Big Content Inspiration For Your Small Business

@GerryMoran | MarketingThink.com

February 24, 2014

86% of customers will pay more for a better experience – up to 25% more!

Source:CEI

“It’s still like the wild, wild west when it comes to connecting content to the customer experience.

Source: MarketingThink.com

86% of customers will pay more for a better experience – up to 25% more!

Source:CEI

The typical buying process is filled with opportunities to leverage content.

86% of customers will pay more for a better experience – up to 25% more!

Source:CEI

Video

Infographics Store

Social Websites

Email

Events

86% of customers will pay more for a better experience – up to 25% more!

Source:CEI

Content  

Consideration  

Store Experience  

Humans  have  an  8-­‐second  a0en1on  span    —  a  goldfish  has  a  9-­‐second  hold.    

Source: Microsoft

5 Things I Learned From Big Brands To Help You Differentiate Your Small Business

Storytelling   Educate   Simplicity  Nimble   Document  

5 Big Content Things You Can Do For Your Small Business Today!

More people are consuming video content — whether or not you create it.

(74% of all internet traffic will be video-driven, by 2017)  

Make it easier for customers walk into your digital world — so they walk into your ‘store.’ •  Focus on 3 channels

— Choice of YouTube, Instagram, Facebook, Twitter, LinkedIn, blog — Post until your per-messages begin to decrease

•  Don’t over-think: instructions, stories •  Focus on the details — so you get found

Customers Purchase After Viewing A Content.

(64%  of  consumers  are  more  likely  to  buy  a  product    aCer  watching  a  video  about  it  —  Adelie  Studios,  2015  )  

Tell your story so customers want to finish it by visiting your store: •  Content series — how-to, customer service,

seasonal advice, questions to ask •  Drive to your web site •  Make it easy to take the next step – in video

CTA, near-video CTA

The Best Small Businesses Differentiate Themselves With Content.

(Only  24  percent  of  brands  are  using  online  video  to  market  to  consumers  –  Adelie  Studios,  2015  )  

Differentiate and establish your small business with content: •  Personlize your content

— be the brand •  Train one content evangelist

— establish your voice •  Educate. Explain why. Don’t Sell.

Content Makes Your Brand Sticky — in a good way!

(The  average  internet  user  spends  88%  more  1me  on  a  website  with  video  than  without  –  Adelie  Studios,  2015  )  

Own the visual storytelling opportunity to get your customers coming back for more. •  Put yourself in the customer’s shoes and

understand their questions & issues — write it down

•  Create a content for each question or issue •  Wrap this in a story — so it all makes sense

Video and images drive company engagement — when customers are not in your store.

(Content  with  images  drive  94%  more  engagement  than  content  without  –  Jeff  Bullas,  2015  )  

Find a way to let your customers experience your small business — when you are closed. •  Create the buzz so your customers are talking

about you with other customers — about that clever video.

•  Tie into the news — snowstorm, etc. •  Embed on your web site, blog, social media,

etc.

Thanks In/GerryMoran@GerryMoran | Twitter & Instagram

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