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New Practical English 3 Second Edition Return to Menu Return to Menu Maintaining a Sharp Eye Passage I Passage I Promotion Methods Promotion Methods Passage II Passage II 10 Rules for Attending Exhibitions in China 10 Rules for Attending Exhibitions in China

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New Practical English 3 Second Edition Passage I New wordsNew words Related InformationRelated InformationRelated InformationRelated Information Intensive StudyIntensive StudyIntensive StudyIntensive Study PracticePracticePractice

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New Practical English 3 Second Edition New Words P153 1. adapt [dpt] ; 2. adopt [d pt] 3. deserve [diz:v] 4. distribute [distribju:t] 5. spark 6. stimulate [stimjuleit]

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New Practical English 3 Second Edition Important Words spark v. to make someone feel interested What he said ? our curiosity. These books mainly deal with topics that ? children's imaginations. Examples sparks, spark

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New Practical English 3 Second Edition Important Words deserve v. -- to have earned something by good or bad actions People who are sent to prison for drunk-driving get what they ?. Paula ? a special mention for all the help she has given us. Examples deserve, deserves

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New Practical English 3 Second Edition Important Words distribute v. -- to share things among a group of people, especially in a planned way; to exist in different parts of an area or group Clothes and blankets have been ? among the refugees. The population is ? in a very uneven pattern. Examples distributed; distributed

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New Practical English 3 Second Edition Important Words adapt v. -- to gradually change in order to be successful in a new situation How do these insects ? themselves to new environments? The ability to ? is a definite asset in this job. Examples adapt; adapt

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New Practical English 3 Second Edition Important Words adopt v. -- to take someone else's child into your home and legally become its parent; to start to deal with or think about something in a particular way Having no children of their own they decided to ? an orphan. The courts were asked to ? a more flexible approach to young offenders. Examples adopt; adopt

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New Practical English 3 Second Edition Important Words stimulate v. -- to excite to growth or to greater activity The exhibition stimulated interest in the artist's work. Praise always stimulates him to further efforts/to make greater efforts. Examples

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New Practical English 3 Second Edition Point of Purchase (POP) POP is a terminal or vending machine in a store or shopping mall where a customer can view products with their prices and select items to buy. The term Point of Purchase usually refers to the industry concerned with customer behavior at the location of the purchase decision. POP is considered one of the most important aspects of advertising and merchandising. It is believed that the most critical time to influence buyer behavior is when they have money in hand. ( ), Text Related Information

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New Practical English 3 Second Edition Coleco Coleco (1932 -1989) was a company founded in 1932 by Maurice Greenberg as Connecticut Leather Company. It became a highly successful toy company in the 1980s, known for its mass- produced version of Cabbage Patch Kids( ). More information available on http://www.cabbagepatchkids.com/. Text Related Information

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New Practical English 3 Second Edition Marketing mix The marketing mix is generally accepted as the use and specification of the 6 Ps describing the strategic position of a product in the marketplace. 1. Plan your marketing strategy. 2. Pick a way to market. 3. Price it right. 4. Package it professionally. 5. Promote your product/service. 6. Prove that it works. If not, make it better or go back to No.1. 6 Ps Text Related Information

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New Practical English 3 Second Edition Advertising The best approach to advertising is to think of it in terms of media and which media will be most effective in reaching your target market. Then you can make decisions about how much of your annual advertising budget you're going to spend on each medium. The most frequently- used advertising methods are as follows: 1. the Internet 2. television 3. radio 4. newspapers 5. magazines 6. telephone books/directories 7. billboards 8. bench/bus/subway ads 9. direct mail Text Related Information

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New Practical English 3 Second Edition Intensive Study Passage 1 Text Text Difficult Sentences Difficult Sentences Difficult Sentences Important Words Important Words Important Words

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New Practical English 3 Second Edition Promotion Methods A marketing manager can choose from several promotion methods personal selling, mass selling, and sales promotion. Personal selling flexibility is its strength Personal selling involves direct face-to-face communication between sellers and potential customers. Face-to-face selling also provides immediate feedback which helps salespeople to adapt. Salespeople are included in most marketing mixes. But personal selling can be very expensive. So its often desirable to combine personal selling with mass selling and sales promotion.adaptSalespeople are included in most marketing mixes. Mass selling reaching millions at a price or even free Mass selling is communicating with large numbers of potential customers at the same time. Its less flexible than personal selling. Click here to listen

