerprogramtofacilitatetransitionfromacademicenvironmentto
therealworld
Focusshiftsfromideationandbusinessmodeldevelopment…
to
...productcommercializationandbusinesslaunch
“G2” Summer Launchpad
BusinessModelBasics
2018
UC Santa BarbaraNVC
LeanLaunch:TheBusinessModelCanvas
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UC Santa BarbaraNVC
BusinessModelBasics• ValueProposition- thevaluedeliveredtoyourcustomer(thereasontheypay)
– Lowcost,convenience,advancedfeatures– Unmetmarketneed/want
• Customer– Whoisyouridentifiedcustomer?– Whatproduct/servicedotheywant/aretheywillingtopayfor?– Isthereaninfluencerinadditiontoyourpayingcustomer?
• Product/MarketFit– Theproductthatdeliverstheoptimalvaluetoyouridealcustomer(s)– Subjecttomultiplepivots!
• Revenuemodel/streams– Howdoesyourbusiness/productmakemoney?– Productsales,upfrontvs.recurring,hardwarevs.disposable,softwarelicensing,
advertising,etc.
2018
UC Santa BarbaraNVC
BusinessModelBasics– Example:Uber• ThevaluedeliveredtoUber’scustomer
– Lowercostthanotheron-demandtransportationalternatives– Convenience
• Whenyouwantit,whereyouwantit• Easypay w/optionaltipping
– Features• ETAdata,variousvehiclesizes
– Unmetmarketneed/want:commonfrustrationswithtaxis
• Customer– Smartphoneusers,techsavvy,costconscious,sharers– Advertisers– Influencer:Sameasbuyerinthiscase
• Revenuemodel/steams– Prepaymentsfromriders– Advertisingincome
2018
UC Santa BarbaraNVC
Let’sMixFocusonBusinessModelExplaintomentors,your:1. Idea/Product2. ValueProposition3. Customer/Customerdiscoveryprocess4. RevenueModel
2018
UC Santa BarbaraNVC
Pickupyourtrash!
RepositionChairs
30
2018
UC Santa BarbaraNVC