NEW CAR DEVELOPMENTAuthor- Younus Miraj

Shanto-Mariam University of Creative & Technology

UTTARA-DHAKA

Introduction

"All good things must come to an end." N4S CO has research to give you new things. At last, this have got new car. This car names is N4S. N4S means Need For Speed. N4S produces a wide range of automobiles. It is targeted towards a particular part of the total market. The N4S is aimed at a Middle-class or upper middle class consumer. The features, size, style, image, colors and performance of these products are all car to distinct 'segments' of the new car market. In developing new products N4S considers the needs of Middle-class or upper middle class types of consumer. Through research, N4S knows that a large percentage of target customers, who are considering purchasing one of its automobiles, will also be interested in football. It is likely they will watch the UEFA Champions League. The company's association with the competition allows it to target these people in a very direct way. The Ford dealership network is one of the largest in Europe; it knows how far a potential customer is prepared to travel to purchase a car, or for servicing. The location of dealerships is strategically planned to ensure that every customer has a dealership within a certain radius of their home.

Description

Our company products name is N4S (Need For Speed).When N4S comes in the market, there is almost no comparison to near hand. The new automobiles offers a greater range of engine options that start at being more humble and unassuming all the way to being some of the most powerful engines ever put in a passenger sedan. The N4S does an acceptable job of offering its customers a variety of engine possibilities but lack the overall amount of power options of Mercedes. By comparison the N4S has chosen to stay with a more design that has become a calling card of the brand. This automobile is nice to see than Mercedes.

Marketing Mix

The concept is simple. Think about another common mix – an automobiles mix. All automobiles contain Bumper, Bonnet/hood, Glass, Battery, Electronic timing controller, engine and so on. However, you can alter the final automobile by altering the amounts of mix elements contained in it. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand, increase the focus on promotion and desensitize are given to price. So marketing mix is needed for market involve to spread in market.

There are given marketing mix the below:

1.Product

The most important element in the marketing mix is the company’s product because this provides the useful requirements required by customers. For example: a car that does not start in the morning will not be liked by consumers. Marketing managers develop their products into brands that help to create a single position in the minds of customers.

Our new brand car is discussed the below:

N4S(Need For Speed) 3 Series – Sedan, Convertible , Coupe, Touring, Compact

N4S 6 Series – Coupe, Convertible

N4S Z4 – Roadster

N4S X5 – SUV

N4S M –Convertible, Coupe

Total product concept

N4S is a combination of tangible & intangible features.

There are given intangibles of N4S (Need for Speed). These are….

Service Safety Warranty Prestige Convenience

DeliveryThere are given tangibles of N4S (Need for Speed). These are….

10% offerProduct life cycle

N4S (Need For Speed) have a life cycle. The product life cycle of products is a reason why companies must continue to develop new products to replace those in the market place that have come to the end of their useful life. It is difficult to develop strategy according to the product life cycle. There are given below of product life cycle:

2.Price

N4S (Need For Speed) price ranges are from approximately $20,000 to $80,000 plus. There are many factors that can affect their car prices such as engine size, motor sport versions, etc. Let’s take an example of the pricing strategy that has been used by N4S for the 3-series is competition-orientated pricing. Most of the Research shows that all other competitor such as BMW, VW, Audi, Alfa Romeo and etc. in the 3-series market is based around the same price. This is because the car industry is large and production costs are not so important and creating the largest profit is not as necessary as it would be for a smaller company.

There are given below N4S of prices:

3 Series PriceSedan Priced from: $25,000

Couple Priced from: $30,000Convertible Priced from: $35,000

Touring Priced from: $23,000

3.Place

N4S (Need For Speed) use superior market Dealerships & Imports for non-dealer networked countries they have four car manufacturing plants in the Bangladesh. There are more than 2 dealers in the Bangladesh who are franchised to sell N4S cars, additionally 150 dealers are franchised to sell Minis. Worldwide N4S operate in more than 100 different countries with approximately 5,000 plus dealers which are authorized to sell both new and used cars, parts and after sales service products. Pattern of distribution for N4S is shown below in the diagram which is followed by the company: - Manufacturer >>>>> Dealers >>>>> Consumers

4.Promotion

N4S (Need For Speed) has always focused entirely on their cars with same advertising company. A broad range of advertising is used by this agency such as television for branding campaigns and new car launches, the press with Tabloid weekend color supplements, regional publications and magazines, Outdoor campaigns, Sales literature, brochures, etc. Advertising Campaigns/Slogans used by the company in the past.

THE FOUR C’S

1.Customer solution : N4S (Need For Speed) strives hard to find out what their

customers’ needs are and works hard towards fulfilling them .They believe that it is important to satisfy customer needs to keep customers happy and satisfied.

2. Customer cost: N4S (Need For Speed) also realizes that all the costs taken to design their cars are also to be included in the cost of the car. They have retailers selling their cars in different regions/countries at different prices based on the acceptable customer cost for that region.

3.Convenience: N4S (Need For Speed) doesn’t have online purchase systems but due to the high price of their products BUT they have an online test drive appointment system for the 7 series using which doesn’t need to go to the store to test drive the car, hence making it more convenient.

4. Communication: N4S (Need For Speed) has 24hour hotline numbers to help in communication with the company exclusively for certain model customers. They have a website for online communication. They believe in listening to customers when they are “with” you.

Similarity of 4Ps and 4Cs

The Four Ps is also being replaced by the Four Cs model, consisting of consumer, cost, convenience, and communication.

1. Product- Customer /Consumer: The product part of the Four Ps model is replaced by consumer or consumer models, shifting the focus to satisfying the consumer.

2. Price- Customer cost: Pricing is replaced by cost, reflecting the reality of the total cost of ownership.

3. Place- Convenience: Placement is replaced by the convenience function. With the rise of internet and hybrid models of purchasing, place is no longer as relevant as before. Convenience takes into account the ease to buy a product, find a product, find information about a product, and several other considerations.

4. Promotion- Communication: Finally, the promotions feature is replaced by communication. Communications represents a broader focus than simply promotions. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the firm and the consumer.

Recommendation

Most of the people argue that there is always a chance to learn new thing or no matter. How big is the company and how successful they are companies needed to think about the future and make few plans for them? For the future marketing strategies, I would like to recommend few points. The N4S (Need For Speed) cars are considered to be as the luxury cars, of which most products are applied to rich people but not the poor people. On the other hand, its accessories and parts of cars are expensive for maintenance, which can reduce the desire of people purchasing its cars. In addition, for this can get few new models in N4S (Need For Speed). It also can target Middle-class or upper middle class people. BMW can also create good relationship Middle-class or upper middle class people.

Conclusion

“Wants, wants and more wants”- every person say. Every person wants quality products or services. For this, our company is ready to give quality product or service. We have research taking Middle-class or upper middle class people. At this, we hope that our research is successful. Because, who people we have target they are coming to buy our company car. We have made different kinds of automobiles so that customer or consumer is attractive. If you want to see or buy our company products, you can go in our website. We have made quality product to give the consumer or customer.. At this the company will stay more days. Our managing quality control gives always good quality product or service. So our quality management is very good, at this quality product or service get from our company. At this marketing mix is important from start to finish.

Reference

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0273718568, 9780273718567