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New Practical English 3 Second Edition Advertising is the main form of mass selling. Advertising is any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. It includes the use of such media as magazines, newspapers, radio and TV, signs, and direct mail. While advertising must be paid for, another form of mass selling publicity is free. Publicity is any unpaid form of nonpersonal presentation of ideas, goods, or services. Of course, publicity people are paid. But they try to attract attention to the firm and its offerings without having to pay media costs. For example, book publishers try to get authors on TV talk shows because this generates a lot of interest and book sales at no cost to the publisher.But they try to attract attention to the firm and its offerings without having to pay media costs. When Coleco introduced its Cabbage Patch dolls, it held press Click here to listen But when the target market is large and scattered, mass selling can be less expensive.

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New Practical English 3 Second Edition If a firm has a really new message, publicity may be more effective than advertising. Trade magazines, for example, may carry articles featuring the newsworthy products of regular advertisers in part because they are regular advertisers. The firms publicity people write the basic copy and then try to convince magazine editors to print it. Each year, magazines print photos and stories about new cars and often the source of the information is the auto producers. This publicity may even raise more interest than the companys paid advertising. A consumer might not pay any attention to an ad but might carefully read a long magazine storyTrade magazines, for example, may carry articles featuring the newsworthy products of regular advertisers in part because they are regular advertisers. Click here to listen parties for reporters and their children. A number of reporters wrote human interest stories about their kids adopting the cute dolls. Those stories prompted more media attention and a very successful product introduction without Coleco doing any introductory advertising.adopting

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New Practical English 3 Second Edition Some companies prepare videotapes that are designed to get free publicity for their products on TV news shows. For example, one video distributed to TV stations at Halloween discussed a government recommendation that parents use makeup rather than masks for young children. The story was effectively tied to a new makeup product for children made by PAAS Products.For example, one video distributed to TV stations at Halloween discussed a government recommendation that parents use makeup rather than masks for young children. Large firms have specialists to handle publicity. Usually though, publicity is treated as just another kind of advertising and it often isnt used as effectively as it could be. In most firms, publicity deserves much more attention than it gets now. deserves Sales promotion tries to spark immediate interestspark Sales promotion refers to promotion activities other than advertising, publicity, and personal selling that stimulate interest, Click here to listen with the same information.

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New Practical English 3 Second Edition trial, or purchase by final customers or others in the channel. trial, or purchase by final customers or others in the channel. Sales promotion may be aimed at consumers, at middlemen, or even at a firms own employees. Examples include coupons, samples of consumer products, special sweepstakes and contests, point-of- purchase materials, and displays at trade shows. Its hard to generalize about sales promotion because it includes such a wide variety of activities. But usually its objective is to complement mass selling and personal selling. Click here to listen

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New Practical English 3 Second Edition Practice Read and ThinkRead and ThinkRead and TRead and T Read and CompleteRead and CompleteRead and CompleteRead and Complete Read and TranslateRead and TranslateRead and TranslateRead and Translate Read and simulateRead and simulateRead and simulateRead and simulate

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New Practical English 3 Second Edition 1Compared with mass selling and sales promotion, personal selling is more _________. a. expensive b. flexible c. immediate d. effective 1Compared with mass selling and sales promotion, personal selling is more _________. a. expensive b. flexible c. immediate d. effective Ex. 1Choose the best answer according to the passage. Read and ThinkRead and ThinkEx1& Ex2 Read and Think Ex1& Ex2 Read and Think

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New Practical English 3 Second Edition 2When the target market is large and scattered, mass selling can be __________. a. more effective b. more immediate c. more flexible d. less expensive d. less expensive Ex. 1Choose the best answer according to the passage. 2When the target market is large and scattered, mass selling can be __________. a. more effective b. more immediate c. more flexible d. less expensive d. less expensive

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New Practical English 3 Second Edition 3Which of the following is NOT mentioned as a form of media for advertising? a. Magazines. b. Newspapers. c. Signs. d. Coupons. Ex. 1Choose the best answer according to the passage. 3Which of the following is NOT mentioned as a form of media for advertising? a. Magazines. b. Newspapers. c. Signs. d. Coupons.

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New Practical English 3 Second Edition 4 If you aim at stimulating customers immediate interest, the promotion method suggested in the passage might be _________. a. personal selling b. mass selling c. sales promotion d. publicity Ex. 1Choose the best answer according to the passage. 4 If you aim at stimulating customers immediate interest, the promotion method suggested in the passage might be _________. a. personal selling b. mass selling c. sales promotion d. publicity

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New Practical English 3 Second Edition 5Which of the following people are NOT the target of sales promotion? a. Employers. b. Middlemen. c. Consumers. d. Employees. Ex. 1Choose the best answer according to the passage. 5Which of the following people are NOT the target of sales promotion? a. Employers. b. Middlemen. c. Consumers. d. Employees.

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New Practical English 3 Second Edition Ex. 2Answer the following questions according to the passage. 1 In the authors opinion, why is face-to-face communication between sellers and potential customers important? Because face-to-face selling can provide immediate feedbackwhich helps salespeople to adapt. 2 What is the purpose of the book publishers trying to get authors on TV talk shows? The purpose is to generates a lot of interest and book salesat no cost to the publisher.

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New Practical English 3 Second Edition Ex. 2Answer the following questions according to the passage. 3 Why do some companies prepare videotapes for the TV news shows? Because they want to get free publicity for their products. 4 According to the author, how can publicity raise even more interest than the companys paid advertising? He believed that a consumer might not pay any attention to an adbut might carefully read a long magazine story with the same information.

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New Practical English 3 Second Edition Ex. 2Answer the following questions according to the passage. Publicity is a very cheap (even free of charge ) promotion method, and it might be more effective than paid advertising. Publicity is a very cheap (even free of charge ) promotion method, and it might be more effective than paid advertising. 5 Why does the author suggest that publicity deserve much more attention than it gets now?

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New Practical English 3 Second Edition (L6) Salespeople are included in most marketing mixes. Marketing mixes refers to the use and specification of the 6 Ps describing the strategic position of a product in the marketplace. Translation: Translation: Difficult Sentences e.g. Creating a successful marketing mix that will increase results often takes experimenting and market research.

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New Practical English 3 Second Edition (L17)But they try to attract attention to the firm and its offerings without having to pay media costs. Its offerings refers to the products manufactured by the company or the services provided by it. Translation: Translation: Without is a preposition, and thats why having is used to follow it. Difficult Sentences e.g. A cool technique for stopping this problem is simply to plan without committing yourself to doing anything.

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New Practical English 3 Second Edition Trade magazines, for example, may carry articles featuring the newsworthy products of regular advertisers in part because they are regular advertisers. Featuring: which features, means showing a particular thing in a magazine. Translation: Translation: In part:partly. Regular:happening or doing something many times and often at the same time. Difficult Sentences e.g. Those days, she was deeply involved into that exhibition featuring paintings by contemporary artists.

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New Practical English 3 Second Edition For example, one video distributed to TV stations at Halloween discussed a government recommendation that parents use makeup rather than masks for young children. That is used to introduce an objective clause, in which should is omitted. Translation: Translation: Rather than:instead of someone or something else. Difficult Sentences e.g.The committee made a number of recommendations that safety standards be improved as soon as possible.

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New Practical English 3 Second Edition Sales promotion refers to promotion activities other than advertising, publicity, and personal selling that stimulate interest, trial, or purchase by final customers or others in the channel. Other than:apart from a particular person or thing. Translation: Translation: By is used to show the person or thing that does something or makes something happen. Difficult Sentences e.g. How can you say that religion is anything other than a way of controlling people?

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New Practical English 3 Second Edition Ex. 3Fill in the blanks with the words or expressions given below, changing the form if necessary. 1 After an exciting tour to Beijing, we came home to find our belongings ________ about the room. scattered 2I was once ________ I saw you there, but now I believe that it must have been someone else. convinced feedback target convince objective generate presentation flexible identify prompt scatter

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New Practical English 3 Second Edition 3 This hatred was ________ by racial prejudice, skin color discrimination and judgment. generated 4 The speaker was rather hesitant and had to be ________ occasionally by the chairman. prompted Ex. 3Fill in the blanks with the words or expressions given below, changing the form if necessary. feedback target convince objective generate presentation flexible identify prompt scatter

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New Practical English 3 Second Edition 5 I found it hard to ________ with any of the characters in the film. identify 6 A ________ work schedule is an alternative to the traditional work week, which allows employees to vary their arrival and / or departure time. flexible Ex. 3Fill in the blanks with the words or expressions given below, changing the form if necessary. feedback target convince objective generate presentation flexible identify prompt scatter

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New Practical English 3 Second Edition 7 We need more ________ from the final consumers in order to improve our goods and sale services. feedback 8 Ever since it was published, this newspaper has been maintaining a good balance in its ________ of different opinions. presentation Ex. 3Fill in the blanks with the words or expressions given below, changing the form if necessary. feedback target convince objective generate presentation flexible identify prompt scatter

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New Practical English 3 Second Edition 9 ________ costing is a simple process that can have significant impact on the profitability of many businesses. Target 10 Right now, the ultimate ________ of all peace-loving people is the removal of all nuclear weapons. objective Ex. 3Fill in the blanks with the words or expressions given below, changing the form if necessary. feedback target convince objective generate presentation flexible identify prompt scatter

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New Practical English 3 Second Edition Promotions managers supervise staff of promotion specialists. These managers 1 ________ promotion programs that 2 ________ advertising with purchase promotion to increase sales. In an effort to 3 ________ closer contact with consumers, promotion programs may use direct mail, television or radio advertising, catalogs, exhibits, inserts in newspapers, or websites, and special 4 ________. They may encourage people to 5 ________ by using discounts, samples, gifts, coupons, and contests. Promotions managers supervise staff of promotion specialists. These managers 1 ________ promotion programs that 2 ________ advertising with purchase promotion to increase sales. In an effort to 3 ________ closer contact with consumers, promotion programs may use direct mail, television or radio advertising, catalogs, exhibits, inserts in newspapers, or websites, and special 4 ________. They may encourage people to 5 ________ by using discounts, samples, gifts, coupons, and contests. A wide range of educational 6 __________ is suitable for A wide range of educational 6 __________ is suitable for purchase backgrounds candidate vital events establish occupations communicate combine direct communicate combine direct Ex. 4Complete the following passage by filling in the missing words. direct combine establish events purchase background

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New Practical English 3 Second Edition entryinto promotion jobs, but many employers prefer those with experience in related 7 ____________ plus a broad liberal arts background. Courses in management while the 8 ________ is in school are highly recommended. Computer skills are 9 ________ because marketing, product promotion, and advertising on the Internet are increasingly common. Also, the ability to 10 _____________ in a foreign language may open up employment opportunities in many rapidly growing areas around the country, especially cities with large Spanish-speaking populations. entry into promotion jobs, but many employers prefer those with experience in related 7 ____________ plus a broad liberal arts background. Courses in management while the 8 ________ is in school are highly recommended. Computer skills are 9 ________ because marketing, product promotion, and advertising on the Internet are increasingly common. Also, the ability to 10 _____________ in a foreign language may open up employment opportunities in many rapidly growing areas around the country, especially cities with large Spanish-speaking populations. Ex. 4Complete the following passage by filling in the missing words. occupations candidate vital communicate purchase backgrounds candidate vital events establish occupations communicate combine direct communicate combine direct

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New Practical English 3 Second Edition Ex. 5Translate the following sentences into English, using the words or phrases given in the brackets. 1 (at a price) afford She shopped around till she got what she wanted at a price she could afford. She shopped around till she got what she wanted at a price she could afford. 2 (other than) He never speaks to me other than to ask for something.

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New Practical English 3 Second Edition 3 (aim at) do well You should always aim at doing your job well. Ex. 5Translate the following sentences into English, using the words or phrases given in the brackets. 4 (be tied to) She has been tied to the house for weeks looking after her invalid father. invalid

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New Practical English 3 Second Edition 5 (be designed to) relieve The route was designed to relieve traffic congestion. The route was designed to relieve traffic congestion. Ex. 5Translate the following sentences into English, using the words or phrases given in the brackets. 6 (a wide variety of) Society is made up of a variety of people; some are good, others (are) bad, and still others (are) in between. Society is made up of a variety of people; some are good, others (are) bad, and still others (are) in between.

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New Practical English 3 Second Edition Ex. 6Pay attention to the italicized parts in the English sentences and translate the Chinese sentences by simulating the structure of the English sentence. 1 While advertising must be paid for, another form of mass selling publicity is free. We must raise our students awareness that some people waste food while others haven't enough. DVD Reference Reference The son was watching DVD at home while the parents were working in the fields.You like sports, while I prefer music.

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New Practical English 3 Second Edition 2 A marketing manager can choose from several promotion methodspersonal selling, mass selling, and sales promotion. After gazing at the waterfalls, you can choose from other adventures, which all promise an adrenaline rush. CD CD Reference Reference The following are three ways a taxpayer may choose from to calculate the tax due on his/her spouses salary. There are so many different CD versions to choose from and I have no idea which is the best.

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New Practical English 3 Second Edition 3 But they try to attract attention to the firm and its offerings without having to pay media costs. Those stories prompted more media attentionand a very successful product introduction without Coleco doing any introductory advertising. Reference Reference The old man would sit on a bench in the quiet park and look at others for hours without doing anything or talking to anybody. The researchers have concluded that drinking tea does good to the health of people without examining any other factors.

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New Practical English 3 Second Edition 4 For example, one video distributed to TV stations at Halloween discussed a government recommendation that parents use makeup rather than masks for young children. In China, it is important to invest in education rather than (to) increase personal wages. Reference Reference In such an urgent situation, the focus of our investment should be on new machinery rather than building. I always prefer starting early, rather than leaving everything to the last minute.

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New Practical English 3 Second Edition 5Sales promotion refers to promotion activities other than advertising, publicity, and personal selling that stimulate interest, trial, or purchase by final customers or others in the channel. There are several communication means other than fax in my company. Reference Reference There's nothing on TV tonight, other than rubbish. Because the bridge collapsed last month, you cant get across other than by swimming.

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New Practical English 3 Second Edition Passage II Related InformationRelated InformationRelated InformationRelated Information Intensive StudyIntensive StudyIntensive StudyIntensive Study PracticePracticePractice

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New Practical English 3 Second Edition Chinese Export Commodities Fair Chinese Export Commodities Fair, also called Canton Fair, is held twice a year in Spring and Autumn. It is China's largest trade fair of the highest level, of the most complete varieties with the largest attendance and business turnover. Preserving its traditions, the Fair is a comprehensive and multi-functional event of international importance. Related Information

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New Practical English 3 Second Edition China HI-Tech Fair China Hi-Tech Fair is China's premier international exhibition for the high tech sectors. Supported by a number of government ministries, the Fair will have hundreds of Western companies and thousands of domestic companies exhibiting their products and high- tech related services in Shenzhen, China's new hub of high tech industries located next to Hong Kong. As a measure of its past success and popularity, its Overseas Exhibition area has already been over- subscribed. Related Information

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New Practical English 3 Second Edition Air Show, China The China International Aviation & Aerospace Exhibition (Air Show China) is the only international aerospace exhibition in China that is approved by the Chinese government. The show features full-size displays, trade discussions, technical exchanges, and flying demonstrations. The show is located in Zhuhai, establishing itself as an important platform for technical exchange and commercial cooperation between the Chinese and foreign aerospace communities. Related Information

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New Practical English 3 Second Edition Intensive Study Passage 2 Text Text Difficult Sentences Difficult Sentences Difficult Sentences Important Words Important Words Important Words

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New Practical English 3 Second Edition China loves exhibitions. Exhibitions provide people with a chance to see what is available, and perhaps more importantly, what may be available. The PC World Exposition in Beijing held in early September was an excellent example on how you can effectively use your time when visiting an exhibition. The show was designed to promote China's computer hardware industry. It was also held in conjunction with a networking exhibition for the hard core. In order to make your visit more efficient, the 10 rules listed below may be of some help to you.promoteefficient 10 Rules for Attending Exhibitions in China Click here to listen

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New Practical English 3 Second Edition 1. Avoid attending the opening ceremony Unless your company is sponsoring the exhibition, find out what time the opening ceremony is and show up promptly 30 minutes after that.Unless your company is sponsoring the exhibition, find out what time the opening ceremony is and show up promptly 30 minutes after that. The opening ceremony is like a starting gun: as soon as it's over, the gathered crowds will rush to the doors to get inside the exhibition halls.The opening ceremony is like a starting gun: as soon as it's over, the gathered crowds will rush to the doors to get inside the exhibition halls. 2. Exhibits may have little to do with the exhibition PC World 98 focused as much on networking equipment as it did on PCs and PC manufacturers. Basically, it's a computer exhibition. But other products, such as tapes and CD players, were also found at the exhibition.focused 3. Dont be distracted by pretty models Hot cars and pretty girls may go well together, but dont be distracted by them.Hot cars and pretty girls may go well together, but dont be distracted by them. Remember: what you really want to see at a computer show are the latest model computers just out of the lab. Click here to listen

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New Practical English 3 Second Edition 4. Go early Unlike their Western competitors, Chinese exhibitors don't give away a lot of freebies during exhibitions. So, if you want the freebies, go to the show on the first day, right after the opening ceremony. 5. Don't go during lunch hour Lunch is like a daily national holiday in China. Lunch hour, unfortunately, leaves exhibition booths manned by guys who are more interested in stuffing food into their mouths than explaining the product or promoting the company.Lunch hour, unfortunately, leaves exhibition booths manned by guys who are more interested in stuffing food into their mouths than explaining the product or promoting the company 6. Avoid any booth with a big screen TV, a video game, or a loudspeaker These are cheap ways of attracting consumers to visit a booth, and it doesn't always guarantee that the vendor has a good product to show. Its purpose is to attract people with an electronic dog-and- pony show. Click here to listen

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New Practical English 3 Second Edition 7. Hand your name cards out to everyone Take plenty of business cards in both Chinese and English with you when going to an exhibition. Hand them out to every exhibitor whose booth you visit. This method helps advertise the name of your company, so don't leave home without them! 8. Follow the guards Guards are available to assist anyone in need of help and to keep order.Guards are available to assist anyone in need of help and to keep order. So follow them and look for the best products to see at the exhibition. 9. Watch the surfers Internet connections are becoming more and more popular with exhibitors, especially with telecommunications companies such as China Telecom and China Unicom. Stop, be quiet, and watch the people using them. This is the place to find out which Web sites the young and connected Chinese are really using or are interested in using. Take notes on the URLs you see being used and go where they go.This is the place to find out which Web sites the young and connected Chinese are really using or are interested in using. Click here to listen

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New Practical English 3 Second Edition 10. Set a time limit Prepare for what you want to see, how much time you want to spend and where you want to spend your time. Remember these rules and you will have a fruitful experience at your next exhibition.fruitful Click here to listen

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New Practical English 3 Second Edition promote v. --to attempt to sell or raise to a more important job Many companies are promoting their new products on television. The young army officer was promoted to Captain last month. Examples Important Words

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New Practical English 3 Second Edition efficient a. --acting effectively without wasting time and energy The company is in urgent need of an efficient secretary. This new laser printer is more efficient than the old one. Examples Important Words

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New Practical English 3 Second Edition focus v. --concentrate attention or energy Students are supposed to focus their mind on study. When the movie star walked into the hall, all eyes were focused on her. Examples Important Words

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New Practical English 3 Second Edition man v. to work at a place or be in charge of a place or a machine Tom will be the person to man the machine till 2:00 pm. They have sent more soldiers to man the front. Examples Important Words

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New Practical English 3 Second Edition leave v. -- cause to be or remain in a specified state Never leave the door open while sleeping at night. After a hot quarrel, Maria left her husband. Examples Important Words

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New Practical English 3 Second Edition fruitful a. -- productive, prolific Charles Dickens is considered (to be or as) a fruitful author of fiction. To her joy, Jane found the meeting very fruitful. Examples Important Words

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New Practical English 3 Second Edition ( ) 1.One of the important functions of an exhibition is to give product information to potential customers. give product information to potential customers. ( ) 2.The PC World Exposition was an excellent example of how to sponsor an exhibition. ( ) 3.The purpose of the PC World Exposition in Beijing was to promote China's computer hardware industry was to promote China's computer hardware industry and market. and market. ( ) 4.According to the passage, opening ceremonies usually take about 30 minutes. usually take about 30 minutes. ( ) 5.Related products may also be found at a specialized product exhibition in China. Ex. 7Decide whether the following statements are T (true) or F (false) according to the passage. T F T T T Read and Judge

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New Practical English 3 Second Edition ( ) 6.Hot cars and pretty girls are usually found at an exhibition to attract visitors. ( ) 7.Visitors can get freebies as long as the exhibition in China is going on. in China is going on. ( ) 8.Customers can get better services at lunch hour. ( ) 9.The guards at the exhibition will help customers find the best products to buy. find the best products to buy. ( ) 10.Remembering the 10 rules stated in the passage will help you make your visit to an exhibition will help you make your visit to an exhibition more efficient. more efficient. Ex. 7Decide whether the following statements are T (true) or F (false) according to the passage. T T F F F Read and Judge

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New Practical English 3 Second Edition Unless your company is sponsoring the exhibition, find out what time the opening ceremony is and show up promptly 30 minutes after that. In this sentence, unless is a conjunction, meaning ifnot. Unless is used to talk about a situation that could happen, or sth. that could be true, in the future. If you know that sth. has not happened or that sth. is not true, use if not. And before find out, you should is omitted. After that means after the opening ceremony. Difficult Sentences

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New Practical English 3 Second Edition Example Unless you really work hard at your studies, you wont pass the final examinations. Unless your company is sponsoring the exhibition, find out what time the opening ceremony is and show up promptly 30 minutes after that. Difficult Sentences Translation: Translation: 30

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New Practical English 3 Second Edition The opening ceremony is like a starting gun: as soon as it's over, the gathered crowds will rush to the doors to get inside the exhibition halls. Starting gun means the gun that starts a game or race at a sports meeting. The gathered crowds indicate people who gathered outside or around the exhibition halls. To get inside the exhibition halls is an infinitive phrase used as an adverbial of purpose. So, to actually means in order to or so as to. Difficult Sentences

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New Practical English 3 Second Edition Example Hearing the starting gun shot, these 100-meter runners dashed to the finish line. The opening ceremony is like a starting gun: as soon as it's over, the gathered crowds will rush to the doors to get inside the exhibition halls. Difficult Sentences Translation: Translation:

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New Practical English 3 Second Edition Hot cars and pretty girls may go well together, but dont be distracted by them. Hot cars means fashionable and nice-looking cars. Both cars and girls are used to draw visitors attention. Go well means a perfect match or good combination. Distract means take away from... or cause to turn away from. Difficult Sentences

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New Practical English 3 Second Edition Example The noise outside the classroom is a little too loud, but dont be distracted by that. Hot cars and pretty girls may go well together, but dont be distracted by them. Difficult Sentences Translation: Translation:

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New Practical English 3 Second Edition Lunch hour, unfortunately, leaves exhibition booths manned by guys who are more interested in stuffing food into their mouth than explaining the product or promoting the company. Who is a pronoun that introduces a relative clause, modifying guys. Translation In is omitted before explaining and promoting. Difficult Sentences

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New Practical English 3 Second Edition Example The greed for wealth, unfortunately, leaves some Internet bars manned by people who are more interested in making money than observing the rules of doing business. Lunch hour, unfortunately, leaves exhibition booths manned by guys who are more interested in stuffing food into their mouth than explaining the product or promoting the company. Difficult Sentences

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New Practical English 3 Second Edition Guards are here to assist anyone in need of help and to keep order. In this sentence, that is is omitted after the word anyone, forming a relative clause with in need of help and modifying anyone. Translation: Translation: Be in need of is a set phrase, meaning need. Difficult Sentences The police are expected to help anyone in danger.

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New Practical English 3 Second Edition This is the place to find out which Web sites the young and connected Chinese are really using or are interested in using. To find out means to make clear. Which is a pronoun that introduces an objective clause. Translation: Translation: Connected Chinese means Those Chinese who have gained the access to the Internet. Difficult Sentences e.g. This is the best time to find out what the Chinese online customers are really caring for.

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New Practical English 3 Second Edition Practice Read and JudgeRead and JudgeRead and JudgeRead and Judge Read and RewriteRead and RewriteRead and RewriteRead and Rewrite Read and TranslateRead and TranslateRead and TranslateRead and Translate

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New Practical English 3 Second Edition Ex. 8Write a summary of the passage through answering the following questions. 1.According to the passage, what can make your visit to an exhibition more efficient? 2.When is the best time to visit an exhibition? 3.Why isnt lunch hour a good time to visit exhibitions? 4.Why are hot cars usually exhibited together with pretty girls? 5. What places should be avoided when you visit an exhibition?

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New Practical English 3 Second Edition Ex. 8Write a summary of the passage through answering the following questions. 6.When is the best time to get freebees? 7.What is the clever way to advertise your company? 8.At an exhibition whom should one ask for help when needed? 9.How would the exhibitors get into contact with the potential connected customers? 10. What is the authors advice for visitors to an exhibition? Reference

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New Practical English 3 Second Edition Ex. 8Write a summary of the passage through answering the following questions. The 10 rules listed in the passage can make your visit to an exhibition more efficient. The best time to visit an exhibition is right after the opening ceremony. Lunch hour isnt a good time, as vendors are more interested in eating than in doing business. Many hot cars will be exhibited together with pretty girls at the exhibitions to attract visitors attention, but dont be distracted by them. You should also avoid any booth with a big screen TV, a video game, or a loudspeaker. Some companies may offer freebees to visitors, and the best time to get them is on the first day. The 10 rules listed in the passage can make your visit to an exhibition more efficient. The best time to visit an exhibition is right after the opening ceremony. Lunch hour isnt a good time, as vendors are more interested in eating than in doing business. Many hot cars will be exhibited together with pretty girls at the exhibitions to attract visitors attention, but dont be distracted by them. You should also avoid any booth with a big screen TV, a video game, or a loudspeaker. Some companies may offer freebees to visitors, and the best time to get them is on the first day.

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New Practical English 3 Second Edition Ex. 8Write a summary of the passage through answering the following questions. The clever way to advertise your company is to give your business cards to every exhibitor whose booth you visit. If you need any help, ask the guards. The exhibitors may get into contact with the potential connected customers by noticing the websites they usually visit. You may save a lot of time by setting a time limit and getting well prepared before going to the exhibition.

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New Practical English 3 Second Edition Ex. 9Translate the following sentences into English, using the words or phrases given in the brackets. 1. (promote) very common It has become a very common but very annoying practice to promote a new product on television. very annoying

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New Practical English 3 Second Edition Ex. 9Translate the following sentences into English, using the words or phrases given in the brackets. 2. (give away) New Century Department Store On Christmas Day, New Century Department Store gave away a small box of chocolate to every customer who shopped there.

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New Practical English 3 Second Edition Ex. 9Translate the following sentences into English, using the words or phrases given in the brackets. 3. (show up, platform) after waiting for a long time After waiting for a long time, we finally saw the President show up on the platform.

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New Practical English 3 Second Edition Ex. 9Translate the following sentences into English, using the words or phrases given in the brackets. 4. (telephone booths) the symbol of civilization Telephone booths spaced one after another along the streets is a symbol of civilization and a beautiful view of the city as well. view

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New Practical English 3 Second Edition Ex. 9Translate the following sentences into English, using the words or phrases given in the brackets. 5. (manned by) outer space mission The spaceships manned by Chinese have witnessed two successful outer space missions.

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New Practical English 3 Second Edition Ex. 9Translate the following sentences into English, using the words or phrases given in the brackets. 6. (graduation ceremony) clearly Even today, I still remember clearly what the old headmaster said at our graduation ceremony.